Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. . Interact on social media.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Email outreach to media has added efficiency, yet it has also been misused by many PR teams.

SEO 333

SEO Analysis Meeting Travel 333

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Think thoroughly through the social networks on which you want to be active as there is no requirement to be on them all.

Social Media 112

Social Media Media Mobile Pinterest 112

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Live video is a great way to interact and engage your audience on social media.

Video 149

Video Social Media Instagram Facebook 149

Communications Conversations

OCTOBER 10, 2018

You develop a feel and love for social media marketing, and move up into a AE role and then a Senior AE role. You then find a job on the corporate side as a social media manager. Take a peek at this salary survey from The Creative Group. Social media is a great way to ease into these roles.

Social Media 109

Social Media Media Corporate Survey 109

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. Why Pinterest? Lots of reasons!

Social Media 121

Social Media Reddit Pinterest Communications 121

Cision

APRIL 5, 2017

With more than 24 million views on YouTube, obviously the creative had the right effect. Media intelligence collected through social media monitoring is a secret weapon for understanding any audience. A Harvard Business Review article conducted featured meta-analysis of social media and its impact on business.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Go for it in brainstorms – Creative sessions can be challenging. Brainstorms are by definition collaborative, so a resolution to participate is a good one. . It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news.

Writing 310

Writing LinkedIn Social Media SEO 310

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Let’s take a look!

Social Media 118

Social Media Fashion Media Travel 118

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. With more creativity in marketing assets. How do you make that happen?

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. That was 25 years ago!

Google 157

Google Course Survey YouTube 157

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. Mike Falkow is the Creative Director of Meritus Media Inc. For more Digital PR Tips subscribe to our newsletter.

Digital PR 246

Digital PR Reputation Employee Energy 246

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. For someone with a small business, it’s a definite asset for learning marketing fundamentals and shaping a successful strategy. .

Marketing 306

Marketing Advertising Advertising Industry 306

Buzzstream

FEBRUARY 17, 2025

However, the definition of quality gets a bit complicated. Set your definition for quality and stick to it. Many thought leadership and creative digital PR efforts are specifically created to boost branded search and keyword ranking. Social Media Mentions and Social Traffic Why? Lets get into some others.

Digital PR 112

Digital PR Report Google Radio 112

Agility PR Solutions

MARCH 9, 2020

Instagram as a social media platform is an ever-evolving space. There are new marketing tools and more creative features being released on the regular—so much so, that it’s definitely possible to have missed out on some of them (especially if you’re not a hyper-connected Gen Z-er, a Silicon Valley techie, or an Instagram employee).

Instagram 133

Instagram Employee Creativity Social Media 133

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

PR in High Definition

SEPTEMBER 22, 2020

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Explore ways to be creative and innovate. The post It’s not OK to hibernate your mind – bringing back creativity for Autumn appeared first on Firefly.

Creativity 116

Creativity Employee Newspapers Crisis 116

Cision

APRIL 28, 2017

The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. Not applying the same energy and creativity to their brand/company as they do to their client’s needs. How does social media affect your business development mission and goals?

Local 227

Local Energy Agency Policies 227

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

MaccaPR

JANUARY 13, 2025

The key is to use AI to handle the repetitive tasks so your team can focus on creativity and strategy, enhancing, not replacing, your brands voice. Social media consumption is on track to overtake linear TV by 2025. The average user spends nearly 2 1/2 hours per day on social media. One survey suggested 94.6%

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Shift Communications

OCTOBER 24, 2014

Well, it’s definitely not secret any more (and really, was it ever?) Beyond the selfies and the food pics and the filters, Instagram represents something awesome for social media marketing: an opportunity to turn things around in an age of news feeds spammed with poorly-targeted promotions.

Instagram 152

Instagram Advertising Advertising Social Media 152

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

Consumer 243

Consumer Brand Branding How To 243

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. Probably overcoming a misguided definition of success.

Enterprise 227

Enterprise Agency Radio Fashion 227

PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. In fact, social influencers are having more of an impact on ROI than ever. The reason? The best way to connect?

Viral 154

Viral How To Advertising Advertising 154

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. When you think about the context of Paid, Earned and Owned Media, has been completely blurred.

Banking 199

Banking Marketing Measurement Meeting 199

Prowly

FEBRUARY 3, 2025

The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. By monitoring social media mentions and brand tags.

Brand 104

Brand Branding How To Measurement 104

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Social media advertising –potentially the biggest need of them all right now. ” What comes up?

Media Training 68

Media Training Training Social Media Media 68

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Karen Freberg

MARCH 12, 2021

My name has definitely had a tough year in pop culture!). I wouldn’t be a social media professor if I did not practice what I preached, right?! I went ahead and assigned a class activity asking my social media class at UofL to work in teams to create content showcasing MMs on the UofL Campus.

Video 122

Video Exercises Twitter Creativity 122

Cision

MARCH 31, 2015

Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media. I think it’s feasible that this model could move to other social media networks,” Ken adds. Image: Maria Elena ( Creative Commons ). Featured Trends Facebook social media'

Facebook 120

Facebook Social Media Mobile Local 120

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend. The most skilled among us push creative limits to come up with new content ideas for the mindboggling media options out there. Smart diplomacy. Strong organizational skills.

Creativity 120

Creativity Course Meeting Technology 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. For someone with a small business, it’s a definite asset for learning marketing fundamentals and shaping a successful strategy. The Mumbrellacast.

Marketing 204

Marketing Advertising Advertising Industry 204

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling.

Video 62

Video Social Media Media Instagram 62

Prohibition

OCTOBER 25, 2023

The world of social media is ever evolving, so it’s crucial to keep up to date with the ongoing updates and developments. The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2B Media 62