Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

APRIL 4, 2019

Prior to submitting my application, I attended an APR Boot Camp at a local university. Plan to meet with your local Chapter’s APR Chair for helpful planning guidance, especially in the beginning of the process. She and I had regular check-ins, where she would ask me how the task of writing my questionnaire was going.

Case Study 131

Case Study Ethics Study Course 131

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. During the five-week course, several co-presenters will join them. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely.

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2016

When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. Of course, this works best when the company or organization is based in the area, but it doesn’t always have to be the case. John Turiano.

Agency 120

Agency Real Estate Pitching Local 120

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? To think without learning, one will be imperiled.” – Confucius. I took it as an elective.”

Education 150

Education Course Training Social Media 150

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. Readers here know that it’s a pet topic of mine, and I eagerly replied.

Pitching 174

Pitching Journalism Video Advertising 174

NewsWhip

FEBRUARY 7, 2020

After this, attention started to pick up for some publishers, with Sputnik and Virology Down Under both writing about the undiagnosed victim in Wuhan, though the number dropped to 44 rather than the aforementioned 59. Engagements. Engagements. Week 2: January 6th – 12th 2020. january 8TH 2020. New York Times. Origins of coronavirus.

Journalism 163

Journalism Writing Viral Report 163

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. After 28 years, I know my time will be well spent giving back.

Skype 150

Skype Industry Storytelling Interviews 150

PR for Anyone

SEPTEMBER 10, 2020

One of my biggest media hits, a syndicated show on FOX about “ The Next Great Thing ” came because I regularly offered story ideas about other entrepreneurs to a local news anchor I had built a relationship with. The reporter writes, edits. If it's for television, they're writing the television copy. They’re editing.

Publicity 130

Publicity Television Pitching Resources 130

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Maybe it’s time for a crash course in accounting.

Writing 149

Writing Education Pinterest Creativity 149

PRSay

SEPTEMBER 19, 2019

In 2015, Forbes estimated that the drink rakes in around $100 million over the course of a single autumn. Starbucks still gets a lot of media coverage for the PSL,” writes The Motley Fool’s Daniel B. Given the popularity of the PSL, which Starbucks began serving in 2003, this trend makes sense. The same thing goes for nostalgia.

Instagram 128

Instagram Analytics Google Trends 128

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Students write about a current event and critique the assessment.

Communications 121

Communications Case Study Training Reputation 121

Deirdre Breakenridge

FEBRUARY 20, 2018

Yet, no semester-long course or scholarly professor can emulate the experiences gained in the so called ‘real world.’. Did you write a great press release at a previous internship? A Guest Post By Amy Stevens, Florida State University, Public Relations Major. The education you have received in college has been valuable.

Social Media 177

Social Media LinkedIn Branding Brand 177

Communications Conversations

DECEMBER 3, 2014

But, here’s my thinking so far: I love to write, and blogging has been a creative outlet for me for the last six years. I love to write, so blogging comes naturally to me. If you don’t love to write, and you don’t love the topic you’re blogging about, don’t bother. So, bear with me for a minute.

Blogging 144

Blogging Writing Creativity Meeting 144

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

MARCH 29, 2016

Of course not, but like everything, planning has its place, as does a wonderfully executed strategy that comes together at the last minute. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships. Does that mean I never have moments of panic?

Local 120

Local Retail Newspapers Sports 120

Polaris

DECEMBER 11, 2014

The class, led by Mary Weil , was part of the school’s Reputation Management course. dpms is a local London business that sells branded apparel, jewelry and products by local artisans. The win inspired Metro News , a local tabloid, to profile dpms in a feature story. Then let them know the correct facts.

Media 123

Media Apparel Ethics Interviews 123

NewsWhip

NOVEMBER 3, 2022

local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world. If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

Reddit 158

Reddit Viral Analytics Social Media 158

Bianchi Biz Blog

SEPTEMBER 9, 2024

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. As a publisher, of course, I always prefer paid advertising. Beyond that I like to take advantage of golf courses that have a set fee to play. Describe the craziest or most fun story you’ve written.

Meeting 91

Meeting Automotive Newspapers Media 91

Deirdre Breakenridge

MAY 30, 2018

It would make sense to be deliberate about communicating elements of your research during Cancer Awareness Month and when there is a local marathon in your community to support cancer research. Learn about his new Research Translation Writing Course (online) and Editorial Support Program.

Communications 171

Communications Training Education System 171

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. After auditing a class on internet marketing, they paid the professor of their course to create a website for them. This is their story.

Local 100

Local Writing Retail Meeting 100

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

Cision

JULY 10, 2015

You know the person they’re talking about or have at least heard local stories about him. That, of course, is the point. You’re more likely to remember Sharpie the next time you need to write a note. Go for Contrast. Sometimes, you need an opposing force. Sharpie’s spot “Prom Date” features Ezra Knight.

Video 120

Video Storytelling Local Creativity 120

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. I now teach a variety of PR courses, usually just one course a semester.

Education 107

Education Course Nonprofit Resources 107

PR Fuel

JANUARY 17, 2022

Use a Professional to Write and Distribute Press Releases. Consider using the services of a professional press release writing service. Consider using the services of a professional press release writing service. These agencies are knowledgeable in writing different types of press releases. Use the Right Outlets.

Radio 105

Radio Writing Local Newspapers 105

Flack's Revenge

DECEMBER 10, 2015

There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality. Of course, the latter taps an army of unpaid contributors. Sadly, the content explosion has led to a cheapening of writing and reporting. This app offers a breakthrough in local news delivery.

Journalism 120

Journalism Local Data Mobile 120

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. And of course, you have HIPAA issues to worry about on everything you do. For one thing, most of your audience doesn’t think of you until they absolutely need you.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. 2: Research industry publications–look for who’s quoted or writing bylines. But, it’s usually effective, too. Think about it.

Tools 111

Tools Twitter Local Pitching 111

Cision

MAY 23, 2016

A lot of writing and speaking tips recommend avoiding “jargony” words, but we probably aren’t as adept at understanding the words that we use that people don’t understand, or that are possibly too broad to infer the meaning that we intend to convey. You can go around yelling “Bazinga!”

Communications 206

Communications Television Transportation Study 206

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). Think Local.

Print 120

Print How To Local Customer Service 120

5W PR

DECEMBER 18, 2019

There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. Always create press releases in the form of an authentic news story rather than writing it like an ad. Press Releases.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

The Proactive Report

JANUARY 21, 2017

A colleague of mine is a master of TV placements, both local and national. See what they write about. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. What’s the secret? Do your Homework.

How To 100

How To Media Case Study Resources 100

PR Fuel

OCTOBER 8, 2022

Press releases are, of course, the perfect way to inform the public. Getting this news out to local publishers could very well result in feature stories in magazines, newspapers, and the like. It could also result in local businesses getting in touch with your business. Perhaps you’re hosting a party for St. Real Estate.

Industry 105

Industry Company Real Estate Tourism 105

Communications Conversations

JUNE 6, 2019

Of course, that’s probably the equivalent of one John Grisham book, so I probably shouldn’t get too haughty! I’ve been asked to speak at a number of events over the years in locales like Seattle, Destin, Tampa, Las Vegas and many in the Minneapolis area. 2 – Write in the moment! See where it leads.

Blogging 133

Blogging Analytics Writing Meeting 133

ReimaginePR

JANUARY 17, 2020

Encouraging children to do their assignment can be a difficult writing service task at the very best of times. They heard about the range of teacher education majors offered at the faculty and were able to get involved in select courses. Every kid should learn that learning is often as enjoyable as perform.

Education 120

Education Small Business Local Course 120