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Data-Driven PR Campaign Planning: Part 1

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. To determine the right creative angle, ask yourself—why would my audiences care about this topic? Who are the most impactful ones based on past data? What’s in it for them?

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Data-Driven PR: How Analytics Are Shaping Modern Campaigns

5W PR

Public relations has shifted dramatically from gut instinct to data-backed decision making. PR professionals now track, measure, and analyze campaign performance with precision that would have seemed impossible just a decade ago. The most successful teams combine powerful analytics with strategic thinking and creative execution.

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Adapting to a Data-Driven PR World

Cision

When you first began a career in public relations and communication, did you do so to steer clear of science and math? Today’s communication professionals need to be just as knowledgeable about data collection and measurement as they are about creativity and building relationships. Images via Pixabay: 1 , 2 , 3 , 4.

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Embracing the Data-Driven PR Future (And Math)

Shift Communications

Some public relations professionals have said they entered the field to avoid complex math. As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity.

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Share your data for a better PR program

Shift Communications

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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IBM Vision: The Future of AI and Public Relations

Shift Communications

We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. A significant portion of everyday work in public relations is dealing with unstructured text, such as: Client emails. @Uber has no cars.

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