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If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Where will you find these insights?
These technologies will continue evolving, but the core principle remains: data-drivenPR delivers better results. The most successful teams combine powerful analytics with strategic thinking and creative execution. The shift to data-drivenPR represents both an opportunity and imperative.
You need to do more than find data; you need to find the right data. And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology. That’s what data and analytics allow you to do. Luckily, there is technology and tools that can do it for you.
As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.
If you’re working with a data-drivenPR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Account Manager, Marketing Technology. Data-DrivenPR Learning Marketing Metrics Review Think With Google' Here at SHIFT we’re big fans of Think With Google. Chel Wolverton.
Artificial intelligence will make public relations more creative, more enjoyable, and more impactful than ever – but we have to overcome our fears of the machines and embrace them as our companions on the journey to the future. Vice President, Marketing Technology. Christopher S.
In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. This integration is being driven by the need for cohesive messaging and the ability to measure the impact of campaigns across multiple channels.
In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Data-drivenPR does not equate with programmatic thinking. But creative thinking is the fuel.
SHIFT Communications, the premiere data-drivenPR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. Vice President, Marketing Technology.
We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. Then we cut the treemaps into individual squares and gave them to our Creative Services team. Vice President, Marketing Technology. ” Christopher S.
Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Instead, it should only be used to supplement.
The good news for comms pros: It will be a blend of both technology and human insight. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? While some in the profession loathe to hear it, it’s not far-fetched.
years working on the technologyPR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. It means it’s time to get creative. Data-DrivenPR Marketing Public Relations Training marketing skills new pr skills pr skills public relations skills'
Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Data-drivenPRData-drivenPR uses analytics to guide PR strategies.
One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional. Genuine Curiosity.
Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. It’s really all about benefits for the team’s productivity and removing those admin tasks that might get in the way of creative thinking. What AI technology did you use for this study?
Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. With our goal clearly defined and our audience and channel strategy in place, the next step is creatives and messaging. to key customer segments likely influenced by the negative media attention. Email Marketing.
By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Find a creative director who can act as a mentor. Visuals : Traditionally, communicators have been trained in writing.
Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out.
Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.
It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Predicting the future is difficult, expensive work. Instead, most marketers look back at their analytics at the end of the week, month, or quarter.
Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year.
Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile.
What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-drivenPR agency like SHIFT do with it? Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. Stay tuned!
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