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Why It’s Important to Focus on Creative Content Marketing

Contently - Strategy

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

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Four Ways to Stay Curious & Creative in Our Digital World

Deirdre Breakenridge

So, how do you stay creative when you are inundated with so many different platforms to promote your ideas? So, here are a few tips that I have learned which have helped me reclaim by curious, creative spirit. a child asks, they invite us into a different definition of reality, and ourselves.”. Visit a Bookstore.

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The powerful comms combo between strategy and creativity

PR in High Definition

And I was also at this year’s PRCA International Summit, moderating a panel and hearing from our peers at a global level. Something came up in both these situations that was an important reminder for me – strategic thinking combined with a good dose of creativity has tremendous impact! At the same time, we’re creatives.

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International Digital PR Tips for Success with Hana Montgomery

Buzzstream

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. I’ll definitely check that out.

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It’s not OK to hibernate your mind – bringing back creativity for Autumn

PR in High Definition

Nancy Kline talks about the internal state of mind in her book “Time to Think”, suggesting that the best conditions for thinking are when you’re at ease and free from rush or urgency – and it really struck a chord because it seems we might be doing the opposite. Explore ways to be creative and innovate. Listen to your employees.

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Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

ImPRessions - Crenshaw Communications

Today’s PR business is definitely not your grandparents’ PR industry. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

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