Shift Communications

SEPTEMBER 13, 2016

PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. Get creative on accommodating them without veering off-course. Client relations are not customer service. cta] The post PR Service or Customer Service?

Customer Service 60

Customer Service Course Internal International 60

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising.

Reputation 137

Reputation Branding Brand Customer Service 137

5W PR

MARCH 7, 2025

Chatbots and AI-Driven Customer Service Modern fitness brands use AI-powered chatbots to provide 24/7 customer support while gathering valuable marketing insights. Orange Theory Fitness uses AI to analyze engagement patterns across different time zones and demographics, allowing them to schedule posts for maximum impact.

Marketing 78

Marketing System Data Analytics 78

Onclusive

AUGUST 9, 2021

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging. In the meantime, digital speaking events have exploded. Event & Experiential Marketing.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

DECEMBER 20, 2021

For customers who prefer a turnkey solution, Onclusive Pro is very simple and easy to implement in virtually no time. We also provide the highest-caliber whiteglove customer service in the industry to help you get up and running as quickly as possible. Customer support can be a game-changer. Enterprise (> 1000 emp.).

Technology 195

Technology Comparison How To Software 195

Cision

NOVEMBER 2, 2015

You need to adapt your customer service strategy for social media. Today, it’s easier than ever for customers to share their experiences with your brand – and if their experience is bad, it’s also easier for the rest of your audience to see and take note. Be polite and courteous, but don’t be too cold. Listen to feedback.

Customer Service 120

Customer Service Social Media Creativity Reputation 120

Cision

MAY 26, 2016

Figure out what it’s about (marketing, sales, customer service, elephants?). David Greenspan is the Creative Director at TM34 Marketing , a full service digital marketing agency. The point here is to: Figure out what your content looks like (is it written, visual, video, interactive, audio?).

Analytics 200

Analytics Energy Google Customer Service 200

Cision

OCTOBER 10, 2015

Respond quickly to questions and concerns to highlight your brand’s top-notch customer service and keep current customers from looking at other pastures. Images: Simon Law , Tim Green ( Creative Commons ). Make alerts to track whether or not certain issues repeat over time to avoid a full-blown social media crisis.

Social Media 120

Social Media Branding Brand Customer Service 120

Waxing UnLyrical

APRIL 10, 2012

I even emailed customer service and was told my order would arrive on time. Have extra staff on hand or on call, especially customer service representatives (and I mean trained customer service staff, not just your neighbor down the street). I was frustrated and concerned. Loves them. Thanks Rachael!”.

Small Business 108

Small Business Customer Service Facebook Retail 108

Cision

OCTOBER 7, 2015

For example, let’s say your award was for customer service. Maybe as a result of getting that customer service award, you decide to offer 25 percent off to anyone who congratulates you on the award. Images: Tom Waterhouse , Chung Ho Leung , Matt Callow ( Creative Commons ). That’s of value to readers.

Pitching 120

Pitching Customer Service Print Writing 120

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Onclusive

JANUARY 10, 2018

Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on. I want marketers to think more creatively and broadly about what to measure. There are so many other thing that can tie content and PR to ROI beyond sales.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Images: Ognjen Odobasic , Pat Pilon ( Creative Commons ).

Consumer 120

Consumer Video Customer Service Twitter 120

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. The company says the “award speaks to Meltwater’s creativity, flexibility, and continued focus on personal and professional development during these challenging times.”

Instagram 160

Instagram Technology Resources Employee 160

Critical Mention

FEBRUARY 22, 2019

In particular, all-in-one media monitoring platforms cut down time of sifting through millions of data sources, so marketers can spend more time applying what they learned from the data, allowing for the rise of more focused creative strategies instead of crunching numbers. Customer service and Chatbots (15%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Shift Communications

MAY 22, 2017

A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest. As a simple example, predictive analytics tell businesses what they need, when, and where. Public relations will be impacted by data science in several ways.

Publicity 166

Publicity Analytics Data Advertising 166

Cision

OCTOBER 2, 2015

Service is the new social. Exemplary customer service will never go out of style. What makes amazing customer service? Leverage social media channels to pay attention to what’s being said about your business, then meet your customers’ needs and address their concerns. Listening skills!

Facebook 120

Facebook Customer Service Social Media Meeting 120

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers. KFC went through a highly publicized, somewhat bizarre crisis in the U.K.

Crisis 186

Crisis How To Branding Brand 186

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Jeff Bullas highlights how the real estate services company Movoto looked outside of their industry — at Upworthy — for ideas to revamp their content marketing strategy.

