ImPRessions - Crenshaw Communications

JULY 1, 2021

Most have been replaced by creative digital marketing companies. Breakthrough creative. The problem is, an “integrated” team means that the highest-margin service can dominate the client relationship, and even the creative product. There is no one model for a creative services or PR advisory business.

Agency 421

Agency Creativity Advertising Advertising 421

Agility PR Solutions

APRIL 28, 2024

The intersection between private equity (PE) firms and creative agencies presents a study in contrasts. The burgeoning trend of PE investments in this sector sheds light on the strategic allure these creative entities hold for investors keen on unlocking value through digital transformation and data-driven strategies.

Creativity 112

Creativity Content Marketing Marketing Study 112

Agility PR Solutions

JULY 9, 2024

With all the post-pandemic focus on personalized targeting, embracing the customer journey, collecting data and then panning for useful insights, and more recently, incorporating AI, marketers and communicators may have pushed their focus on creative output into the backseat.

Creativity 103

Creativity Marketing Data Industry 103

Cision

FEBRUARY 9, 2021

See how five companies successfully and creatively use social media in their PR strategies.

Social Media 369

Social Media Media Branding Brand 369

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Agility PR Solutions

MARCH 28, 2024

By transforming passive print ads into immersive multimedia experiences, QR codes open up a realm of creative possibilities. Dive into these 10 inventive […] The post 10 creative ways to use QR codes in media communications and PR appeared first on Agility PR Solutions.

Creativity 112

Creativity Communications Print Media 112

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative, collegial and energetic personality! . Creative and collaborative environment that emphasizes your personal growth. -Prepare pitch letters and assist with media outreach on behalf of clients as instructed. Summer Fridays.

International 323

International Internal Communications B2B 323

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

Creative minds can think alike. It’s why lawyers advise agencies to copyright their proposals and trade groups urge them not to participate in spec creative presentations for free. You can copyright a tagline, a creative execution, a storyboard or a script, maybe. In fact, it happens all the time.

Agency 361

Agency Pitching Creativity Groups 361

PRSay

OCTOBER 14, 2024

Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wouldn’t have much impact on my everyday work.

Creativity 88

Creativity Fashion Instagram Study 88

5W PR

DECEMBER 31, 2024

However, navigating the complex regulatory landscape while maintaining creative integrity is a delicate balancing act. Remember, a balance between compliance and creativity is essential to succeed in this dynamic landscape. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales.

Creativity 78

Creativity Social Media Strategy Branding 78

The Resolution Blog

MARCH 6, 2023

In the first installment of our new series: ‘PR Resolution Meets’, we chat to Margo Neely, Chief Creative Officer at Neely and Daughters.

Meeting 296

Meeting Sports Creativity Blogging 296

Agility PR Solutions

MAY 28, 2024

While marketing agencies have a complex set of challenges, not the least of which is driving new business, those that in-house departments face are different but no less challenging.

Resources 108

Resources Creativity Data Trends 108

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) The post How to Generate Creative Content Ideas With Abi Bennetts appeared first on BuzzStream. Unfortunately, as you’ll see, it’s on a bit of hiatus.) Get ready to take notes!

Creativity 99

Creativity How To Automotive LinkedIn 99

Onclusive

AUGUST 22, 2017

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Depending on where you work, social media and community management can live on PR/communications teams or creative/marketing teams. Speaking Engagements. Multimedia Development & Visual Storytelling. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. The implication is that its team is free to offer top creative and client-centered work. At worst, it frustrates star performers and creative types who will inevitably look elsewhere for their psychological career rewards.

Agency 351

Agency Creativity Corporate International 351

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.” This, while maintaining our identity as Mod Op’s strategic business unit for public relations.

Agency 353

Agency Communications Marketing Leadership 353

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Things got hotter when the group Clean Creatives and more than 450 scientists signed a letter calling for PR and creative agencies to drop fossil-fuel companies that seek to “obfuscate or downplay our data and the risk of the climate emergency.” Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Polls are a creative way to gauge where your audience stands on industry trends or breaking news, or common obstacles. Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

MARCH 15, 2022

The agency is proactive and creative. It’s often up to the PR agency to come up with creative proactive ideas that will garner media interest – even when there’s no news to share with reporters. Your agency should be delivering measurable results for you that align with your KPIs and ROI. The firm challenges you.

