wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Yeah, definitely. Source: Marpipe.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Yeah, definitely. Source: Marpipe.

Creativity 52

Creativity How To Engineering Advertising 52

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 75

Creativity Study Survey Advertising 75

PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

Creativity 54

Creativity Software Exercises Video 54

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. We can definitely generate XX earned media placements. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. Never ask an executive if they have anything for us to pitch.

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Agency Interviews Pitching Retail 353

The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”.

Creativity 41

Creativity Energy Ethics Course 41

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

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SEO Analysis Meeting Travel 333

PR in High Definition

JUNE 21, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Creativity 48

Creativity Tools Engineering Groups 48

PR in High Definition

JUNE 21, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Creativity 48

Creativity Tools Engineering Groups 48

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Communicating in a global crisis.

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Reputation Creativity Crisis Employee 133

PR in High Definition

JUNE 22, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Creativity 48

Creativity Tools Engineering Groups 48

Agility PR Solutions

MARCH 9, 2020

There are new marketing tools and more creative features being released on the regular—so much so, that it’s definitely possible to have missed out on some of them (especially if you’re not a hyper-connected Gen Z-er, a Silicon Valley techie, or an Instagram employee). Instagram as a social media platform is an ever-evolving space.

Instagram 133

Instagram Employee Creativity Social Media 133

PR in High Definition

AUGUST 29, 2014

The post Hyperlapse – A new digital creative toy for PRs appeared first on Firefly Communications. In case you’ve been on holiday or not spotted the news, Instagram has just launched a new standalone app called Hyperlapse. The app, which […].

Creativity 105

Creativity Instagram Tools Blogging 105

prTini

OCTOBER 10, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, educate and inspire your creativity. The Source of Creativity. 5 Ways to Keep Your Team’s Creativity Flowing. 10 Quotes on What Inspires Creativity, and What Most Definitely Does Not. 12 Ways to Instantly Boost Your Creativity.

Creativity 43

Creativity Case Study Education Instagram 43

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity. Back to basics.

Creativity 48

Creativity Software Exercises Video 48

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. If video hasn’t been a staple in your marketing in 2021, 2022 is definitely the time to incorporate it. Evergreen content that will be relevant for months to come. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

PRSay

AUGUST 16, 2024

And more time is being put into that creativeness — that the technology can’t do. To me, Global Alliance is the definition of diversity because we have every race, religion, color and background. Nobody can beat a practitioner’s experience and level of skill set. What significant global trends in PR/comms are you observing?

Trends 154

Trends Communications Ethics Corporate 154

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Media relations deals with the news environment, which is by definition unpredictable. With this, my mind is fresh everyday to think creatively for clients. Explain what is required . Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

Communications Conversations

NOVEMBER 10, 2020

It’s definitely not a prerequisite to success. All I’m saying is if I were a hiring manager and I was looking for social media talent, an individual’s social media activity would definitely play into my decision. 4: Yes, you can set strategy, but creative ideas will come from those who are immersed.

Social Media 172

Social Media Media LinkedIn Instagram 172

Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. We had two group leaders who were able to come on site and help out with the creative execution of the event. This was definitely the place to be when the sun went down!

Creativity 56

Creativity Marketing Social Media Course 56

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. .

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. Instagram Reels .

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B2B Social Media Media Twitter 405

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. I felt Todd Taylor’s (UNC professor – definitely follow him!)

Creativity 40

Creativity Social Media Education Conference 40

Doctor Spin

OCTOBER 25, 2024

Create spaces for creativity, celebrate risk-taking, and encourage your team to think outside the box—make innovation part of the company’s DNA. Creativity and Innovation Management. link] There is a need for a unified definition of digital transformation to provide conceptual rigor and guide both researchers and practitioners.

Leadership 52

Leadership eBook Technology Analytics 52

Doctor Spin

OCTOBER 25, 2024

Creativity and Innovation Management. link] There is a need for a unified definition of digital transformation to provide conceptual rigor and guide both researchers and practitioners. Developing a unified definition of digital transformation. Creativity and Innovation Management. Creativity and Innovation Management.

Financial 52

Financial eBook Journalism Big Data 52

Prohibition

NOVEMBER 20, 2023

This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

PRSay

OCTOBER 6, 2021

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Make your own path, and stay human.”.

Agency 165

Agency Creativity Branding Brand 165

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Go for it in brainstorms – Creative sessions can be challenging. Brainstorms are by definition collaborative, so a resolution to participate is a good one. . Before you hit send, reread that note two or three times with an eye toward information gaps or obvious questions that are not answered.

Writing 310

Writing LinkedIn Social Media SEO 310

Maxim Behar

APRIL 17, 2024

The Bell Pottinger affair is certainly going to be a lesson for all, bringing our industry even further down the road of total transparency — a point that goes back to my plain and simple definition of PR as telling the truth so people can understand it. Things have changed. The book is available on Amazon.com and BeharBooks.com.

Crisis 64

Crisis Ethics Financial Conference 64

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. From goal setting to audiences to supporting with content creation, Accelerate claims to support with it all – definitely one to explore in Q4.

LinkedIn 62

LinkedIn Social Media Media B2B 62

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. Mike Falkow is the Creative Director of Meritus Media Inc. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture. For more Digital PR Tips subscribe to our newsletter. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Karen Freberg

MARCH 12, 2021

My name has definitely had a tough year in pop culture!). I saw these videos and I am so inspired by my students and their creativity! Definitely was having some #ProudProf Moments here! Here’s the commercial. Of course, I was amused and I “felt seen!”

Video 122

Video Exercises Twitter Creativity 122

Prohibition

MAY 14, 2024

The ‘image expansion’ tool that is already available for Meta ads has had an update, now allowing Advantage+ creative to expand static posts in reels, making your content fit each format. From an image creation perspective, Advantage+ can now create image variations based on your own uploaded ad creative.

Advertising 62

Advertising Advertising Social Media B2C 62

PRSay

NOVEMBER 8, 2023

When I look for a mentor, or if someone’s looking for a mentor, it’s definitely a person who is transparent. Bring your creativity to the table. In-house [PR] always seems the place to be but, at agencies, you get to spread that creativity, utilize your skills [and pull] together awesome client campaigns. What do you think?”

Creativity 78

Creativity Writing Agency Pitching 78

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

AUGUST 31, 2021

The sense of greater appreciation is definitely a thing. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. The company definitely automates it’s marketing attribution. Businesses need these professionals more than ever in uncertain times.

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Survey Marketing Groups Measurement 132