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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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Behind the Headlines With Jody Fisher

Cision

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. Probably overcoming a misguided definition of success.

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How to Create a Media Kit

5W PR

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. Creative Media Kit Ideas. Evolution and History of Media Kits.

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Behind the Headlines With Brenda Urban

Cision

I’m inspired by their creativity and enthusiasm to deliver results. . Brands should seek out communication professionals who are motivated by change and find creative solutions to keep their clients relevant. During the length of my career, public relations has evolved from mailing out press releases (yes, as in printed materials!)

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It’s Not an SEO’s Job to Create Content

Ishmael's Corner

As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). Successful content doesn’t happen by accident – a lot of hard work, creativity, and planning goes into effective content marketing. . Name="HTML Definition">. Name="E-mail Signature">.

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Challenges and changes for PR in 2021

Stephen Waddington

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Feeling creative? It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Sometimes the process can be daunting but it doesn’t have to be.

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