ImPRessions - Crenshaw Communications

JUNE 3, 2021

I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. EOD means “end of day,” and of course EOW means “end of week.” Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

Cision

OCTOBER 11, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Video 3: Jay Baer Asks: Is Journalism About Building an Audience or Building a Community? And that’s a problem.

Video 210

Video Journalism Study Survey 210

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. The cars demonstrated an ability to autonomously follow a cone course with the aid of sensors embedded in the pavement. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Journalism 116

Journalism Automotive Interviews Writing 116

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. One term I heard a lot in my PR course was “media gatekeepers” and how to attract them, but it was mostly explained through press releases and how to write killer hooks. How to pitch media.

Conference 368

Conference Pitching Agency Writing 368

Cision

JANUARY 17, 2018

Part of making that product, of course, comes not only through brainstorming in editorial meetings but working constructively with PR professionals who bring them interesting story ideas with their audiences in mind. Like, if this thing is going to change the world, how might it change a really simple business—like journalism?

Pitching 215

Pitching Journalism Construction Writing 215

PR in High Definition

JUNE 20, 2024

The future of journalism in the age of AI. Familiarity with the tools: As journalists at Reuters and other outlets use AI to boost their work, PR professionals should get familiar with these tools to better tailor their pitches and materials to AI-enhanced journalism. And trust (of course!):

Journalism 77

Journalism Tools Ethics Training 77

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

It’s also presumptuous and betrays a lack of understanding of the journalism process. Of course, a reporter may contact us to check a quote or verify information, and many publications undergo a rigorous fact-checking process for longer articles. Yet there are times to be assertive.

Report 310

Report Interviews Pitching Course 310

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. During the five-week course, several co-presenters will join them.

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

Melissa Agnes

AUGUST 20, 2014

Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. Here is how I’ve integrated these stages into courses. Creating personal learning environments.

Social Media 279

Social Media How To Infographics Media 279

Deirdre Breakenridge

DECEMBER 5, 2017

She teaches courses in public relations and advertising. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. She also serves as the faculty adviser for the Baylor PRSSA chapter.

Internal 208

Internal International Ethics Journalism 208

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. The description of our national trust deficit is so dramatic that it practically cries out for a strong, strategic partner to help fulfill the mandate of our institutions – a partner, of course, like Edelman itself.

Policies 309

Policies Creativity Reputation Groups 309

Melissa Agnes

JULY 17, 2014

Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects. The irony is that I teach another course called Leveraging Social Media for Public Relations ! with the new title. with the new title. Leverage isn’t a Verb.

Social Media 252

Social Media Crisis Media Viral 252

Reputation Us

NOVEMBER 3, 2022

The post University of Oregon School of Journalism and Communication Students Enroll in ReputationU appeared first on ReputationUs. In response to this demand, we created ReputationU to instruct and transform professionals and students to become certified Reputation Protectors.”.

Journalism 78

Journalism Communications Nonprofit Reputation 78

Deirdre Breakenridge

OCTOBER 16, 2014

And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences. We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal).

Big Data 250

Big Data Data Education Internal 250

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. But many agencies have added capabilities in content marketing, digital content creation, and brand journalism that can amplify earned media or add to its impact through shareable content.

Mobile 244

Mobile SEO Web Journalism 244

Flack's Revenge

OCTOBER 17, 2014

Of course, the LinkedIn audience is of great interest to brands and business publishers alike: Anyone who has ever published a news story can tell you that it’s nice to have readers.

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Of course, this is true for nearly anyone on the front lines of public relations, but it’s more specialized in B2B. There’s a good reason for the cross-pollination between journalism and PR, because we produce a great deal of content, from press releases and bylines to pithy email pitches. . They’re always up-to-date.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Melissa Agnes

OCTOBER 8, 2014

Of course business continuity is very important, but it is a major mistake to imagine that a return to “business as usual” means the danger is over. But the reality is that the aftershocks from a crisis can be more devastating and costly to the organization than the original crisis itself. Some of the greatest risk lingers post-crisis.

