NewsWhip

OCTOBER 30, 2024

As media teams search for a new social listening tool, here’s what years of product development in the social listening space has taught me: The social media landscape has changed — you need a versatile tool that adapts It’s not just about Facebook and X anymore.

Tools 78

Tools Reddit Viral Instagram 78

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Prowly

DECEMBER 10, 2024

Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media.

Twitter 104

Twitter Software Tools Social Media 104

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

This isn’t really the case, of course, or at least it’s not nearly that simple. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

Marketing 310

Marketing Product Launch Corporate Viral 310

Deirdre Breakenridge

DECEMBER 15, 2014

Of course, after you read this interview, you may want to run out and get your ugly Christmas sweater or better yet, buy one for someone special in your life. I was familiar with search engine optimization (SEO) and social media. How much do you rely on social media to promote Tipsy Elves? It’s not too late!

Interviews 257

Interviews Apparel Social Media Engineering 257

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Because social promotion is pay-to-play, utilizing a tactic like A/B testing can be a very shrewd and economical way to optimize the effectiveness of your paid promotion. Conclusion.

Social Media 84

Social Media Media Customer Service Measurement 84

Cision

JULY 5, 2016

I’m coming on board at a pivotal time in the firm’s evolution and look forward to playing a role in setting its course for the future. Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Rapid Fire Round.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Prowly

FEBRUARY 3, 2025

Start conducting thorough brand research today using Prowly's media monitoring and social media listening. Of course, when, where, and how all depends on your audience. An all-in-one tool like Prowly isnt only known for its robust media database. What social media channels do you use the most?

Examples 104

Examples Branding Brand How To 104

Contently - Strategy

AUGUST 30, 2024

According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content. When it comes down to it, consumers are skeptical of businesses, so it’s no surprise they trust social media influencers, peers, and celebrities to give them advice on new products.

Storytelling 85

Storytelling Marketing Travel Case Study 85

NewsWhip

NOVEMBER 3, 2022

Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. Her team of 25 editors is so dialed into social media that a key part of their job is to suggest story ideas based on topics they see trending online.

Reddit 158

Reddit Viral Analytics Social Media 158

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. You can be identified very quickly on social media. F ing heaven on earth.”

Training 148

Training Social Media Video Employee 148

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors. Guest Post by Josh Lyon. Watch out for #fails.

Social Media 91

Social Media Media Viral Tools 91

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Social media works to display your news to existing fans, and potentially their followers too.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

DECEMBER 9, 2014

It was also an illustration of what is – perhaps overdramatically – being called “dark social.”. Dark Social: Antimatter to Viral Fixation. This phenomenon is what VentureBeat , citing a study by RadiumOne, is calling “dark social.”. Social Media social media marketing social sharing viral marketing'

Viral 119

Viral Marketing Web Case Study 119

Melissa Agnes

SEPTEMBER 4, 2014

Of course, the ball will be in the customer’s court, but at least there is another method for actual dialogue to address legitimate customer complaints. Thus, in many cases it may be necessary to concede or reach a compromise, depending, of course, on what the customer has said or may be threatening. The carrot and stick approach.

How To 238

How To Wikipedia Viral Course 238

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. and name.kitchen, where she does media relations, content marketing, and social media. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Tapping into social media talent in new ways. Doing something unexpected.

Social Media 78

Social Media Analysis Media Viral 78

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The great majority of those aware of President Ali’s interview will only have seen the two-minute clip that circulated on social media.

Interviews 193

Interviews How To Media Viral 193

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. You must assess a situation quickly and determine a course of action quickly, often ahead of all the facts being known. Over 80% of companies now have an employee social media policy.

Trends 199

Trends Corporate Employee Analysis 199

Solo PR Pro

JUNE 2, 2021

When you’re doing this sort of viral, online guerilla marketing,” Jeff says, “you’ve got to get out quick and strike while the iron’s hot.” You simply show up on race day and run the predetermined course. How do you help a client go viral (in a good way)? Let us know in the comments or on social media using #solopr!

