Reputation Us

SEPTEMBER 18, 2023

On October 13, 2023, ReputationUs ’s (RepUs) President Casey Boggs will orchestrate and instruct a communication-based workshop for more than 30 national police department’s Captains, Sergeants, Majors and Lieutenants during the Southern Police Institute ’s 150 th Administrative Officer’s Course.

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Reputation Crisis Course Corporate 158

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

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Corporate Reputation Brand Branding 195

Onclusive

FEBRUARY 7, 2023

Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations. Demonstrate your value It’s vital to demonstrate how the environmental action your company’s taking is making a reputational impact and performing against competitors. This information is your kryptonite!

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Reputation Brand Branding How To 195

Remote PR Jobs

OCTOBER 29, 2024

Highlight any experience you have with crisis communication , problem-solving, reputation management, or handling sensitive issues. Highlight any relevant courses, certifications, or training programs you've completed, especially those related to PR or Communications.

Publicity 221

Publicity How To Examples Crisis Management 221

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. Anonymity helps, of course.

Corporate 156

Corporate Reputation Employee Policies 156

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. PR coverage can protect brand reputation A good reputation is like money in the bank.

Reputation 156

Reputation Brand Branding Media 156

Reputation Us

APRIL 7, 2025

Generally, most organizations encounter various challenges that can undermine their daily operations, corporate image, and overall brand reputation. In some cases, these challenges may escalate into crisis scenarios, potentially leading to severe reputational damage or even business closure. Get a Free Consultation Why Is It Important?

Crisis Management 78

Crisis Management Training Crisis Reputation 78

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. So far, Wall Street isn’t too bothered by the reputation hits. And the industry’s reputation problems in matters from data security to diversity are well known. Be a part of the solution.

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Reputation Privacy Data Advertising 305

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. One term I heard a lot in my PR course was “media gatekeepers” and how to attract them, but it was mostly explained through press releases and how to write killer hooks. How to pitch media.

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Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is because the two compete for budget, and because marketing is seen as a proactive discipline responsible for driving growth, while communications is considered more defensive, involving crisis and reputation management. It never went away, of course. PR must communicate values, not just message points. Innovation still rules.

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Trends Communications Employee Corporate 407

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. While our firm strategizes on the best course of action on exactly why and how to get involved, our immediate counsel to credit union executives is simple; DO IT … NOW! How do we take a stance?

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Reputation Financial Community Employee 148

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Of course, speed and relevance are all-important in social media, but staff experience counts, too. I’ll flesh out strategies in my next post, but the steps toward cancel club redemption are similar to any reputation crisis playbook – but on steroids. But the best reputation crises are the ones that didn’t happen.

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Construction Social Media Crisis Reputation 385

Onclusive

JUNE 24, 2020

So while there is certainly unique value to earned media coverage in a highly reputable publication, content marketing makes a dramatic impact because you can surround the reader with comprehensive brand messaging. All of this information should lead to more data-driven decision making and the optimization of future content.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

AUGUST 22, 2017

Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. . Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. You can course correct your comms strategy when overall sentiment dips and immediate action is required.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

JULY 7, 2021

In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. Of course there are plenty of times when companies do not have any major announcements, but this doesn’t mean we sit back and wait for hard news to fall into our laps.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Of course, the changes we see aren’t usually sudden. This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent. They don’t magically start with the new calendar. Employees are in charge.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

” Co-author Robert Brulle has fiercely criticized fossil-fuel companies for “efforts to greenwash their reputations and shift public opinion” and wants to shine a light on the role of PR agencies. Yet, when it comes to handling its own reputation threat, Edelman is part of that failing “trust ecosystem.”

Policies 309

Policies Creativity Reputation Groups 309

Onclusive

AUGUST 9, 2021

Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Reputation Management.

Training 370

Training Media Training Crisis Communications Reputation 370

Bianchi Biz Blog

OCTOBER 28, 2024

Furthermore, building an online reputation today requires exhaustive research, analysis and the use of proper tools which fast and effectively help detect how to improve products and services and find channels close to audiences. Key expertise of Eje Comunicación Corporate Communications: Reputation management. Corporate events.

