Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. How to pitch media.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

The same holds true for the quotes we may write in press announcements. If it is in a press release, of course we may feel pressure to position it as something the industry hasn’t seen before to gain more media attention. Of course you’re proud! When it comes to hyperbole, less can be more – credible, that is. .

Course 418

Course Meeting Industry Corporate 418

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time. This of course is all just my opinion and I could be wrong. Propel launches 2.0

Software 176

Software Measurement B2B Training 176

Prowly

JANUARY 14, 2025

If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results. Expanding your media lists Writing an email or a press release? Get automatic contact recommendations based on what you write!

Pitching 104

Pitching Data Analytics Writing 104

Onclusive

JUNE 24, 2020

You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Seek internal experts.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. If you haven’t tackled a PR plan, maybe volunteer to write a section or do the research that supports it.

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety.

Conference 319

Conference Privacy Twitter Leadership 319

Deirdre Breakenridge

JULY 28, 2014

Of course, treating every meeting as if it were a first means more time and effort on your part. With Evernote , I’m able to capture bits of information when I’m on the go, for meetings, writing projects, blog posts, client projects, etc. However, the extra energy equates to better relationships and more opportunities post meeting.

Meeting 341

Meeting Interviews Software Energy 341

Prowly

OCTOBER 31, 2024

Of course, you could try and search for a specific Guardian email manually, but that would take more of your precious time and you'd be missing out on some great additional features we'll cover below. Since we already know that we want to email Guardian contacts, that's what we write in the media outlet box.

How To 104

How To Travel Writing Report 104

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency Internal International Resources 333

Onclusive

AUGUST 3, 2020

Trending topics, swelling issues, and of course their own company and spokespeople. In today’s fragmented media world where every blogger is a journalist and there are 5-10,000 new blogs started every day, you can no longer lock your focus on a handful of journalists who write for a few target publications.

Media 397

Media Pinterest Measurement Energy 397

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . And of course, it adds to the executive’s speaking portfolio that builds their case to speak at more events, which then leads to more PR opportunities. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

Cision

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Now that you have your topic and keywords, it’s time to write your headline. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing.

SEO 174

SEO Engineering Google Writing 174

Onclusive

JUNE 21, 2017

Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It It will set you apart from the 100 other people who only know how to write a press release,” said Iliff.

Storytelling 329

Storytelling SEO Community Insurance 329

Deirdre Breakenridge

OCTOBER 6, 2017

I’ve been writing this book for years and it’s finally finished. This book would not be possible without the many mentors I’ve relied on over the course of my career in PR and marketing.

Communications 211

Communications Course Video Writing 211

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Media relationships, of course, are at the heart of PR plan execution. Breaking news happens fast, and reporters writing stories are looking for a quick reaction. It’s common for journalists to pick up something on Twitter to incorporate into an article or research for further commentary, for example.

Social Media 322

Social Media Data Report Tools 322

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Of course, this is true for nearly anyone on the front lines of public relations, but it’s more specialized in B2B. Yet there may still be a skills gap when it comes to quality writing. But making a thought leader goes beyond excellent writing. They’re always up-to-date. Without it, there’s nothing to track or pitch.

B2B 278

B2B Leadership Survey Data 278

Cision

JANUARY 17, 2018

Part of making that product, of course, comes not only through brainstorming in editorial meetings but working constructively with PR professionals who bring them interesting story ideas with their audiences in mind. Would you like to write about how blockchain is changing the jewelry business? Please write about them?’

Pitching 215

Pitching Journalism Construction Writing 215

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

MAY 24, 2017

Of course this all has to happen within 80-100 characters or so lest the search engines deem it unworthy. There are times when crafting the perfect headline may take as much time as writing the release, itself. Write like a reader. How do you know what to write in a press release? Your headline should tell its own story.

Writing 229

Writing Engineering Study Course 229

The Resolution Blog

JANUARY 30, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. Reputation is important in the PR world, so of course you want to get a few wins under your belt. But writing up award entries can be expensive and […].

Course 156

Course Reputation Writing Publicity 156

ImPRessions - Crenshaw Communications

MARCH 30, 2022

But of course, any customer mention must be approved in advance, and that approval might be time-consuming or impossible. Getting a sense for the journalist’s writing style and knowledge of your industry will help everyone align during the interview. Warby Parker drove a 32% sales increase with our contextual technology.”)

Interviews 322

Interviews Media Media Training Meeting 322

PRSay

JULY 27, 2020

Employees have never liked corporate-speak, of course. Here are some tips for doing just that: • Write for the reader. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. So you load up the piece with arcane details. How did we do?

Employee 197

Employee Leadership System Corporate 197

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Of course, if you’d like to know more about my journey with Richard, you can email either of us at Deirdre@PurePerformanceComm.com or RichardTBistrong@gmail.com. All great questions.

Reputation 218

Reputation Skype Industry Conference 218

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You can course correct your comms strategy when overall sentiment dips and immediate action is required. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

APRIL 1, 2025

As you write a pitch, it uses generative AI to build a media list based on the text of your pitches. Of course, as widely reported fewer people trust the media. PRophet adds influencer marketing PRophet, which develops software for public relations that centers on pitching, said it added influencer marketing to its tool.

Software 158

Software Pitching SEO Tools 158

ImPRessions - Crenshaw Communications

JUNE 8, 2021

According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry. After hearing next steps, maybe offer writing samples or additional references to help speed the decision. Or even frustrating. If nothing else, it means you are serious.

Interviews 296

Interviews Employee Agency Company 296

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. To test its accuracy, try asking ChatGPT to write an article about you.) • Address ambiguity. Recently, Laura Dunham, Ph.D.,

Publicity 185

Publicity Software Education Technology 185

Deirdre Breakenridge

OCTOBER 21, 2019

By now I’m sure you’ve seen the hit series This Is Us , the one-hour drama known for its heartfelt storylines, family-friendly themes, and of course, “The Big 3” Kate, Kevin, and Randall. A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. It’s always a plus to gain new subscribers!

Social Media 268

Social Media Film Construction Television 268

ImPRessions - Crenshaw Communications

JUNE 3, 2021

It’s interesting because most people think of PR as writing press releases or pitching to reporters, but things like event submissions show that it’s a lot more than that. EOD means “end of day,” and of course EOW means “end of week.” Usually it’s in the context of when something is due. At the end of the day (see what I did there?),

Journalism 344

Journalism International Internal Pitching 344

ImPRessions - Crenshaw Communications

JULY 20, 2020

Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. This includes giving them commentary that may not be directly tied to your business, letting them pick your brain and even allowing off-the-record conversations to give background.

How To 241

How To Advertising Advertising Data 241

Prowly

JANUARY 27, 2020

If you’re looking to get media coverage, you have to know how to: Find relevant journalists that could be interested in covering a story like yours Find their email address or other ways to get in touch Of course, you also have to make sure you have a story that’s worth writing about and know […].

How To 148

How To Media Course Writing 148

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I And of course, stay flexible. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Writing still matters. Content skills go hand-in-hand with communications, but even in the video age, coherent and persuasive writing is at the top of the list. Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership.

Writing 170

Writing Pitching Meeting Communications 170

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Of course we can offer data alone, but by sharing it in press release format, we shape the story and allow room for the client to offer their commentary through quotes in the release. Here’s why.

SEO 221

SEO Data B2B Writing 221