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Importance of PR in Today's Uncertain World

PR for Anyone

The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. Now I’ll go back to the good old days of digital marketing with on-line courses and virtual coaching. I’ll still do television segments (as long as the stations take outside guests).

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5 Challenges to Effective Communication

Cision

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. Media diversification.

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Public Relations Plan - Provide Value

PR for Anyone

One of my biggest media hits, a syndicated show on FOX about “ The Next Great Thing ” came because I regularly offered story ideas about other entrepreneurs to a local news anchor I had built a relationship with. If it's for television, they're writing the television copy. You can provide value by giving them someone else.

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What’s Needed for a Successful Satellite Media Tour

Cision

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. These tours aren’t just efficient, though. When done right, they can be creative and compelling. Your Pitch Team.

Media 120
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#InnovateNow With RaeAnn Pickett: Dive Into Data

Cision

Program participants learn how to run a business while earning a certificate in business administration over the course of several months as they transition back into civilian life. It’s been an incredible experience, and our approach to working with the bakery is as innovative as their business model.

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Sellafield storyteller turns whistleblower: “toxic materials and toxic culture”

Stephen Waddington

I had ignored the senior human relations leader who agreed we could sponsor a local Pride event so long as “we didn’t let them make a song and dance about it”. That is not to mention the 10,000 local people who are employed there today. Over the course of the week since I have been inundated with messages of support. I liked it.

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PR Rock Stars: Solo PR Consultant Peg Roessler

Communications Conversations

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. But in the end, I’m really proud of this course.

Local 94