Viral 81

Viral Hotels Guidelines Community 81

Sword and the Script

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. That makes sense. I couldn’t agree more. >>>

B2B 159

B2B Marketing Advertising Advertising 159

Sword and the Script

OCTOBER 14, 2014

We’re all just trying to figure it out, profitably, of course. In the liberty of an abstract context, I’d re-introduce Ello and the new social network’s noble concept that there’s a better model than advertising. Virality, or appearance of virality, can be fabricated for a price.

Facebook 131

Facebook Real Estate Advertising Advertising 131

Polaris

NOVEMBER 29, 2014

Ketchum, a multinational public relations firm, invites bloggers to enjoy a four-course meal prepared by a celebrity chef at a New York City restaurant. Engagement (comments and social shares on their blog). Engagement in social media channels, not just the number of “likes” or “followers” • Posting frequency.

Policies 181

Policies Marketing Viral Pitching 181

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Prohibition

AUGUST 9, 2022

We’re always keeping a close eye to see what interesting campaigns brands are delivering across PR and social media. We’re not surprised that this one resonated so well on social media – great work Deliveroo! Lego have commissioned a 15-acre maze design at York Maze to celebrate their 90 th anniversary!

Social Media 62

Social Media Media Viral B2C 62

Sword and the Script

NOVEMBER 25, 2014

Gated Content Doesn’t Go Viral. He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. Marketing PR Social Media gate' There are credible – and often very passionate – arguments on both sides of the debate but the answer that’s right an organization probably varies.

Viral 123

Viral Infographics Web Content Marketing 123

Stuart Bruce

OCTOBER 3, 2015

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. It was part of the CIPR’s Social Shorts season so had to be a 12 minute whistle stop tour. The photo above purports to show refugees in Germany attacking the police and brandishing an ISIS flag.

Social Media 60

Social Media Crisis Communications Viral Crisis 60

Sword and the Script

SEPTEMBER 30, 2014

Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently. The social network shed obscurity, scrambled to adjust to sudden growth – to the tune of a reported 45,000 requests to join an hour – and experienced a PR backlash in the span of just a few days.

Viral 123

Viral Technology Google Pitching 123

Karen Freberg

JANUARY 15, 2020

Of course, there is a lot of planning and organizing that has to be taken into consideration – which means things are pretty much set in stone here for the semester. That’s the nature of the business – and one of the things I love about teaching social media! In summary, this is what happens in social media.

Social Media 55

Social Media How To Instagram Media 55

Sword and the Script

AUGUST 11, 2020

Of course – but not because of bias. The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” Those that said the media is “sometimes” objective: Politics on the sleeve. “

Survey 165

Survey Data Media Ethics 165

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. But you might be able to use the same content to nudge people to sign up for your online course.

eBook 143

eBook YouTube Video Social Media 143

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. In short, the headline is the beacon to lead the way.

Engineering 128

Engineering Writing Social Media Report 128

Mindful Marketing

AUGUST 9, 2018

Thanks to cellphones and social media, millions can now easily watch outtakes from our lives, whether we like it or not, which is what one unsuspecting airline traveler recently experienced. Sounds like a relationship and social media success story, right? ” Most of us would say, “Of course not.”

Social Media 50

Social Media Airlines Privacy Media 50

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Of course, most PR isn’t propaganda, and government work – even disinformation campaigns – presumably serve a higher purpose.

Publicity 120

Publicity Storytelling Journalism Viral 120

Waxing UnLyrical

MARCH 13, 2013

It’s one of the afternoon’s breakout sessions, and on social media in a crisis. Here’s how it’s billed: Social media in a crisis. Three globally-known experts examine the fundamentals of social media crisis management. Can you prepare for a possible viral social media disaster?

Conference 105

Conference Social Media Crisis Crisis Management 105

Buzzstream

NOVEMBER 21, 2024

Of course, there are all sorts of email lists, some more advertorial than others. Pretty Little Marketer for social media what Thea’s newsletter does for PR. It’s a collection of news stories, insights, and campaigns from the social side of the industry. He also runs a successful digital PR course.

Digital PR 62

Digital PR SEO Web Resources 62