Marketing 101

Marketing Crisis Local Internal 101

Sword and the Script

APRIL 1, 2025

Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. This week it announced that it added a new chatbot called Ask AIQ , which is designed for reputation and risk intelligence.

Software 159

Software Pitching SEO Tools 159

Onclusive

AUGUST 3, 2020

Trending topics, swelling issues, and of course their own company and spokespeople. Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage.

Media 397

Media Pinterest Measurement Energy 397

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

PR analyses should also consider the article’s reach and how likely it is that the desires audiences will see it, of course. Considering the contextual value of earned media and social content offers a more holistic view of a strategic PR program, including its longer-term impact on brand reputation, awareness and customer retention.

Measurement 334

Measurement How To Retail Analysis 334

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

A designated internal resource like a PR Manager or Communications Director will need to manage the agency, handle responses, course-correct, and communicate up the ranks on progress and outcomes. Of course, the PR agency team can and should help its client develop, shape and communicate their story. You have no story.

Agency 333

Agency Internal International Resources 333

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. And of course, it adds to the executive’s speaking portfolio that builds their case to speak at more events, which then leads to more PR opportunities. PR opportunities.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

That describes the present time, of course. Many experts cement their reputation in a vertical area, then apply their ideas more broadly. Of course, Jobs reportedly took his inspiration from Henry Ford, who is rumored to have said, “If I had asked people what they wanted, they would have said faster horses.”

Leadership 398

Leadership B2B Community Viral 398

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

Of course, a reporter may contact us to check a quote or verify information, and many publications undergo a rigorous fact-checking process for longer articles. Of course, there are times when a PR representative needs to be assertive with a journalist or push back with requests in our clients’ interest.

Report 310

Report Interviews Pitching Course 310

Prowly

DECEMBER 10, 2024

No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where. Tone and voice matter a lot, especially when youre responding to something that could make or break your brands reputation and image.

Twitter 104

Twitter Software Tools Social Media 104

Prowly

JANUARY 14, 2025

And of course, AI-powered tools are crucial, according to 74% of respondents in the PR Trends 2025 report. TRY PROWLY FOR FREE Better senders reputation Using the Prowly inbox, you dont have to worry about sender reputation technicalities. Do everything in one tool. Heres how the new Prowly features speed up the PR workflow.

Pitching 104

Pitching Data Analytics Writing 104

Cision

OCTOBER 4, 2016

Link Reputation. Of course, you probably have to live with the reputation of your business website, but you can control the other links that you use in your email. In any event, the key to link reputation is how the ESP perceives link reputation, not your personal opinion. Use Smaller Lists. Try a Double Opt-in.

How To 0

How To Reputation Report Marketing 0

ImPRessions - Crenshaw Communications

APRIL 14, 2020

Lowe’s builds its reputation. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. Others have struggled to strike the right note in such a serious situation. But still others have stepped up. Here are my picks for best brand moves so far during the COVID-19 pandemic. I hope she shared.

Hotels 282

Hotels Brand Branding Guidelines 282

ImPRessions - Crenshaw Communications

MARCH 19, 2019

With some exceptions, public relations is best used to build visibility and shape reputation over time. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. There are also deep specialist expertise by PR function. But PR is still about the story.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. Of course, the study’s authors are natural champions of PR for early-stage businesses. A reputation for being a great place to work, driven by PR as well as good word of mouth, is a priceless asset when it comes to recruiting the best.

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Study Course SEO B2B 234

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic social media. Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. This isn’t really the case, of course, or at least it’s not nearly that simple. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

Of course, customers squawked, and media had fun poking fun at the chain with endless poultry jokes and mocking tweets. Observers are clucking once again about KFC, but this time because of its timely and truly funny response to a business and reputation setback. Well done, KFC.

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Crisis Reputation Newspapers Creativity 189

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Op-ed pieces and bylined articles are a staple in politics, but they’re equally effective for entrepreneurs and business leaders who want to communicate their ideas and build a reputation for bold thinking. The most effective such articles set out a single take or point of view and back it up with statistics, experience, or other evidence.

Leadership 353

Leadership Insurance Insurance B2B 353