ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. It’s important to have a clear definition of success at the outset. No creative spark .

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 80

Creativity Study Survey Advertising 80

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

PR in High Definition

SEPTEMBER 28, 2023

And I was also at this year’s PRCA International Summit, moderating a panel and hearing from our peers at a global level. Something came up in both these situations that was an important reminder for me – strategic thinking combined with a good dose of creativity has tremendous impact! At the same time, we’re creatives.

Creativity 62

Creativity Strategy International Internal 62

PR Matters

APRIL 21, 2016

Guiding HR and Internal Comms on steps and actions for company-wide communications activities. It’s also the only one to concern itself with all audiences, both internal and external. It means applying effort and creativity that is consistent and ongoing. Advising management. Preparing all communications content.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Waxing UnLyrical

SEPTEMBER 5, 2019

Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. It’s most definitely a No.1 Exactly what does this have to do with internal communication again? For most businesses, this is accomplished with a solid internal communications plan.

Internal 60

Internal International Communications Strategy 60

Buzzstream

FEBRUARY 17, 2025

However, the definition of quality gets a bit complicated. Set your definition for quality and stick to it. Many thought leadership and creative digital PR efforts are specifically created to boost branded search and keyword ranking. Of course, measurable is the keyword here. Verdict: Focus on backlink quality over quantity.

Digital PR 112

Digital PR Report Google Radio 112

Buzzstream

DECEMBER 4, 2024

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Actively seek creative opportunities or collaborate cross-departmentally to keep things dynamic and stimulating. So I definitely have had that. We want earned media and earned coverage. Vince: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71

The Resolution Blog

FEBRUARY 24, 2016

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach.

Creativity 120

Creativity eBook Meeting Banking 120

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Use a simple RFP.

Energy 136

Energy Agency B2B Leadership 136

Buzzstream

NOVEMBER 19, 2024

With those definitions set, let’s get into the key differences. They often need to collaborate with other departments or hire freelancers to support tasks such as research, creative, strategy, and production. Last, let’s examine how different digital and traditional PR teams communicate internally.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Cision

MARCH 10, 2016

Definitely our focus on strategy. The guys at Burger & Lobster liked the fact we’d spent time getting under the skin of the brand and why it’s here in the first place before embarking on the creative process. Curiosity is the foundation of creativity. What do you have planned for them? Rapid Fire Round.

Creativity 120

Creativity Agency Content Marketing International 120

ImPRessions - Crenshaw Communications

MAY 11, 2022

While not specifically an adtech conference, the famed Cannes Lions Festival is still the biggest gathering of the creative community in the world, and probably the most influential. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. Internally, a diverse team sends a message that the company values inclusion and is committed to creating that kind of work environment. As I proceeded in the interview process, I noticed more people in the company like me.

Employee 156

Employee Community Groups Interviews 156

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Yeah, definitely. Source: Marpipe.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Yeah, definitely. Source: Marpipe.

Creativity 52

Creativity How To Engineering Advertising 52

PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

Creativity 54

Creativity Software Exercises Video 54

Stephen Waddington

JUNE 22, 2017

In each case public relations is represented at the highest level internally. Big win for public relations at Cannes Festival of Creativity. We’re incredibly proud of our client relationships that enable us to deliver breakthrough creative campaigns. Public relations has received an unprecedented level of attention at Cannes.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

The Proactive Report

JUNE 17, 2018

This kind of content definitely rises above the flood of ‘content for content’s sake.’ You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. It must be interesting, different, and creative. And it gets the attention of search engines and the media.

B2C 157

B2C Study Exercises Sports 157

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. I’ll definitely check that out.

Internal 62

Internal International Digital PR Course 62

Communications Conversations

OCTOBER 14, 2014

Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. For example, your internal resource has a history with an internal SME we’ll call “Alex.” They know how and when to get in touch with them.

Agency 133

Agency Resources Employee International 133

Buzzstream

FEBRUARY 28, 2025

So from affiliates, paid social, PPC, creative, um, and then PR as well, obviously, so we have a few different. So whether it’s to support kind of a product launch or key messages that a brand wants to, uh, Really kind of put out there and then there’s bigger creative campaigns as well. So yeah, that definitely helps.

Strategy 62

Strategy SEO Pitching Banking 62

Prowly

FEBRUARY 3, 2025

The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. This helps you internally and makes it easy to hire contractors for creative work. Examples of brand recognition You don't have to look far and wide for examples of brand recognition.

Brand 104

Brand Branding How To Measurement 104

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time.

Marketing 118

Marketing Social Media Trends Instagram 118

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. But mainly with the first point regarding internal development, which is what we focused on for the AI white paper you mentioned at the top. If you mention the Simpsons, you’ve got my attention.

Digital PR 62

Digital PR How To Analysis Tools 62

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Internal comms demand more focus. “62% Other interesting statistics: Agencies say creative.

Survey 82

Survey Corporate Communications Financial 82

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity. Back to basics.

Creativity 48

Creativity Software Exercises Video 48

Communications Conversations

AUGUST 21, 2018

There is definitely a lot of benefits to working on a team outside of your job – it’s an easy way to learn how to work with different work and communication styles. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. Yes, I’m the worst.

Sports 113

Sports Retail Local Report 113

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. Yeah, definitely. Definitely have someone dedicated to it.

Technology 120

Technology Analysis Data Tools 120

Polaris

JANUARY 6, 2015

When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth). Last, but certainly not least, provide a budget.

Writing 100

Writing How To Measurement Advertising 100

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Should companies hire public relations people internally?

Interviews 113

Interviews Publicity Technology Social Media 113

PR Matters

APRIL 21, 2016

Guiding HR and Internal Comms on steps and actions for company-wide communications activities. It’s also the only one to concern itself with all audiences, both internal and external. It means applying effort and creativity that is consistent and ongoing. Advising management. Preparing all communications content.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Karen Freberg

JUNE 26, 2022

I had my first international trip in three years, and it was so good to be back! However, one of the biggest news that came out from the festival was the launch of The Creative Ladder , a nonprofit dedicated to helping underrepresented audience members get the opportunities in the creative industry.

Conference 97

Conference Pinterest Hotels Nonprofit 97

PRSay

NOVEMBER 8, 2023

Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. When I look for a mentor, or if someone’s looking for a mentor, it’s definitely a person who is transparent.

Creativity 78

Creativity Writing Agency Pitching 78

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. Rob Six, Senior Vice President of Corporate Communications, Roll International. However, the visuals have to be creative and well-designed and executed.

Content Marketing 100

Content Marketing Facebook Groups Reputation 100