Agency 322

Agency Creativity Strategy Communications 322

ImPRessions - Crenshaw Communications

MAY 13, 2021

Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! Creative and collaborative environment that emphasizes your personal growth. -Assist in the research, writing and development of new business proposals and presentations. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

The Resolution Blog

JUNE 22, 2023

Margo Neely she is the Chief Creative Officer of Neely & Daughters a New York based start-up business consultancy. She is also the creator of the Neely Air TR-808 “Disturb the Peace” drum machine shoe concept: a digital tap shoe (of sorts) that allows the user to create digital beats and rhythms with movement.

Creativity 296

Creativity 296

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

PR people are considered masters of spin and creativity. Our team saw great success across the board in a record high of staff hires and new accounts onboarded this last year, and we want to keep this momentum going through the busy holiday season. . What better way to enjoy the holiday than with our own spin on a classic holiday song?

Creativity 296

Creativity Interviews Pitching Meeting 296

5W PR

NOVEMBER 20, 2024

Resiliency, creativity, and an optimistic approach to challenges that felt both inspiring and forward-thinking. The themes of creativity, adaptability, and optimism were woven throughout each discussion, reminding us that even in the face of significant global challenges, there is an incredible capacity for innovation and progress.

Conference 78

Conference Creativity Real Estate Energy 78

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. That’s a good thing, except where the drive to please leads us to say things we shouldn’t.

Agency 353

Agency Interviews Pitching Retail 353

PR for Anyone

MARCH 26, 2020

Get Creative! Do your best to get creative because this is an enormous opportunity for you to stand out. But by pitching good quality stories to the media about what's happening right now and providing value to have them remember your product, you will reap all the benefits of it afterward.

Publicity 299

Publicity Pitching YouTube Creativity 299

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing.

Communications 245

Communications Creativity Writing Product Launch 245

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. Earned media is our bread-and-butter, but social sharing is the fastest way to create a two-way conversation with potential customers and partners. How about 50%?

Banking 310

Banking Creativity B2B Conference 310

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. Additionally, if a company highlights its design and UI as a key differentiator, data visualizations offer a way to showcase their creative prowess. . Short-form content.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. The critical thinking, creativity, and judgement that PR professionals bring to their work cannot be replicated by AI. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity Web 353

5W PR

DECEMBER 27, 2024

For players, it provides an outlet for creativity, allowing them to express themselves through unique designs, levels, or mods. This creative freedom not only enhances the individual player’s experience but also enriches the overall gaming community. Moreover, UGC deepens player engagement.

Community 142

Community Video Marketing Creativity 142

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Get creative with solutions. Although 40% of award criteria are judged on the hard numbers, the other important factor to a winning case is the creativity of the strategy used in the campaign. Case study writers should be sure to accentuate any creativity or innovation used to achieve the user’s goals.

Case Study 298

Case Study Study B2B Technology 298

Remote PR Jobs

OCTOBER 29, 2024

Describe how you tackled challenges, built strong relationships, or led creative strategies. This is a unique skill that requires empathy, a creative touch, and a deep understanding of both clients and media—and one that shows your drive to get powerful stories out into the world.

Publicity 261

Publicity How To Examples Crisis Management 261

ImPRessions - Crenshaw Communications

JULY 2, 2019

Here’s what “independent “means to me in the PR or creative services world, with bias acknowledged. In an “integrated marketing” environment, the highest-margin service can dominate the client relationship or even the creative product. But maybe it should. Advice that truly serves the client.

Agency 259

Agency Creativity International Internal 259

Ronn Torossian

FEBRUARY 14, 2022

One trait expected of all marketers is creativity because marketers always have to think of brand new ways to generate leads, convert them, and keep all prospects engaged. Creativity is the best way to make consumers think of a particular company when they’re ready to make a purchase.

Marketing 195

Marketing Creativity Consumer Strategy 195

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times. But the conflict typically runs deeper. A major market research initiative. .

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

PR pros are very creative and have the skills to take something bland and make it exciting and relevant. Through our creativity we secured an exclusive in Women’s Running Magazine that sparked national TV segments. Without creative thinking, it would have never happened. . We get very crafty.

Creativity 243

Creativity Groups Retail Media Training 243

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies. It will revive contextual advertising and give rise to new data targeting tools. The post 6 Trends That Will Affect PR In 2022 appeared first on Crenshaw Communications.

Trends 385

Trends Employee Viral Advertising 385