ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. But the conflict typically runs deeper.

Marketing 310

Marketing Corporate Product Launch Viral 310

Stephen Waddington

JUNE 23, 2020

In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. There's no need for industry awards for at least 12 months. I've written up the winners across all categories.

Creativity 78

Creativity Industry Crisis Management Sports 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Things got hotter when the group Clean Creatives and more than 450 scientists signed a letter calling for PR and creative agencies to drop fossil-fuel companies that seek to “obfuscate or downplay our data and the risk of the climate emergency.” Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

MARCH 19, 2019

What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Prowly

FEBRUARY 18, 2025

MANAGE YOUR PR CAMPAIGNS IN ONE PLACE #10 Plan for crisis management Have a big campaign coming up? It was relatable, creative, and anchored in a universal experience. For example, Always' Like a Girl campaign netted over 90 million video views for the brand and improved their reputation along the way.

Examples 104

Examples How To Product Launch Print 104

MaccaPR

JANUARY 13, 2025

The key is to use AI to handle the repetitive tasks so your team can focus on creativity and strategy, enhancing, not replacing, your brands voice. A small mistake can snowball into a full-blown crisis if not handled properly. Have clear guidelines in place for who will respond, and how to respond, when things go wrong.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Onclusive

SEPTEMBER 20, 2023

Observing your rivals’ successes and gaps can spark creative ideas for campaigns, content, and engagement strategies. Lastly, is the enablement of more informed decisions around crisis management. This knowledge enables you to build proactive crisis management strategies.

Analysis 221

Analysis Crisis Management Tools Strategy 221

ImPRessions - Crenshaw Communications

JUNE 29, 2020

As many states contemplate reopening, smaller businesses have an opportunity to be creative. This is particularly true in the high-value sectors of healthcare and crisis management, but it can hold for nearly any kind of proactive PR. A business pause means opportunity for smaller brands.

Marketing 225

Marketing Leadership Crisis Healthcare 225

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When brands happen to get a mention in pop culture in a tangential, incidental, or even neutral manner, a creative PR pro can start a new conversation spotlighting that brand. Not only is this episode considered textbook crisis management , but it also boosted Tide’s brand exposure. PR wins from brand commandeering.

Brand 160

Brand Branding Viral Crisis Management 160

Remote PR Jobs

JANUARY 30, 2024

Analytical thinking also plays a vital role in crisis management. When faced with a reputational challenge or potential crisis, PR professionals must be able to quickly gather and analyze information to assess the situation accurately.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Melissa Agnes

MAY 14, 2015

The first audience consisted of emergency managers for the City of LA, and the second audience consists of any professional interested in learning the secret to successful crisis management in the 21st century! The secret to successful crisis management in the 21st century. Delivering my speech.

How To 185

How To Crisis Management Crisis Exercises 185

Sword and the Script

MARCH 28, 2023

Can’t automate authenticity “AI will change the workload for PR practitioners and allow them to focus their efforts towards relationship building and more strategic, engaging and creative work. That’s where our creative sparks have been honed. It’s unlikely that PR professionals will be replaced by AI in the next decade.

Software 161

Software Technology Creativity Crisis Management 161

PRSay

OCTOBER 14, 2021

Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. The variety that comes with a career in PR is one of the joys of the profession.

Meeting 148

Meeting Crisis Management Energy Resources 148

PRSay

JUNE 16, 2023

Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition. PR practitioners have valuable skills that cannot be replicated or replaced by AI, such as strategic thinking, crisis management and the ability to build relationships.

Technology 146

Technology Crisis Management Social Media Training 146

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

This is a valuable skill for any crisis manager. When a client is in a crisis, it is essential to remain the calmest person in the room. Be flexible Ray adapts to the changes that are constantly taking place and finds creative solutions to unexpected problems.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Utilize their News section to get your latest PR and communications insight. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

The Proactive Report

APRIL 15, 2023

Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively. Why PR Practitioners are Wary of AI One of the main concerns is that AI may replace human creativity and intuition, which are essential elements of successful public relations campaigns. AI will not take your job -.

Social Media 130

Social Media Measurement Tools Crisis Management 130

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. What are some of the key components of a successful crisis management strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Most of all, Schmertz pioneered “creative confrontation” with media by corporate communicators. Burson was the guiding force behind Johnson & Johnson’s historic handling of the Tylenol episode, setting the bar for crisis management for decades to come.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Deirdre Breakenridge

AUGUST 21, 2015

If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise. Think about the challenges and why you’re called to the table. Have examples (the tangibles) ready.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise. Think about the challenges and why you’re called to the table. Have examples (the tangibles) ready.

