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Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.
By transforming a single webinar into multiple pieces […] The post 11 creative ways to repurpose your webinar content to boost your marketing first appeared on Agility PR Solutions. By turning a single webinar into multiple pieces of content, you can keep your marketing fresh without constantly creating something new.
Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wouldn’t have much impact on my everyday work.
However, navigating the complex regulatory landscape while maintaining creative integrity is a delicate balancing act. Remember, a balance between compliance and creativity is essential to succeed in this dynamic landscape. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales.
Resiliency, creativity, and an optimistic approach to challenges that felt both inspiring and forward-thinking. The themes of creativity, adaptability, and optimism were woven throughout each discussion, reminding us that even in the face of significant global challenges, there is an incredible capacity for innovation and progress.
Over the last few weeks, Ive personally spoken to at least six people who have been scammed by fraudsters pretending to be from legitimate creative agenciesincluding Prohibition PR and Trio Media. This scam is damaging both businesses and worse still the poor individuals, and its clear that creative agencies are being deliberately targeted.
Over the past 18 months, nearly every industry has experienced the disruption of its workforce. Whether businesses came to a full stop or managed to stay connected remotely during those early months of lockdowns, the dust is finally settling and companies are determining the best path forward.
For players, it provides an outlet for creativity, allowing them to express themselves through unique designs, levels, or mods. This creative freedom not only enhances the individual player’s experience but also enriches the overall gaming community. Moreover, UGC deepens player engagement.
Growing on Instagram in 2025 will require more than just creativity. Sure, creativity helps you stand out, but without understanding the data behind your posts, you might be missing out on significant engagement and reach. That’s where Instagram Analytics comes in.
Ellen Roseman is a Canadian writer, specializing in personal finance and consumer issues. Roseman is also a renowned journalist who has been a strong advocate for Canadian consumer rights for the past 35 years. There is plenty of evidence of this in her current column at LowestRates.ca , as well as in her multiple published books.
As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The discussions around AI’s creative possibilities and its role in driving business growth may provide insights into the future trajectory of adtech.
When you step back and take a wider view, youll notice opportunities for creativity everywhere you look. The post Creative Campaigns to Spark Your Next Big Idea appeared first on Konnect Agency. Its not about following a formulaits about finding inspiration in the stories, values, and experiences that resonate with people.
Describe how you tackled challenges, built strong relationships, or led creative strategies. This is a unique skill that requires empathy, a creative touch, and a deep understanding of both clients and media—and one that shows your drive to get powerful stories out into the world.
If you're venturing into more creative fields like freelance fashion PR, freelance music PR, or becoming a freelance PR writer this guide will help you launch your career confidently. Plus, if you're curious about freelance public relations rates or remote work opportunities, weve got you covered.
Navigating the complex legal landscape while building a strong brand presence requires expertise, creativity, and compliance at every step. The cannabis industry is one of the fastest-growing markets in the world, but it also faces some of the most stringent regulations.
Most have been replaced by creative digital marketing companies. Breakthrough creative. The problem is, an “integrated” team means that the highest-margin service can dominate the client relationship, and even the creative product. There is no one model for a creative services or PR advisory business.
According to the Department for Culture, Media and Sport (DCMS), the UK creative sector employs almost 241,000 people and contributes £18.8bn to society and the economy. The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know. But where is the in-depth data about scaleups?
Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.
Creative thinking. 52% of CMOs think the top skill marketing leaders must possess is “creative thinking.” ( source ) 8. Nearly half of marketers surveyed are prioritizing customer retention (47%), closely followed by improving the customer experience at 43%.” ( source ) 7. Thought leadership.
Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative, collegial and energetic personality! . Creative and collaborative environment that emphasizes your personal growth. -Prepare pitch letters and assist with media outreach on behalf of clients as instructed. Summer Fridays.
Creative minds can think alike. It’s why lawyers advise agencies to copyright their proposals and trade groups urge them not to participate in spec creative presentations for free. You can copyright a tagline, a creative execution, a storyboard or a script, maybe. In fact, it happens all the time.
Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Depending on where you work, social media and community management can live on PR/communications teams or creative/marketing teams. Speaking Engagements. Multimedia Development & Visual Storytelling. Event & Experiential Marketing.
For a creative services firm – like ad, PR or marketing agencies – differentiation is key. The implication is that its team is free to offer top creative and client-centered work. At worst, it frustrates star performers and creative types who will inevitably look elsewhere for their psychological career rewards.
As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.” This, while maintaining our identity as Mod Op’s strategic business unit for public relations.
Things got hotter when the group Clean Creatives and more than 450 scientists signed a letter calling for PR and creative agencies to drop fossil-fuel companies that seek to “obfuscate or downplay our data and the risk of the climate emergency.” Edelman under pressure.
But in 2025, some small tech companies have proven that creativity, […] The post 5 PR campaigns that elevated small tech brands in 2025: Winning strategies for maximum impact first appeared on Agility PR Solutions.
But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Polls are a creative way to gauge where your audience stands on industry trends or breaking news, or common obstacles. Go beyond a resume . Your LinkedIn profile is representative of your brand.
Creative briefs. Campaigns sometimes become the foundation of marketing activity. This is fraught with drawbacks. Campaigns require a lot of setup to get to the execution. It’s heavy lifting. Review and approval. Measurement. And on and on. Campaigns are finite too. They start and end. That means the workload cycle repeats.
The agency is proactive and creative. It’s often up to the PR agency to come up with creative proactive ideas that will garner media interest – even when there’s no news to share with reporters. Your agency should be delivering measurable results for you that align with your KPIs and ROI. The firm challenges you.
Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! Creative and collaborative environment that emphasizes your personal growth. -Assist in the research, writing and development of new business proposals and presentations. Strong writing skills.
Margo Neely she is the Chief Creative Officer of Neely & Daughters a New York based start-up business consultancy. She is also the creator of the Neely Air TR-808 “Disturb the Peace” drum machine shoe concept: a digital tap shoe (of sorts) that allows the user to create digital beats and rhythms with movement.
PR people are considered masters of spin and creativity. Our team saw great success across the board in a record high of staff hires and new accounts onboarded this last year, and we want to keep this momentum going through the busy holiday season. . What better way to enjoy the holiday than with our own spin on a classic holiday song?
Unleashing Creativity The fear that AI will replace human creativity is largely unfounded. Writers and creatives often face the dreaded “blank page” syndrome. AI tools can help overcome these creative blocks by generating a range of ideas, suggesting different story angles, and even drafting initial outlines.
The travel industry has always been a dynamic and competitive sector, often requiring brands to leverage creative strategies to stand out. Yet, over the last few years, it has faced some of its toughest challenges.
Without the luxury of large marketing budgets, these brands must rely on more creative, targeted PR strategies to reach their audiences. In the food industry, standing out amidst the noise of larger competitors can be daunting for small brands.
PR agency teams, like all creative services people, love to keep our clients happy. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. That’s a good thing, except where the drive to please leads us to say things we shouldn’t.
Get Creative! Do your best to get creative because this is an enormous opportunity for you to stand out. But by pitching good quality stories to the media about what's happening right now and providing value to have them remember your product, you will reap all the benefits of it afterward.
They prioritise industry expertise first, followed by budget and creative capabilities. This trend has created tension between creative evaluation and financial considerations. A shifting dynamic is evident in the growing influence of procurement departments.
Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021.
In the fast-evolving world of digital marketing, the food and beverage industry has consistently been at the forefront, leveraging creative strategies and innovative technologies to capture the attention of consumers.
Among the world’s fastest-growing social media platforms, TikTok provides opportunities to connect with audiences in genuinely creative and authentic ways. From its early days as a funny video-sharing platform, TikTok has grown into a full-fledged, global marketing juggernaut for brands and PR practitioners.
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