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Behind the Headlines With Joanna Brahim

Cision

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. What are some of the biggest PR challenges television and entertainment brands face?

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Digital PR vs Traditional PR: Why They Should Work Together

Buzzstream

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Similarly, the audience is more offline since traditional PR campaigns are used in places like radio, print, or billboards. Think data studies, press releases, and expert commentary. Next, let’s look at traditional PR.

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

television networks have created in 30 years. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. More than 500 million hours of videos are watched on YouTube each day.

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Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

All good PR people have relationships at key media outlets, of course. These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications. Because they have their own relationships and contacts, they sometimes end up doing some of the work for us.

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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Traditional media skills such as radio broadcasting and television production are still vital. The research sought feedback on which elements of the course should be retained.

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What Goes in a Great Media Kit

ReimaginePR

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions.

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Maxim Behar: Social media is the realm of free speech, which makes our world better

Maxim Behar

Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. Of course, there's also insufficient educational and practical preparation of journalists. An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information.