ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. Instagram Reels .

B2B 405

B2B Social Media Media Twitter 405

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Media relations deals with the news environment, which is by definition unpredictable. With this, my mind is fresh everyday to think creatively for clients. Explain what is required . Never make coverage guarantees.

Publicity 334

Publicity How To Product Launch Agency 334

PR in High Definition

SEPTEMBER 22, 2020

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Explore ways to be creative and innovate. The post It’s not OK to hibernate your mind – bringing back creativity for Autumn appeared first on Firefly.

Creativity 116

Creativity Employee Newspapers Crisis 116

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. If video hasn’t been a staple in your marketing in 2021, 2022 is definitely the time to incorporate it. Evergreen content that will be relevant for months to come. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. .

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Go for it in brainstorms – Creative sessions can be challenging. Brainstorms are by definition collaborative, so a resolution to participate is a good one. . Before you hit send, reread that note two or three times with an eye toward information gaps or obvious questions that are not answered.

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. For someone with a small business, it’s a definite asset for learning marketing fundamentals and shaping a successful strategy. .

Marketing 306

Marketing Advertising Advertising Industry 306

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Communicating in a global crisis.

Reputation 133

Reputation Creativity Crisis Employee 133

Agility PR Solutions

MARCH 9, 2020

There are new marketing tools and more creative features being released on the regular—so much so, that it’s definitely possible to have missed out on some of them (especially if you’re not a hyper-connected Gen Z-er, a Silicon Valley techie, or an Instagram employee). Instagram as a social media platform is an ever-evolving space.

Instagram 133

Instagram Employee Creativity Social Media 133

Cision

APRIL 5, 2017

With more than 24 million views on YouTube, obviously the creative had the right effect. Comments under the YouTube video emphatically declare the ad as a tear jerker. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

Communications Conversations

NOVEMBER 10, 2020

It’s definitely not a prerequisite to success. All I’m saying is if I were a hiring manager and I was looking for social media talent, an individual’s social media activity would definitely play into my decision. 4: Yes, you can set strategy, but creative ideas will come from those who are immersed.

Social Media 172

Social Media Media LinkedIn Instagram 172

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. There’s no one-size-fits-all definition of success, so set goals backed by data. Participants also found Snapcodes (Snapchat’s version of QR codes) on their coffee cups.

Consumer 243

Consumer Brand Branding How To 243

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. Probably overcoming a misguided definition of success.

Enterprise 227

Enterprise Agency Radio Fashion 227

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. Mike Falkow is the Creative Director of Meritus Media Inc. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture. For more Digital PR Tips subscribe to our newsletter. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I I actually traded jobs for a year to get an understanding of the other side.

Banking 199

Banking Marketing Measurement Meeting 199

Buzzstream

DECEMBER 4, 2024

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Actively seek creative opportunities or collaborate cross-departmentally to keep things dynamic and stimulating. So I definitely have had that. We want earned media and earned coverage. Vince: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71

Cision

JANUARY 2, 2018

And it’s killing your ability to be creative with your campaigns. This example is the definition of taking shortcuts. Staying Creative With Content. So how do you open the door to creativity beyond the world of Facebook?

Facebook 0

Facebook Marketing Journalism Creativity 0

Cision

APRIL 28, 2017

The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. Not applying the same energy and creativity to their brand/company as they do to their client’s needs. The community shapes how we make decisions to interact and engage.

Local 227

Local Energy Agency Policies 227

PR in High Definition

SEPTEMBER 28, 2023

Something came up in both these situations that was an important reminder for me – strategic thinking combined with a good dose of creativity has tremendous impact! At the same time, we’re creatives. Likewise, creativity came up in many sessions during the PRCA International Summit. It’s a powerful combination.

Creativity 62

Creativity Strategy Internal International 62

PRSay

OCTOBER 6, 2021

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Make your own path, and stay human.”.

Agency 165

Agency Creativity Brand Branding 165

Cision

JUNE 22, 2017

Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. Today, competition for attention can be fierce.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Buzzstream

FEBRUARY 17, 2025

However, the definition of quality gets a bit complicated. Set your definition for quality and stick to it. Many thought leadership and creative digital PR efforts are specifically created to boost branded search and keyword ranking. Of course, measurable is the keyword here. Verdict: Focus on backlink quality over quantity.

Digital PR 112

Digital PR Report Google Radio 112

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. Give us your best definition of strategic communications? How can PR pros be more creative in their strategic comms? PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It’s important to have a clear definition of success at the outset. No creative spark . See this earlier post for more on the power of PR creativity. Strategic PR takes a long-term commitment by an experienced team, and that comes at a cost. See our earlier article on how PR agencies set budgets and billing.

SEO 178

SEO Storytelling Product Launch Measurement 178

Buzzstream

FEBRUARY 28, 2025

So from affiliates, paid social, PPC, creative, um, and then PR as well, obviously, so we have a few different. So whether it’s to support kind of a product launch or key messages that a brand wants to, uh, Really kind of put out there and then there’s bigger creative campaigns as well. So yeah, that definitely helps.

Strategy 62

Strategy SEO Pitching Banking 62

Sword and the Script

AUGUST 31, 2021

The sense of greater appreciation is definitely a thing. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. The company definitely automates it’s marketing attribution. Businesses need these professionals more than ever in uncertain times.

Survey 156

Survey Marketing Groups Measurement 156

Shift Communications

NOVEMBER 6, 2014

The thing is, you can’t schedule creativity. A diary or a journal is, by definition, a daily written record of things – news, happenings, ideas, thoughts, opinions, questions, you name it. moment in which a creative solution emerges. You might find that your blog content gets a creativity boost. So give it a shot.

Journalism 142

Journalism Marketing Writing Creativity 142

PRSay

MAY 29, 2019

Although commercials still rule when it comes to disseminating a message, we’ve definitely come a long way from the “Mad Men” days of advertising and marketing. You can also find ways to build on your relationship with creative incentives like free memberships or discounted services that will drive your rapport. The reason?

Viral 154

Viral How To Advertising Advertising 154

Shift Communications

OCTOBER 24, 2014

Well, it’s definitely not secret any more (and really, was it ever?) Pledge to leave creative control in the hands of the Instagrammers – it’s better that way for both parties, for reasons explained above. We’re talking “all-expenses paid trips to Iceland” levels of incredible.

Instagram 152

Instagram Advertising Advertising Social Media 152

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. 10 years later, the answer is a definitive yes! I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies).

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. Recognize the difference and never stop learning. What is your favorite aspect of being a Lady Boss?

Sports 245

Sports Agency Creativity Industry 245

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. For someone with a small business, it’s a definite asset for learning marketing fundamentals and shaping a successful strategy.

Marketing 204

Marketing Advertising Advertising Industry 204

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity.

Google 156

Google Course Survey YouTube 156

Karen Freberg

MARCH 12, 2021

My name has definitely had a tough year in pop culture!). I saw these videos and I am so inspired by my students and their creativity! Definitely was having some #ProudProf Moments here! Here’s the commercial. Of course, I was amused and I “felt seen!”

Video 122

Video Exercises Twitter Creativity 122

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend. The most skilled among us push creative limits to come up with new content ideas for the mindboggling media options out there. Here’s a look at some. Harnessed hypercreativity.

Creativity 120

Creativity Course Meeting Technology 120