Company 150

Company Meeting Crisis Management Government 150

Cision

OCTOBER 22, 2015

Transparency is a must for crisis management. Actions speak louder than words, especially during a crisis. Then, take things a step further by outlining a specific crisis communication team. Images: Nick Kinkaid , brownpau ( Creative Commons ). Don’t let your defensive side rule how you communicate.

Crisis 120

Crisis Video Crisis Communications Crisis Management 120

Cision

JULY 31, 2015

Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. Each one is important, but the post-crisis is the one of concern at the moment. Want to learn more about crisis communications? Images: Felix E.

Crisis 120

Crisis Crisis Communications Brand Branding 120

5W PR

AUGUST 26, 2024

This approach allows influencers to bring their unique perspectives and creativity to the table, resulting in fresh and engaging campaigns. Crisis management and reputation building Influencers also play a critical role in crisis management and reputation building.

Publicity 78

Publicity Crisis Management Storytelling Product Launch 78

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

It reminds us of other brands that have, through creativity and quick decision-making, managed to turn bad publicity into good PR. It delivers as an apology to customers and franchise owners, a public expression of frustration, and a show of brand personality.

Crisis 189

Crisis Reputation Newspapers Creativity 189

Cision

NOVEMBER 10, 2015

Image: El Coleccionista de Instantes Fotografía & Video , Damian Gadal , Dale Nevin ( Creative Commons ). Consider a change maker to help effectively tell your brand story. Be open and responsive to the media, now and forever.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Critical Mention

NOVEMBER 20, 2020

In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. Some companies have even seen upwards of $18 in earned media value. Reach a Wider Audience. Based on the influencer’s stats (i.e. Trust in your Brand.

Tourism 157

Tourism YouTube Radio Social Media 157

5W PR

OCTOBER 3, 2024

Their media relations, relationship building, and crisis management expertise can be invaluable in this context.  Crisis Management In the event of negative publicity or influencer controversies, PR can help mitigate damage and maintain a positive brand image. Overly scripted or promotional content may alienate followers. 

Marketing 78

Marketing Guidelines Crisis Management Crisis 78

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. We also provide services such as social media development, content management, creating visuals, and more which keeps updating every week. We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

5W PR

AUGUST 30, 2024

Gone are the days when PR was solely about creativity and storytelling. While creativity remains crucial, today’s PR campaigns are increasingly data-driven. This integration is being driven by the need for cohesive messaging and the ability to measure the impact of campaigns across multiple channels.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Melissa Agnes

OCTOBER 23, 2014

Do not be afraid to be creative, such as offering free shipping if your business sends out products. The post How To Deal With Negative Online Reviews: 5 More Things to Consider appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Confidentiality agreements and settlements.

How To 100

How To Crisis Management Policies Engineering 100

5W PR

JANUARY 8, 2019

Marketing Myth #2 : Creativity goes down the drain when working with a brand. Things like this can feel like a damper to creativity, but this doesn’t have to be the case. Creativity is the driver of brand marketing and brands that embrace the out-of-box thinking of their marketing teams are more likely to get ahead.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 158

Communications Radio Sports Social Media 158

Flack's Revenge

APRIL 24, 2018

Many tech CEO’s and analytic thinkers tend to creatively engage culture in a manner opposite of the public who engage their tech. Miles Rose: I’ve seen PR from $3,000 a month to in excess of $10,000 and literally millions for crisis management. The culture of cool is a language that we do not all have and that is ok.

Agency 159

Agency Strategy Crisis Management Pitching 159

Cision

JUNE 8, 2015

If we weren’t discussing social media, these would all be reasonable actions for crisis management. I’ll close with an insight from football Paul “Bear” Bryant” the legendary head coach of the University of Alabama football team, who said: “In a crisis, don’t hide behind anything or anybody.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Stephen Waddington

FEBRUARY 12, 2021

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

Crisis Management 88

Crisis Management Print Ethics Local 88

Critical Mention

JULY 13, 2021

Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions. But in the end, everybody at Critical Mention felt it was worth the work to provide our clients with the best product possible,” said Chief Technology Officer Vishal Padhye.

Instagram 156

Instagram Industry Media Analytics 156