Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Data Journalism. Relationship building takes time. Owned Media/Content Strategy. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. How to pitch media. I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do.

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. It’s also presumptuous and betrays a lack of understanding of the journalism process.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

Flack's Revenge

OCTOBER 17, 2014

Of course, the LinkedIn audience is of great interest to brands and business publishers alike: Anyone who has ever published a news story can tell you that it’s nice to have readers. Roth and his team scour the pitches, looking to aggregate those most likely to resonate with their own audience of 86 million U.S.

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. The cars demonstrated an ability to autonomously follow a cone course with the aid of sensors embedded in the pavement. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Journalism 116

Journalism Automotive Interviews Writing 116

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. During the five-week course, several co-presenters will join them.

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Without it, there’s nothing to track or pitch. Of course, this is true for nearly anyone on the front lines of public relations, but it’s more specialized in B2B. Here’s our nominations for desirable traits of a PR person who is focused in the B2B sector. They’re always up-to-date.

B2B 278

B2B Leadership Survey Data 278

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Data Journalism. Relationship building takes time. Speaking Engagements.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Don’t call.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

PRSay

AUGUST 15, 2018

The second-best time of day to pitch media is between 10 a.m. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. like a Wall Street Journal reporter I used to pitch). And of course, the best time of day to pitch varies widely depending on the type of media you’re pitching.

Pitching 209

Pitching Radio Course Journalism 209

Cision

AUGUST 12, 2016

To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. Here’s a few tips we’ve compiled for pitching USA Today. National appeal is the single most important quality in a successful USA Today pitch. Offer access and exclusives.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Deirdre Breakenridge

OCTOBER 16, 2014

And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences. We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal).

Big Data 250

Big Data Data Education International 250

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. The worst pitches are those that are pushy or ignorant.

Pitching 120

Pitching Policies Ethics Mobile 120

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless.

Media 212

Media Pitching Report Interviews 212

PR in High Definition

JUNE 20, 2024

The future of journalism in the age of AI. Familiarity with the tools: As journalists at Reuters and other outlets use AI to boost their work, PR professionals should get familiar with these tools to better tailor their pitches and materials to AI-enhanced journalism. And trust (of course!):

Journalism 77

Journalism Tools Ethics Training 77

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

APRIL 23, 2019

But that’s not how things work— not when there are dozens of notable deals pitched daily. Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. And they receive so many funding pitches, an embargoed story on a small round has little value to them.

How To 149

How To B2B Pitching Storytelling 149

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing.

Radio 167

Radio Journalism Interviews Energy 167

Ishmael's Corner

NOVEMBER 4, 2014

In packaging what we term one-off storytelling in pursuit of feature coverage, including at least one “negative” in your pitch increases the likelihood of success. One of my favorite examples involves UPS garnering coverage in The Wall Street Journal when it came clean that its training program underperformed.

Storytelling 157

Storytelling Journalism Training Resources 157

Business Wire

MARCH 31, 2017

The session allowed attendees the opportunity to engage in small group discussions with journalists and learn more about how the media works; current challenges facing the industry; how journalists like to be pitched; and other useful information about interacting with the press. If you’re pitching local, it helps to have a local area code.

Local 150

Local Media Pitching Report 150

Cision

FEBRUARY 2, 2017

Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals. Healthcare reporting also works really well with where journalism has headed — finding niche audiences willing to pay for news. Someone needs to pay for journalism!

Healthcare 120

Healthcare Journalism Policies Report 120

PRSay

MAY 14, 2018

She already knows not to rely on generic pitches blasted to the same list. When you’re crafting your pitch for your target journalist or blogger, you know it’s a best practice to prove in the first sentence that you’ve researched her and her audience. .: And then get right into your pitch that propels that connection forward.

Pitching 123

Pitching Media Relations Journalism Instagram 123

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Of course, what matters is relative. But relevance doesn’t have to imply a dire or serious need. Adjust your timeline.

Pitching 105

Pitching How To Guidelines Agency 105

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 84

Pitching Survey System Journalism 84

Journalistics

FEBRUARY 4, 2013

What led you to PR or journalism? Did you know you wanted to work in PR or journalism before college, or did you discover the field later in life? While all the accounting classes have come in handy over the years, it wasn’t for me and I switched my major to Public Relations & Journalism at the end of my sophomore year.

Journalism 52

Journalism Newspapers Course Exercises 52

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

PRSay

FEBRUARY 15, 2018

But for many of the issues and events we’re tasked to promote, even for the Fortune 500 clients I work with, the Times and The Wall Street Journal don’t present encouraging effort-to-reward ratios. Get more media pitching knowledge from Michael here. Want to dive deeper into Michael’s tips for landing more media coverage?

Media Relations 120

Media Relations Media Web Pitching 120

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. This of course is all just my opinion and I could be wrong. Just like AI can be trained to write copy, AI can be trained to write code.

Software 155

Software Measurement B2B Training 155

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. These posts help PR writers come up with more relevant story angles and media pitches and craft them in a way that is more likely to gain journalist attention.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Social Media Tools Trends 170

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists. Enter brand journalism , the darling of content creators and savvy PR specialists.

Journalism 68

Journalism Strategy Branding Brand 68

Sword and the Script

DECEMBER 16, 2021

Reporters receive hundreds of pitches. The State of the Media survey by Cision, which surveyed 2,700 journalists, found, “More than 1 in 4 journalists (28%) receive over 100 pitches per week with most ending up in the virtual trash due to irrelevance. Reporters respond to just 3% of pitches. It appears Forbes opens even fewer.

Publicity 141

Publicity Survey Pitching Creativity 141

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

DECEMBER 1, 2020

Of course, the inverse is true too. Reporters get pitched – a lot. Knowing what will land is a guessing game purely based on professional experience, labor-intensive research and instinct, with no performance-based data to support or guide a pitch.”. State of Tech Journalism | Muck Rack. “31% And that can take a while.

Pitching 83

Pitching Report Tools Software 83