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KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers. KFC went through a highly publicized, somewhat bizarre crisis in the U.K.
Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference.
However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new productlaunches. Offer exceptional and empathetic customerservice. Share customer stories and testimonials to build trust.
This could be a new productlaunch, an exciting partnership, or a significant milestone for your company. Combining AI and Human Expertise for PR It’s important to remember that ChatGPT is a tool to enhance human creativity, not replace it entirely. The post Using AI For Press Releases appeared first on eReleases.
Event planning: PR practitioners may plan events such as productlaunches, conferences, or charity events to get media attention and generate positive publicity. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.
Ask sales for the top questions they receive, and turn customer concerns into a blog post. Or, create how-to videos to share with the customerservice or success team to improve customer satisfaction. Live streaming events, Q&As or productlaunch. Remember to share your content outside of marketing.
Marketing can’t function without IT, customerservice issues are broadcast in social media and internal memos about productlaunches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 Creativity? Affects Communication & Demand Generation Strategies.
The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other. Customerservice team. In past hackathons, we’ve seen milestones like the following: Product announcements / launch. What if we could spend less time planning , and more time doing ?
Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customerservice etc. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. There are people who are already familiar with your brand or product and have a large following of their own.
It comes down to productlaunches. It comes down to every customerservice interaction. There are these big cultural risks, obviously, but is there anything specific that you’re looking out for, or is it just, “We have to be aware of everything because we’re such a big company,” basically?
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