Social Media 120

Social Media Real Estate Media How To 120

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

PRSay

MARCH 26, 2021

Internalizing messages that we have to do more and make more leads to burnout and hurts our creativity. Public relations and communications is one piece of DE&I that should be working alongside research and development teams, human resource teams and customer service teams to improve experiences and messages.

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Cision

FEBRUARY 11, 2016

By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. If your social team is only made up of one or a few people, then you’re missing an opportunity to expand on your team’s creativity.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

DECEMBER 1, 2015

Social media is just another communications channel, like your customer service phone number and email, so get on top of responding. Images: Judith Doyle , Paul Downey , Mixy Lorenzo , Erich Ferdinand ( Creative Commons ). Are you even seeing the notifications if someone sends a message to your brand?

Social Media 120

Social Media Strategy Media Customer Service 120

Cision

SEPTEMBER 29, 2015

Now, in addition to using your customer service number and email (and chat, if you use it) customers can now message you directly on Facebook. It makes sense: when customers or potential customers are already on your Facebook page, it’s easy for them to reach out with questions about products, your store hours or other topics.

Social Media 120

Social Media Media Facebook Customer Service 120

Landis PR

SEPTEMBER 20, 2021

You can have the most creative campaign in the history of PR, but unless you’re going to measure its effectiveness, why are you doing all this work in the first place? Make sure you create a reporting vehicle for gathering that information – it can be as simple as a customer service “how did you hear about us?” What, you say?

Measurement 105

Measurement Customer Service Survey Creativity 105

Cision

SEPTEMBER 10, 2015

David Beebe, vice president, Global Creative + Content Marketing at Marriott International, took the stage next to talk about how Marriott is going “all in” as a media company. John launched into an interesting and intellectual, though still hilarious, discussion of creativity. Marriott’s Background Story. Barenaked Ladies Concert.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Cision

DECEMBER 2, 2015

Quality customer service is appreciated and talked about on social media. Images: -Salvaje- , Gayle Nicholson , David Spinks ( Creative Commons ). Many brands are hesitant to let employees speak up on social media, but restricting these organic brand advocates closes the door to many opportunities.

Branding 120

Branding Brand Employee Social Media 120

Sword and the Script

JULY 30, 2019

Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Marketing technology (martech) is not marketing. Enterprise search is not knowledge management. A press release is not public relations. A spreadsheet is not accounting. An oven is not cooking.

Marketing 107

Marketing Comparison Enterprise Technology 107

Cision

APRIL 28, 2015

They would still have to pay their bills, deal with customer service, and hope their WiFi worked. Images: Bart Everson , Caelie_Frampton ( Creative Commons ). The public mostly ignored the story. It was an internal argument taking place in public. It didn’t affect the public any. What this means for you.

Employee 120

Employee Print Customer Service Local 120

Waxing UnLyrical

MARCH 19, 2013

In Justin Goldsborough’s great recent piece on social media-fueled customer service, originally titled “ Technology has changed, Customers’ expectations haven’t ,” he points out that. “a In her spare time, she volunteers with the Archdiocese of San Francisco Young Adult Council + Taskforce, and watches too much TV.

Community 102

Community Communications Case Study Customer Service 102

Onclusive

NOVEMBER 8, 2023

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

DECEMBER 14, 2015

In non-crisis times, this is simply social care (customer service). Amazon does this quite effectively, by referring Twitter inquiries to their customer service numbers in order to conserve resources. Images: r2hox , bfishadow ( Creative Commons ). Although this may seem somewhat impersonal, scalability is key.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Communications Conversations

NOVEMBER 8, 2018

Case in point: Brands like Microsoft that use Reddit as a customer service channel. So, as a brand, you need to get creative. They’re not marketing xbox, they’re simply answering questions and addressing concerns about the xbox on Reddit. Like using AMAs.

Social Media 121

Social Media Reddit Pinterest Communications 121

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement.

Media 120

Media Social Media Community Measurement 120

Cision

AUGUST 2, 2016

You need to take action and be creative in how you distribute and promote that content to ensure you get eyes on it. Your sales and customer service teams, as well as other key members of your organization, should be involved in your content distribution process.

International 120

International Internal Customer Service Pitching 120

Sword and the Script

FEBRUARY 17, 2015

Good Customer Service is Good Marketing. ————————————————– Where to Go for Creative Customer Content Ideas. Keep in mind these questions are for existing customers: What are the most commonly asked questions?

B2B 60

B2B Leadership Customer Service Content Marketing 60

Shift Communications

MAY 25, 2017

One cluster might be customer service issues. Machine learning could automate a substantial portion of this drudgery, freeing up staff to be more creative or spend their time obtaining new coverage, rather than reporting on past hits. We couldn’t, we’d run out of lifetime. Another cluster might be competitors.

Publicity 130

Publicity Instagram Customer Service Software 130