Engage PR

AUGUST 13, 2020

I was already confident in my ability to write, having done my degree in English and Linguistics, and masters courses in PR and Corporate Communication. However, I had to unlearn much of what I knew about academic writing, and take on board new methods for constructing impactful and informative media-ready copy.

Writing 78

Writing Construction Course Social Media 78

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. PR is not marketing.

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

You can gain buy-in from decision-makers and ensure quick course corrections for any mistakes by building checkpoints and milestones into the plan. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Build in checkpoints.

Writing 130

Writing Comparison Product Launch Leadership 130

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. The fact that it appears in most “five content marketing secrets” articles makes it sound like just one more item on the content marketing checklist.

Writing 120

Writing Content Marketing Education Energy 120

Sword and the Script

JANUARY 25, 2022

I think I’d be more than covered under fair use in writing about the report. There is an alternative available to me too: to write about something else. The chances of marketing content going viral are slim. Marketing and PR are hard enough without the addition of a self-imposed restriction. There’s a better way.

Infographics 107

Infographics Marketing Viral Creativity 107

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 113

B2B Marketing Survey Software 113

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety.

Conference 319

Conference Privacy Twitter Leadership 319

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . Just as it sparks PR opportunities, content offered at an event is often high-quality or even provocative stuff that can be repurposed for marketing and visibility down the line. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 145

B2B Study Blogging Survey 145

Landis PR

MAY 1, 2023

While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise. Fortunately, numerous resources are available to help you write an excellent prompt.

Tools 52

Tools Marketing Writing Resources 52

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. Press Releases.

Strategy 133

Strategy Marketing Trade Shows Video 133

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. Always create press releases in the form of an authentic news story rather than writing it like an ad.

Strategy 88

Strategy Product Launch Branding Brand 88

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Bianchi Biz Blog

SEPTEMBER 9, 2024

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. As a publisher, of course, I always prefer paid advertising. Beyond that I like to take advantage of golf courses that have a set fee to play. Describe the craziest or most fun story you’ve written.

Meeting 91

Meeting Automotive Newspapers Media 91

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. To test its accuracy, try asking ChatGPT to write an article about you.) • Address ambiguity. Recently, Laura Dunham, Ph.D.,

Publicity 182

Publicity Software Education Technology 182

Sword and the Script

JULY 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Of course, the WSJ is worth it every time, but that interaction is one reason why for most other publications, I’ve shied away from offering exclusives. So, put the effort in to write a good pitch. Of course, you don’t. I don’t think so.

Survey 147

Survey Journalism Report Pitching 147

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. This is a new illustration of the classic example of how high-quality marketing is far less expensive than the cheap stuff. Relationships?

Leadership 188

Leadership B2B Marketing Study 188

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 135

Content Marketing Study Blogging Marketing 135

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. If you haven’t tackled a PR plan, maybe volunteer to write a section or do the research that supports it. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. The story should align with the target audience’s interests and marketing goals. Avoid fabricating stories or exaggerating details.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

PRSay

DECEMBER 20, 2018

Because it’s obviously just a hollow marketing claim, and even my kids get that joke. Like, instead of “leading provider of MRI machines …,” write, “We sell more MRI machines than any other company.”. Or, instead of “world renowned textiles,” write, “Our website visitors come from 149 countries.”. It’s funny — but why?

Marketing 121

Marketing Pitching Media Relations Writing 121

Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Media relationships, of course, are at the heart of PR plan execution. Breaking news happens fast, and reporters writing stories are looking for a quick reaction. Email marketing connects the dots. Capturing interest from followers can also strengthen a brand’s relationships with key press. Who says email is dead?

Social Media 322

Social Media Data Report Tools 322

Remote PR Jobs

OCTOBER 29, 2024

Think back to a time when you partnered with marketing or sales teams on a large project. Highlight any relevant courses, certifications, or training programs you've completed, especially those related to PR or Communications. Teamwork and Collaboration: In PR and Communications, success often comes from teamwork.

Publicity 261

Publicity How To Examples Crisis Management 261

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Of course, this is true for nearly anyone on the front lines of public relations, but it’s more specialized in B2B. Know how to synthesize market data in a single slide? Yet there may still be a skills gap when it comes to quality writing. But making a thought leader goes beyond excellent writing.

B2B 278

B2B Leadership Survey Data 278

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Crisis Communications Reputation 195

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Social will evolve both as an organic and paid channel and of course, new social networks will arise. Drew Neisser, Founder & CEO of Renegade. Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. Of course, there are exceptions to the rule (aren’t there always?).

Writing 100

Writing Course eBook Measurement 100

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. In 2024, course-correct if you find yourself slipping toward any of these mistakes. You’re speaking too soon Of course a business is going to be excited about a new product or initiative.

Industry 170

Industry Case Study B2B Resources 170

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. Do not expect influencers to write for free. Do not forget this step! How long do you want the content to live?

Marketing 157

Marketing Guidelines Measurement Analytics 157

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. Before we talk about how to write a press release , let’s talk about what exactly a press release is.

Writing 40

Writing How To Viral Pitching 40

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You can course correct your comms strategy when overall sentiment dips and immediate action is required.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Crisis Communications Reputation 370