Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Creativity 100

Creativity B2B Examples Marketing 100

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Data and research. PR people should never let good data go to waste. There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Data visualizations. Just because you don’t have a full report doesn’t mean the data is useless.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Agility PR Solutions

MAY 28, 2024

While marketing agencies have a complex set of challenges, not the least of which is driving new business, those that in-house departments face are different but no less challenging.

Resources 110

Resources Creativity Data Trends 110

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.” This, while maintaining our identity as Mod Op’s strategic business unit for public relations.

Agency 353

Agency Communications Marketing Leadership 353

Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Are you naturally cautious and require a deeper understanding of data prior to making a decision? Creative Guest Post PR 2.0

Creativity 150

Creativity Healthcare Fashion Travel 150

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. Granted, the data integration capabilities of a digital transformation tool may not be at the top of most executives’ reading lists. Use data and assets — or create your own.

Retail 368

Retail Media B2B Pitching 368

Agility PR Solutions

APRIL 28, 2024

The intersection between private equity (PE) firms and creative agencies presents a study in contrasts. The burgeoning trend of PE investments in this sector sheds light on the strategic allure these creative entities hold for investors keen on unlocking value through digital transformation and data-driven strategies.

Creativity 114

Creativity Content Marketing Marketing Study 114

Agility PR Solutions

JULY 9, 2024

With all the post-pandemic focus on personalized targeting, embracing the customer journey, collecting data and then panning for useful insights, and more recently, incorporating AI, marketers and communicators may have pushed their focus on creative output into the backseat.

Creativity 105

Creativity Marketing Data Industry 105

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. The data was the perfect companion to the launch story! The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. You should see the ROI on this immediately.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The bits of code have long been used to track web visits and collect data to drive ad targeting. It will revive contextual advertising and give rise to new data targeting tools. Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies.

Trends 385

Trends Employee Viral Advertising 385

Agility PR Solutions

JUNE 20, 2024

And this includes Fortune 500 companies, as new research from hiring platform Phenom reveals that the majority of these organizations are failing […] The post Talent marketing: Most Fortune 500 companies are failing to match candidates with the right work using data and context—how creative content helps appeared first on Agility PR Solutions. (..)

Creativity 100

Creativity Data Company Marketing 100

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Brands get creative on social channels. Data pulls go along way. Data pulls are a great way to get a quick hit, especially if the data reveals something new and relevant to targeted press. . We have press releases, media alerts, bylines and prepared commentary lined up from all of the data, for the next three months. .

Social Media 322

Social Media Data Report Leadership 322

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. But it can be advantageous to loop in the PR team before data parameters and goals are set. But it can be advantageous to loop in the PR team before data parameters and goals are set. A major market research initiative.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Things got hotter when the group Clean Creatives and more than 450 scientists signed a letter calling for PR and creative agencies to drop fossil-fuel companies that seek to “obfuscate or downplay our data and the risk of the climate emergency.” Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing.

Communications 245

Communications Creativity Writing Product Launch 245

Agility PR Solutions

JULY 24, 2024

A tactic that relies on surprise, creativity, and bold moves to make a splash. But what if you could make these stunts even more effective and […] The post How to use customer data to personalize guerrilla marketing appeared first on Agility PR Solutions. That’s because they’re all forms of guerrilla marketing.

Data 105

Data How To Marketing Creativity 105

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. From all of this information, the data exhaust is being described in terms of exabytes and zetabytes. According to this study , we’re producing the data equivalent of 530,000,000 millions of songs every day.

Data 0

Data Tools Technology Banking 0

Deirdre Breakenridge

NOVEMBER 13, 2017

Storytelling will become more creative. More specifically, companies will need to craft more creative stories in order for them to get any attention at all. More specifically, companies will need to craft more creative stories in order for them to get any attention at all. In 2018, we will see the rise of more storytelling.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. It’s useful for analyzing data, like consumer behavior, demographic trends, or media consumption patterns, all of which can support PR program research and key audience targeting.

Tools 353

Tools Trends Creativity Web 353

5W PR

DECEMBER 31, 2024

However, navigating the complex regulatory landscape while maintaining creative integrity is a delicate balancing act. Remember, a balance between compliance and creativity is essential to succeed in this dynamic landscape. This data can help brands refine their strategy and optimize their content for better results.

Creativity 78

Creativity Social Media Strategy Branding 78

Onclusive

JANUARY 16, 2019

Data science and digital media are transforming the way companies tell stories and how they measure success. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

Conference 225

Conference Storytelling Data Measurement 225

Agility PR Solutions

OCTOBER 28, 2024

Among the world’s fastest-growing social media platforms, TikTok provides opportunities to connect with audiences in genuinely creative and authentic ways.

Viral 105

Viral Video Data Marketing 105

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

By using organic social media to build relationships with a given audience, you gain data insights about them. The beauty of social platforms is that they create lookalike audiences according to the data that closely matches a preferred audience segment. All promotion isn’t equal.

Social Media 344

Social Media Media B2B Leadership 344

Agility PR Solutions

OCTOBER 27, 2024

Growing on Instagram in 2025 will require more than just creativity. Sure, creativity helps you stand out, but without understanding the data behind your posts, you might be missing out on significant engagement and reach. That’s where Instagram Analytics comes in.

Analytics 176

Analytics Instagram Social Media Trends 176

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Does it excel in enterprise data security for the private sector or are government contracts the goal? Use research and data to cut through the noise.

Enterprise 261

Enterprise Privacy Government Software 261

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) This includes: Preliminary data checks to support your concept. Be Prepared to Pivot If initial data doesn’t support your idea, be ready to pivot. Get ready to take notes! Takeaway 4.

Creativity 90

Creativity How To Automotive LinkedIn 90

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. For example, content campaigns will be informed by customer data and therefore must focus on topics that truly resonate with specific segments, based on where and how they consume it.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

JUNE 22, 2020

A platform like Facebook, for example, may not be a fit for a business audience, but that can only be determined through demographic data. While data alone will not provide all the answers, asking the right questions to collect the data will. Producing the right content. How can B2B brands take full advantage of social media?

B2B 276

B2B Social Media Branding Brand 276

ImPRessions - Crenshaw Communications

JULY 20, 2020

Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR. Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. Weshould get creative with tactics. Think outside the B2B box.

How To 241

How To Advertising Advertising Data 241

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. MMM leverages aggregate data.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

OCTOBER 23, 2019

Intuitively we all know that PR works, but until now the industry has lacked a reliable compass and the data to prove its effectiveness and justify the investment. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Creative and design abilities. Exceptional writing skills.

Marketing 46

Marketing Case Study Software Analytics 46

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Especially in the B2B tech world, where software and data solutions are festooned with esoteric, highly technical jargon, the PR writer must translate abstract concepts and algorithmic technology into easy-to-understand language. Get creative with solutions. Judges read hundreds of entries, so the narrative must keep them engaged.

Case Study 298

Case Study Study B2B Technology 298

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity. At first in survival mode, they were just salvaging what they could of their event marketing programs.

Conference 299

Conference B2B Meeting Fashion 299