PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . The best place to learn more is, of course, PRSA as well as the Institute for Public Relations. Simply begin.”

Measurement 186

Measurement Communications Analysis Data 186

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Everyone knows Dreamforce, of course. Salesforce Dreamforce (Autumn, San Francisco). It’s the largest B2B tech conference in the U.S.

Conference 304

Conference B2B Case Study Content Marketing 304

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. You can course correct your comms strategy when overall sentiment dips and immediate action is required.

Strategy 370

Strategy Communications Reputation Measurement 370

Deirdre Breakenridge

APRIL 5, 2019

Of course, there’s a highlight reel on social media. I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics). Boolean Search on Leadership, Communication Qualities and Emotion Graphic !

Infographics 266

Infographics Communications Leadership Social Media 266

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e.,

Leadership 111

Leadership Publicity Government Journalism 111

ImPRessions - Crenshaw Communications

JUNE 1, 2021

It’s essential to research the media outlet and their audience, of course. Bear in mind that despite what a reporter or producer tells you, questions might change during the course of the interview — especially if it’s about breaking industry news. Know the reporter and outlet . Always start with the basics.

Interviews 268

Interviews Media Construction Report 268

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. Consumption.

Measurement 128

Measurement Analytics Tools Survey 128

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Course Case Study 258

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

The Measurement 101 Course-in-a-Box includes: A syllabus & lesson plan The Six-Segment Measurement 101 Video Series and accompanying lesson guides that cover: Why measure — How to use measurement to improve your program, get a raise, earn a promotion, and solve your organization’s problems How to set SMART measurable objectives Defining your stakeholders, (..)

Course 52

Course Measurement Leadership Resources 52

Rock the Status Quo

JULY 30, 2014

Well, unless you are a CMO, of course…) It is okay to either work with a supervisor to define goals and critical metrics and/or use a level of metrics that commensurates with your scope of work and skill level. Q: One of the biggest changes in PR metrics is the shift from AVE’s to measuring outcomes. prprochat — Gerard F.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 106

Measurement Education Twitter Facebook 106

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Of course, I was flattered and happy to re-connect with an old colleague. The results were clear and measurable. The company had achieved a true thought leadership status. I didn’t pitch it.

B2B 109

B2B Leadership Marketing Blogging 109

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

PR in High Definition

OCTOBER 25, 2024

But, of course, it has to be real—if employee advocacy feels forced, it won’t just flop, it’ll backfire. On the other hand, if you’re more focused on reaching potential clients or business partners, highlighting your leadership team and industry experts might be a better fit. And don’t forget to team up with HR leaders. What’s working?

Employee 62

Employee Strategy Measurement Energy 62

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker. Crisis Management Resources Emergency Management Leadership in a Crisis Provoking Thought' A crisis is a change.

Crisis Management 266

Crisis Management Crisis System Policies 266

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Deirdre Breakenridge

MAY 24, 2016

Of course, nailing down what success looks like is a critical first step. Are you trying to educate listeners and use your podcast as a thought leadership platform? Tip #4: Measure success with numbers. Podcast measurement is easy because you can go by the numbers. Goals and objectives should be specific.

Energy 190

Energy Mobile Community Measurement 190

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

FEBRUARY 18, 2022

In my case, it was as a PR writer of thought leadership articles. My problem, of course, is that solid business metrics for the PR function are notoriously slippery. A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers.

Banking 174

Banking Leadership Government Financial 174

Cision

JULY 5, 2016

I’m coming on board at a pivotal time in the firm’s evolution and look forward to playing a role in setting its course for the future. That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

PRSay

JUNE 15, 2021

Well, COVID-19 of course. And we have a new President and new leadership in Congress. You need to demonstrate leadership from the highest levels, and you need to have something substantive to say, but you also need to understand that your words must match your actions. Always in all ways.

Employee 202

Employee Community Leadership Enterprise 202

Onclusive

FEBRUARY 12, 2018

So we’re continually working with AirPR to find the best ways to increasingly measure the impact of our efforts! guide our efforts, including developing and measuring KPIs and clearly communicating both goals and results with leadership.

Interviews 223

Interviews Retail Data Engineering 223

PRSay

OCTOBER 16, 2024

People must chart their own course forward. Today, technology allows us to measure outcomes in ways that were impossible before, she said. And with that power comes the expectation that every decision, campaign, or partnership will yield measurable results. Technology innovation is speeding up.

Technology 109

Technology Trends Banking Newspapers 109

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Consumer Strategy 245

PRSay

JULY 19, 2024

Set goals and measure success. Leadership coaching at any career level is a worthy investment that helps us achieve our full potential, benefiting us as individuals as well as the teams we lead. Just ask Katie Ledecky, who will become the most decorated U.S. woman in any sport if she wins three more medals in Paris. Invest in coaching.

Sports 170

Sports Training Leadership LinkedIn 170

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 136

B2B Survey Marketing Measurement 136

PRSay

JANUARY 29, 2018

Ray Kotcher , APR, Fellow PRSA, is Professor of the Practice of Public Relations, Boston University College of Communication.

Survey 134

Survey Ethics Leadership Course 134

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Measuring a CEO’s personal brand requires a multifaceted approach that combines quantitative and qualitative data.

Corporate 195

Corporate Reputation Brand Branding 195

PRSay

NOVEMBER 10, 2022

How can communications professionals show leadership to help counter this epidemic of incivility? Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? What would a successful campaign look like?

Employee 156

Employee Crisis Reputation Creativity 156

NewsWhip

JUNE 14, 2023

The post NewsWhip wins G2 Leadership Badges for Summer 2023 appeared first on Newswhip. We’ve also been recognized with the ‘Users Love Us’ badge for consistently achieving outstanding ratings of 4.0 stars and above. So we’d greatly value a review on G2 here.

Leadership 78

Leadership Software Customer Service Small Business 78

Stephen Waddington

NOVEMBER 10, 2021

It was a measure of his humanity that he took the time to wish an upstart competitor good luck. The PRCA has provided much needed industry leadership and support. Thank you to our teachers and trainers that have worked with us to develop the course content. Thanks to the PRCA for the Mark Mellor, Outstanding Contribution Award.

Mobile 143

Mobile Community Education Government 143

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. Of course, executives are concerned about return on investment; will the expense of time and resources on content marketing show a direct return, and how long will it take to do so? What’s the right channel to use?

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Stern + Associates

OCTOBER 4, 2023

Over the course of the conversation, we learn of a desire to create and amplify thought leadership, secure more and better media coverage and land more speaking slots at conferences. A common hypothesis is that by cultivating thought leadership and getting more PR results for it, leads and business growth will follow.

Conference 118

Conference Leadership Journalism Measurement 118

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

A course in Google Analytics or a partnership with a search expert is a worthy investment. Then social media blurred the lines between paid and earned media, and “owned” or branded content expanded as companies plunged into executive blogging and invested in content to promote executive thought leadership.

Digital PR 168

Digital PR SEO Storytelling Analytics 168