Remove Creativity Remove Definition Remove Radio
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4 Keys to Distributing Public Service Announcements

Cision

Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. You may also develop audio versions for local and national radio. Today, competition for attention can be fierce.

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Behind the Headlines With Jody Fisher

Cision

He began as a radio reporter before transitioning to PR in 1999. This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry.

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Digital PR vs Traditional PR: Why They Should Work Together

Buzzstream

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. With those definitions set, let’s get into the key differences.

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Owning In-House Digital PR with Victoria Schmid from KURU Footwear

Buzzstream

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Actively seek creative opportunities or collaborate cross-departmentally to keep things dynamic and stimulating. So I definitely have had that. We want earned media and earned coverage. Vince: Yeah.

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How to Win at PR: Looking Ahead to a New Business Year

Cision

Tailoring a creative and strategic campaign to heighten awareness about the client, as well as drive sales, has become part and parcel of the digital economy and the purview of the agency partner. Once the catcher feels like a creative collaborator, the odds of acceptance are secured.” Communication as always, is key.

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#InnovateNow With Nichole Kelly: Stand Out on Social

Cision

There is a definite trend towards podcasting, video integration and live video streaming. This is causing marketers to have to step out of the box and build strong relationships with their creative director and get more comfortable with real-time and less scripted content creation. What are the biggest trends in the industry today?

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Switching from Link Building to Digital PR with Sage Singleton

Buzzstream

Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. Use brainstorming sessions or even improvisational games to keep creativity sharp. You’re getting brand mentions, potentially broadcast segments on traditional TV and radio.