Crisis 199

Crisis Crisis Management Journalism Reputation 199

Onclusive

AUGUST 9, 2021

Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Data Journalism. Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Flack's Revenge

DECEMBER 4, 2018

interestingly, this Digiday articles says Facebook advertisers are staying the course ). Trust in social media and journalism are at an all-time low. Digital media and ads continue to grow as journalism and organic social suffer, ad fraud continues to be a problem, and mistrust between all in the ecosystem prevails.

Social Media 174

Social Media Marketing Media Facebook 174

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. That’s easier said than done.

Corporate 272

Corporate Reputation Policies Employee 272

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years.

Study 218

Study Marketing Journalism Advertising 218

Deirdre Breakenridge

MARCH 5, 2019

Which of the current core course offerings are essential? Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? What one word would you use to describe the state of the current PR/communications curriculum and why? What would you drop and why? News releases and their place in 2019.

Communications 208

Communications Analytics Social Media Media Training 208

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Is this a sign of the future of PR (and journalism)? ” The bottom line, though, I think (but of course I’m biased) is that strong writing will continue to be the most important skill for both journalists and PR professionals.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JUNE 15, 2017

For example, bicultural Hispanics that may prefer English would likely choose Spanish-language when relating to certain topics such as financial services, depending of course on age and other variables. I like all kinds of music from classic rock to country, pop and of course Latin music.

Automotive 245

Automotive Resources Consumer Strategy 245

PRSay

MAY 5, 2021

Kelly retired from the University of Florida College of Journalism and Communications in 2019 after 16 years, including three years as chair of the Public Relations Department, where she was an internationally recognized authority on fundraising as a specialization of public relations. Kelly, Ph.D., She was 77.

Education 158

Education Journalism Leadership Resources 158

Deirdre Breakenridge

DECEMBER 18, 2018

Shayla Costa is a senior at the University of Massachusetts Amherst studying Journalism and Portuguese. She is focusing on a career in Public Relations and has already gained experience working with a client and creating press materials through her public relations courses.

Infographics 177

Infographics Internal International Journalism 177

Flack's Revenge

JANUARY 15, 2020

Of course, we don’t lie!!! The problem is bigger than PR and even journalism. Yet journalism can combat fake news. Now wait a second, I can hear you protest. That is not our job. We are paid to put the best possible spin on our news. To help the team win. And truth, what is truth, really? Did I see a wink?).

Journalism 156

Journalism Ethics Customer Service Report 156

PRSay

APRIL 2, 2024

The answer, of course, is: You don’t.” So does The Wall Street Journal , covering the most complicated machinations of business. “The creation of the universe has a 10-word lead! So why do you need 40 words to say that your chief accountant has just completed the necessary certification? The lead for this piece is 19 words.)

Journalism 176

Journalism Writing Measurement Course 176

Cision

FEBRUARY 2, 2017

Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals. Healthcare reporting also works really well with where journalism has headed — finding niche audiences willing to pay for news. Someone needs to pay for journalism!

Healthcare 120

Healthcare Journalism Policies Report 120

Sword and the Script

JULY 23, 2024

Generally, what’s bad for journalism is also bad for public relations – at least from a media relations perspective. And of course, media layoffs and consolidations. PR tips from a su rvey of ~1,000 journalists by Muck Rack Muck Rack polls reporters around the world every year for their “State of Journalism Report.”

Pitching 178

Pitching Analysis Report Survey 178

The Proactive Report

JUNE 17, 2020

Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. You need to change course and use Instagram for your news distribution now. The latest Reuters Digital News Report has some interesting findings that every PR practitioner should heed.

Instagram 165

Instagram Groups Social Media Journalism 165

PR Job Coach

MAY 28, 2014

She is a popular speaker to college groups and women’s conferences, as well as serving as a guest lecturer for many college courses over the last five years. She is also the lead Public Relations Professor for the Department of Mass Communication and Journalism at California State University, Fresno -- a post she has held since 1999.

How To 215

How To Groups Engineering Conference 215

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing.

Radio 167

Radio Journalism Interviews Energy 167