Cision

DECEMBER 14, 2015

you can expect only a small fraction of your potential audience will ever receive your communication, much less act upon it. In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Onclusive

AUGUST 9, 2021

Crisis Communications. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

AUGUST 31, 2021

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer.

Crisis 167

Crisis Crisis Communications Nonprofit Social Media 167

Cision

JUNE 27, 2015

Once you take control of a crisis and find operations returning back to normal, you may feel tempted to sit back and celebrate your plan’s success. A post-crisis plan is just as essential as a pre- or mid-crisis plan. Don’t keep accomplishments locked up behind the scenes after a crisis hits. Review metrics.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. Want even more crisis communication advice?

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

OCTOBER 22, 2015

Only 40 percent of brands have a go-to plan for when crisis strikes. Michael Fineman, president of Fineman PR makes crisis communication easy by providing clients with a mid-crisis checklist. As stated in “How to Plan and Manage Crisis Communication in a Social World,” “The simpler the message is, the better.”

Crisis 120

Crisis Video Crisis Communications Crisis Management 120

Shift Communications

DECEMBER 20, 2016

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. The crisis communications equivalent of denying fuel for the fire.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

5W PR

JANUARY 26, 2025

This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks. Agencies can integrate AI writing assistants into their content workflows, using them to create initial drafts that creative teams then refine and perfect.

Publicity 78

Publicity System Crisis Management Analysis 78

Cision

NOVEMBER 19, 2015

Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Struggling to build out your crisis communication plan?

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Most companies stop talking after the crisis,” Frizzell says. You need to invest and over-communicate.”. And over-communicate they did. Crisis preparation starts long before an incident. That’s wrong.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Shift Communications

OCTOBER 29, 2014

‘Crisis’ can be defined as an unstable or crucial time in which a decisive change is impending, especially one with the distinct possibility of a highly undesirable outcome. But the only way to practice crisis communications is to imagine worst-case scenarios (break the system) and practice – thus institutionalizing the chaos.

Crisis Communications 125

Crisis Communications Engineering Crisis System 125

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. What causes a crisis to go viral?

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

JANUARY 21, 2025

Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives. Provide clear campaign objectives and requirements, but allow creative freedom in execution. Most importantly, verify that the influencer’s niche expertise and brand values align naturally with your own.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

OCTOBER 2, 2024

PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. Effective communication with target audiences is crucial in a competitive landscape. This results in more creative and effective material that achieves desired outcomes.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

Onclusive

MARCH 8, 2018

Taking the crisis out of crisis communications. However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building.

Case Study 170

Case Study Engineering Measurement Big Data 170

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

MaccaPR

JANUARY 13, 2025

Changes within the public relations landscape dont only affect us as PR professionals, but were also responsible for guiding our clients through the ever-evolving world of Marketing, PR and Communications. A small mistake can snowball into a full-blown crisis if not handled properly. AI (And the need for human authenticity!)

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Onclusive

NOVEMBER 8, 2023

Crisis Communications There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

Shift Communications

JULY 28, 2017

s best efforts, the Shark Week crisis issue is really hammer(head )ing his donut business. quickly realizes that in order to take a bite out of the crisis, he has to swallow his pride and take ownership of the issue. And this time, he’s putting all of his force behind it by taking ownership of the crisis himself. Despite G.W.’s

Case Study 92

Case Study Crisis Study Strategy 92

PRSay

JANUARY 14, 2022

Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Bad things are possible.

Communications 167

Communications Trends Nonprofit Radio 167

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. They are gifted contributors to our marketing and PR teams.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. What are some of the key components of a successful crisis management strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. What are some of the key components of a successful strategic communication strategy? We also host our annual National ¡Bravo! Award submission opens mid-June with new categories!

Automotive 245

Automotive Resources Consumer Course 245

PRSay

FEBRUARY 1, 2022

And while the Anvil programs have a proud, long history of shining a light on our industry’s most effective and creative efforts, PRSA and its Honors & Awards Committee are not resting on their laurels. We also removed some categories that were clearly out of date.

Crisis Communications 158

Crisis Communications Crisis Creativity Data 158

5W PR

APRIL 2, 2020

We’ve compiled some considerations for maintaining sales during the crisis. Now is not only the time to be transparent, but also creative while interacting with customers. While there are bound to be some financial losses, acting now may make all the difference in your company’s ability to endure. Evaluate Current Sales Pipeline.

Crisis 97

Crisis Employee Financial Consumer 97

PR Matters

APRIL 21, 2016

A crisis is, by default, a reputation issue. Because of this, PR is best placed to be in charge of crisis communications and its management , including policies and protocols [ Tweet Quote ]. It means applying effort and creativity that is consistent and ongoing.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Shift Communications

SEPTEMBER 26, 2014

Get creative and get involved! The post Fix (or Establish) Your Brand Reputation appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Crisis Communications Learning Public Relations Uncategorized brand reputation customer service public relations reputation management social media'

Reputation 137

Reputation Brand Branding Customer Service 137

Cision

JUNE 30, 2016

Technology has also changed the pace of our crisis communications. because at the heart of PR and communications, it’s still about crafting the right message and delivering it in a creative, compelling and appropriate way. We just have to be creative, persistent and have a thick skin.

Technology 149

Technology Nonprofit Journalism Creativity 149

Cision

SEPTEMBER 9, 2015

In the middle of a crisis? Click here to manage crisis communication in a social world! Images: herlitz_pbs , Ken Teegardin ( Creative Commons ). Messaging, calls to action, and even how your brand responds to others are all things your company will be judged on. You don’t want to skimp on your efforts here.

Social Media 120

Social Media Media Crisis Communications Crisis 120

Shift Communications

MAY 22, 2017

For companies without an effective data science practice, crisis communications will be an ongoing trial. A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest. Christopher S.

Publicity 166

Publicity Analytics Data Advertising 166

Sword and the Script

JANUARY 6, 2015

He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. It is indeed a tragic story, yet hardly approaches the “worst” PR crisis case study classics like Exxon or Tylenol. PR crisis communications PR crisis'

Case Study 60

Case Study Crisis Study Crisis Communications 60

The Hoffman Agency

APRIL 16, 2025

The Onslaught of Constant Crises The modern business landscape is characterized by perpetual crisis. Whether it’s regional conflicts erupting, sophisticated cyberattacks targeting infrastructure, the lingering effects of global pandemics, or the ripple effects of economic sanctions, the next crisis feels perpetually imminent.

Reputation 36

Reputation Ethics Policies Government 36

5W PR

SEPTEMBER 9, 2021

As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. asked Adfreak, a column for Adweek , of Rebecca Swift, director of creative planning at iStock by Getty Images.

Creativity 60

Creativity Publicity YouTube Insurance 60

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. Creativity matters . There are more ways than ever to be creative in PR. There’s never a dull moment . via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Simple, but essential questions to help prevent the need for crisis communications.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99