Polaris

NOVEMBER 17, 2014

If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. What it means for marketers: Bloggers are “pay for play,” and the more popular the blog, the more you’ll pay.

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This is a marketing leadership problem.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Prowly

JANUARY 14, 2025

Heres how Prowly will help you understand journalists and their audiences like no other tool on the market. If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results. Do everything in one tool.

Pitching 104

Pitching Data Analytics Writing 104

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. The fact that it appears in most “five content marketing secrets” articles makes it sound like just one more item on the content marketing checklist.

Writing 120

Writing Content Marketing Education Energy 120

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety.

Conference 319

Conference Privacy Twitter Leadership 319

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. The trick to getting good content from an AI service is to learn how to write excellent prompts. 2023 is almost over.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

JUNE 21, 2017

Maybe running a targeted marketing campaign in tandem with PR is your best bet. PR and marketing are converging. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ said Furey, “Probably not.” Proving PR’s value lies in the quantitative.

Storytelling 329

Storytelling SEO Community Insurance 329

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . Just as it sparks PR opportunities, content offered at an event is often high-quality or even provocative stuff that can be repurposed for marketing and visibility down the line. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality.

Software 159

Software Pitching SEO Tools 159

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. If you haven’t tackled a PR plan, maybe volunteer to write a section or do the research that supports it. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. This is a new illustration of the classic example of how high-quality marketing is far less expensive than the cheap stuff. Relationships?

Leadership 206

Leadership B2B Marketing Study 206

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Study Blogging Survey 169

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Of course, this is true for nearly anyone on the front lines of public relations, but it’s more specialized in B2B. Know how to synthesize market data in a single slide? Yet there may still be a skills gap when it comes to quality writing. But making a thought leader goes beyond excellent writing.

B2B 278

B2B Leadership Survey Data 278

Deirdre Breakenridge

OCTOBER 6, 2017

I’ve been writing this book for years and it’s finally finished. This book would not be possible without the many mentors I’ve relied on over the course of my career in PR and marketing. To all of the marketing experts who participated in this book, I want to thank you for your advice and guidance.

Communications 211

Communications Course Video Writing 211

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You can course correct your comms strategy when overall sentiment dips and immediate action is required.

Strategy 370

Strategy Communications Reputation Measurement 370

Solo PR Pro

AUGUST 10, 2021

5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. I use Gini Dietrich's PESO model in my presentations so I can illustrate how the client's communication and marketing activities should work together.

Writing 104

Writing Analysis Case Study Video 104

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Cision

OCTOBER 4, 2016

Nearly any digital marketer will tell you that email is a preferable communications platform compared to social media. Spam filters aren’t discussed enough in the context of digital communications and marketing (specifically, avoiding spam filters). Many email marketers recommend batching your email blasts into smaller lists.

How To 0

How To Reputation Report Marketing 0

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Social will evolve both as an organic and paid channel and of course, new social networks will arise. Drew Neisser, Founder & CEO of Renegade. Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

JUNE 3, 2021

It’s interesting because most people think of PR as writing press releases or pitching to reporters, but things like event submissions show that it’s a lot more than that. Vertical is short for vertical market, which is “a market encompassing a group of companies and customers that are all interconnected around a specific niche.”

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

MARCH 30, 2022

But of course, any customer mention must be approved in advance, and that approval might be time-consuming or impossible. Getting a sense for the journalist’s writing style and knowledge of your industry will help everyone align during the interview. Warby Parker drove a 32% sales increase with our contextual technology.”)

Interviews 322

Interviews Media Media Training Meeting 322

Cision

APRIL 20, 2015

Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Use images.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing. Here are their answers: 1.

Content Marketing 137

Content Marketing Marketing Advertising Advertising 137

Sword and the Script

OCTOBER 15, 2024

Second, “finding the right tools for marketing and communications is exceptionally difficult.” The process included primary and secondary research, including vendor briefings, demos, some hands-on practice, and a survey, “targeting key persona segments, gathering insights into the market perception of the top vendors.”

Report 142

Report Marketing Analysis Tools 142

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. To test its accuracy, try asking ChatGPT to write an article about you.) • Address ambiguity. Recently, Laura Dunham, Ph.D.,

Publicity 185

Publicity Software Education Technology 185

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. And of course, you have HIPAA issues to worry about on everything you do. So how do you do health care content marketing? So how do you do health care content marketing?

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Sword and the Script

JANUARY 25, 2022

I think I’d be more than covered under fair use in writing about the report. There is an alternative available to me too: to write about something else. The chances of marketing content going viral are slim. Marketing and PR are hard enough without the addition of a self-imposed restriction. There’s a better way.

Infographics 112

Infographics Marketing Viral Creativity 112

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Consumer Course 245

The Proactive Report

MARCH 27, 2020

In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. Create goodwill and a sense of being connected to your community.

Crisis 225

Crisis How To Small Business Social Media 225

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JULY 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Of course, the WSJ is worth it every time, but that interaction is one reason why for most other publications, I’ve shied away from offering exclusives. So, put the effort in to write a good pitch. Of course, you don’t. I don’t think so.

Survey 183

Survey Journalism Report Pitching 183

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! How will you market your firm? Do you have experience with inbound marketing tactics including email drip campaigns? and name.kitchen, where she does media relations, content marketing, and social media. A travel PR firm could go with TravelPR.agency.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Of course we can offer data alone, but by sharing it in press release format, we shape the story and allow room for the client to offer their commentary through quotes in the release. Here’s why.

SEO 221

SEO Data B2B Writing 221

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. For those new to the industry or wrapping up their studies, take advantage of established professionals to help you chart your career course. Prefer to mix things up?

Industry 316

Industry Fashion Travel Tourism 316