Sword and the Script

OCTOBER 29, 2024

Here again, you can scale up over the course of time. Sometimes teams have better success running moderate panel discussions around topics of interest to buyers. Panels tend to be easier to produce because they don’t require a presentation or too much extra work from the panelists. You can get both volume and quality as the team improves.

Marketing 216

Marketing eBook Guidelines B2B 216

PRSay

OCTOBER 9, 2023

Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. Executive leadership begins, though, with looking on the inside. It’s only when we become skilled in areas like self-awareness, authenticity and emotional intelligence that we truly leverage our leadership ability. Clark, M.A.,

Leadership 177

Leadership Financial Employee Google 177

ImPRessions - Crenshaw Communications

JULY 23, 2024

” These and other steps will be intensely scrutinized, of course, but a proactive stance is the only way to regain customer trust and manage subsequent investigations. The post Leadership In Crisis: The Crowdstrike PR Response appeared first on Crenshaw Communications. Watch this space.

Leadership 170

Leadership Crisis Airlines System 170

Doctor Spin

NOVEMBER 13, 2024

Infographic: Step Up—Or Step Back Practice symbolic pacing in your communicative leadership. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it.

Leadership 52

Leadership Communications Infographics Energy 52

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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Leadership B2B Study Survey 162

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Splashy national coverage is terrific, of course, and everyone loves a big name. Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. Does leadership offer bold, interesting or contrarian opinions on topics of interest to their industry? .

B2B 366

B2B Media Pitching Leadership 366

The Hoffman Agency

MARCH 4, 2025

In previous workplaces, leadership often felt like a distant entity emerging only for final presentations. Recognizing that leadership was rooting for my success reshaped how I approached revisions, conversations and challenges. The post A Crash Course on My Hoffman Internship appeared first on The Hoffman Agency.

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Course Leadership Construction Internal 36

Agility PR Solutions

JULY 31, 2023

The internal tide is swelling within companies worldwide as leaders struggle to adapt to new workplace challenges, including the ever-evolving hybrid work model, the imminent effort to hone workers’ skills—and win their trust—an AI becomes a central strategy, and of course the unpredictability of a shaky economy.

Leadership 147

Leadership Employee Company Internal 147

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Thought leadership. A thought-leadership angle that can garner interest can include commentary on the third-party cookies saga. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. This means that most trades have a built-in audience of readers that are already engaged in their content. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Of course, this is true for nearly anyone on the front lines of public relations, but it’s more specialized in B2B. We collaborate with survey and other market research partners to create relevant insights and fresh data for clients to make news, share with customers, or drive a leadership position in their sector. .

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

JULY 7, 2021

In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. Of course there are plenty of times when companies do not have any major announcements, but this doesn’t mean we sit back and wait for hard news to fall into our laps.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course. New speaking opportunities will open in 2020.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic social media. Extends the reach of thought leadership content . Social media marketing and PR have recently become inseparable. There is no cost to use it.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Many of our ad tech programs revolve around executive thought leadership content and speaking opportunities. The acronyms alone are daunting.

Conference 319

Conference Privacy Twitter Leadership 319

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

Of course, with over 706 million global users , LinkedIn is the go-to social platform for B2B professionals, and it’s probably still the best way to build a network with colleagues, classmates and industry professionals. It’s also a great place to have conversations around hot topics in tech, leadership and current events. .

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LinkedIn Instagram Conference B2B 310

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Everyone knows Dreamforce, of course. Salesforce Dreamforce (Autumn, San Francisco).

Conference 304

Conference B2B Case Study Content Marketing 304

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

APRIL 5, 2019

Of course, there’s a highlight reel on social media. I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics). Boolean Search on Leadership, Communication Qualities and Emotion Graphic !

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Infographics Communications Leadership Social Media 266

Deirdre Breakenridge

OCTOBER 22, 2014

And do it better of course! An accomplished senior sales and marketing executive, Valerie is a motivated leader who provides vision, along with strategic and tactical leadership. · Your company has invested a lot in a new product and the CEO is expecting headlines. But the product itself is not breaking news. Budgets for 2015 are in.

Crisis 312

Crisis Twitter Community Conference 312

PRSay

JULY 27, 2020

Employees have never liked corporate-speak, of course. This includes strengthening leadership at all levels and strengthening capability across our organization. Our efforts are grounded in a forthcoming set of Leadership Priorities, which will serve as the foundation for an integrated Performance & Development System.

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Employee Leadership System Corporate 197

Onclusive

JUNE 21, 2017

Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It Commit to attending one conference or class a year. Be a part of their community.

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Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

JUNE 1, 2021

It’s essential to research the media outlet and their audience, of course. Bear in mind that despite what a reporter or producer tells you, questions might change during the course of the interview — especially if it’s about breaking industry news. Know the reporter and outlet . Always start with the basics.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Brands can also use social media channels to share thought leadership insights. Media relationships, of course, are at the heart of PR plan execution. It’s common for journalists to pick up something on Twitter to incorporate into an article or research for further commentary, for example. Always be building…media relationships .

Social Media 322

Social Media Data Report Tools 322

PRSay

DECEMBER 21, 2020

But it’s never too soon to develop leadership skills. And having followers is a hallmark of leadership. Many leadership experts believe that, rather than trying to motivate team members, we should inspire them to motivate themselves. Devote 30 minutes a day to reading one of the wide variety of available books on leadership.

Leadership 189

Leadership Conference Training Data 189

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Of course, I was flattered and happy to re-connect with an old colleague. The company had achieved a true thought leadership status. I got a call from a former colleague the other day looking for help.

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B2B Leadership Marketing Blogging 109

Reputation Us

JANUARY 23, 2023

The recently published MasterClass course is from the winningest men’s basketball coach ever, Mike Krzyzewski. The highly decorated and praised Duke University coach offers beneficial pointers on what he describes as “Values-Driven Leadership.” Want to strengthen your communication and leadership?

Leadership 78

Leadership Communications Sports Reputation 78

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Ultimately, Olenna changes the course of history – and gets the last laugh – by poisoning Joffrey and using her dying breath to out herself as the culprit.

Strategy 258

Strategy Trade Shows Course Case Study 258

Doctor Spin

NOVEMBER 13, 2024

Communicative leadership is about being deliberate in every interaction. A straightforward and practical leadership hack is to treat giving instructions as a distinct ritual—separate from the informal or problem-solving conversations that might precede it. PR Resource: Leadership PR Course Free leadership PR course.

Leadership 52

Leadership Course Analysis eBook 52

Sword and the Script

JANUARY 28, 2025

Of course, generative AI is the cause. Google CEO Sundar Pichai expressed concerns over this with his leadership team, according to reporting. Indeed, Googles share of traffic, which it has dominated forever, dropped for the first time in the last quarter of 2024. We are in the middle of a sea change. At least not like we once did.

SEO 111

SEO Publicity Engineering Google 111

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. How can leaders communicate more effectively through social media?”

Social Media 184

Social Media Media Leadership Community 184

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. Of course, it wasn’t. Of course, it wasn’t. As I’m prone to say, thought leadership actually requires thought and leadership.

Content Marketing 200

Content Marketing B2B Marketing How To 200

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Of course, it stemmed from an error I made as a fresh faced intern. During client and internal meetings, conversations may go off on tangents but there may be great points said that can be used to create a proactive pitch angle or a starting point for a thought-leadership piece. Chris Harihar , Partner .

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Internal International Meeting Leadership 310

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course.

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Conference Leadership Sports Policies 173