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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. What are you writing about? You report the facts.

Writing 294
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How to Write a Pitch That Will Actually Get Read

ImPRessions - Crenshaw Communications

Keeping up relationships is the goal of good media relations, of course, and there is always another chance to get your story out. The post How to Write a Pitch That Will Actually Get Read appeared first on Crenshaw Communications. They’ll pay attention to future emails or they may even come to you seeking input for stories.

Pitching 380
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Writing for Strategic Communication Course Blog Contest on #PR Expanded with AU Grad Students

Deirdre Breakenridge

Every year, I hold one or two writing contests for students and I announce the winners on my blog, PR Expanded. This semester, I’ve teamed up with Professor Priya Doshi, who is teaching a Writing for Strategic Communication course.

Course 30
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7 Top Writing Tips for 2025

PRSay

In the spirit of manifesting a delightful and successful 2025, here are seven decisions to make for your writing practice this year: Favor HI (human intelligence) over AI. So use AI to help you get your writing job done. Ask it to write a dozen draft captions. Bring your own humanity to your writing. Pass the Palm Test.

Writing 157
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Unleash your PR writing

Prakkypedia

If you love writing, you may find that this profession is ‘write’ for you (sorry, that pun just would not go away). Not all PR practitioners specialise in writing, of course, or even enjoy it. They’re writing columns for clients, blogs, letters, newsletters, reports, social media stories, speeches and more.

Writing 148
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The 20 Responsibilities of PR and What They Entail

Onclusive

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

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What They Don’t Teach You About PR In College

ImPRessions - Crenshaw Communications

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. How to pitch media.