Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. To determine the right creative angle, ask yourself—why would my audiences care about this topic? Don’t leave the evaluation until the end of a PR campaign.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

5W PR

FEBRUARY 6, 2025

Proving PR’s Business Impact Analytics have transformed how PR demonstrates value to leadership. These technologies will continue evolving, but the core principle remains: data-driven PR delivers better results. The shift to data-driven PR represents both an opportunity and imperative.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Cision

MAY 9, 2016

Today’s communication professionals need to be just as knowledgeable about data collection and measurement as they are about creativity and building relationships. Take online classes, find a mentor or read thought leadership on the subjects that challenge you. You should, however, invest in some self-education.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Onclusive

MARCH 17, 2021

Similarly, using data-driven methods for campaigns is not an issue but it’s only one of many PR/Communications tactics among many. It is seemingly hard as each PR/Communications organization is at different levels of maturity (see my earlier blog on Maturity Model for Data-Driven PR/Communication ).

Data 195

Data Communications Reputation Data-Driven PR 195

Prowly

MARCH 4, 2025

3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Data-driven PR is the practice of using analytics, audience insights, previous campaign statistics, and other performance metrics to inform decisions that impact messaging, branding, and story angles.

Trends 104

Trends Reddit Pitching Data 104

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.

Employee 60

Employee Data-Driven PR Communications Software 60