ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It’s important to have a clear definition of success at the outset. If your PR program is festooned with self-promotional pablum, you’ve missed the point, the value, and the power of great storytelling. No creative spark . See this earlier post for more on the power of PR creativity. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 145

Storytelling Video Groups Conference 145

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I I actually traded jobs for a year to get an understanding of the other side.

Banking 199

Banking Marketing Measurement Meeting 199

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter.

Google 157

Google Course Survey YouTube 157

MaccaPR

JANUARY 13, 2025

The key is to use AI to handle the repetitive tasks so your team can focus on creativity and strategy, enhancing, not replacing, your brands voice. Authentic, human-focused storytelling is gaining ground as consumers tune out AI-generated messages that are generic or promotional.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 204

Marketing Advertising Advertising Industry 204

Prowly

FEBRUARY 3, 2025

The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. This helps you internally and makes it easy to hire contractors for creative work. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story.

Brand 104

Brand Branding How To Measurement 104

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Storytelling is the underlining theme for social media pros. Creative Eye/Design/Photography/Video. Strong copywriting skills.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. This type of creative, highly effective activity makes a splash. Isn’t that what all companies strive for?

Brand 196

Brand Branding Reddit B2B 196

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Buzzstream

DECEMBER 4, 2024

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Focus on storytelling and consumer engagement over hard selling. Actively seek creative opportunities or collaborate cross-departmentally to keep things dynamic and stimulating. Vince: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 245

Sports Agency Creativity Industry 245

PR Matters

APRIL 21, 2016

The use of storytelling in PR only works if it engages, offers insight and value for the reader, is evidence-based and stays absolutely clear of any kind of selling [ Tweet Quote ]. It means applying effort and creativity that is consistent and ongoing.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Cision

DECEMBER 28, 2015

Tailoring a creative and strategic campaign to heighten awareness about the client, as well as drive sales, has become part and parcel of the digital economy and the purview of the agency partner. Once the catcher feels like a creative collaborator, the odds of acceptance are secured.” How To Win It. Next Level Thinking.

How To 120

How To Agency Creativity Pitching 120

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 13) Storytelling the hottest trend in PR in 2018. 16) Creativity as an employable skill.

Survey 107

Survey Marketing B2B Content Marketing 107

Sword and the Script

MARCH 14, 2017

Art or Science: Creative Marketing and PR. Creative Storytelling as the Soul of B2B Marketing [UML]. Yet, by definition best practice is what everyone else is already doing — where a significant part of marketing is standing out. Is your PR agency bring creative ideas to the table? See these related posts:

Marketing 74

Marketing Creativity Leadership Storytelling 74

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

So, time spent watching movies this year can definitely be categorized as professional development, right? The script runs the gamut of creative and powerful wordplay, including scholarly quotes from the poet Marguerite de Navarre and lots of German and French bons mots. PR Takeaways from top films.

Film 136

Film Local Leadership Radio 136

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

PR in High Definition

JUNE 21, 2018

So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real. It’s a wonderful example of the power of storytelling on social media. This story captured me. Photo credit @plot_tuit).

Storytelling 48

Storytelling Twitter Brand Branding 48

PR in High Definition

JUNE 21, 2018

So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real. It’s a wonderful example of the power of storytelling on social media. This story captured me. Photo credit @plot_tuit).

Storytelling 48

Storytelling Twitter Brand Branding 48

PR in High Definition

JUNE 22, 2018

So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real. It’s a wonderful example of the power of storytelling on social media. This story captured me. Photo credit: @Pont_nuit).

Storytelling 48

Storytelling Twitter Brand Branding 48

Prohibition

OCTOBER 19, 2022

We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. The importance of storytelling in PR . Watch out for the smiles! ?? pic.twitter.com/aC3sqZjWvI. — Erik Davis (@ErikDavis) September 24, 2022.

Social Media 118

Social Media Fashion Media Travel 118

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. What We Talked About on Growing Social New. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Contently - Strategy

JANUARY 9, 2019

That definition may sound simple, but generating quality leads is complicated. (We’ll Brands get excited about flexing their creative muscles with awareness content, and they’re usually comfortable talking about their products and services at the bottom of the funnel. At GE, Kellner operates with a similar philosophy.

How To 111

How To Transportation Content Marketing Healthcare 111

Ishmael's Corner

MAY 10, 2015

The Content Marketing Institute published a chart that shows Facebook advertising is definitely a value play: . - ShareX : Software for screen capture and screen recording (screen casting). While we’ve built a creative services group within our company, here’s a tool for outsourcing design work. I plan to experiment with this one.

Tools 60

Tools B2B Software Storytelling 60

Cision

JULY 14, 2016

He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. A: Live video is definitely hot right now. Enter: Vincenzo Landino. Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. Do you agree?

Video 0

Video Facebook YouTube Consumer 0

ReimaginePR

JULY 25, 2016

As someone who believes in the power of storytelling, this platform is high on my radar. I definitely recommend that you keep your Brand Page active and updated. If you’re not about embracing your inner creative child, Instagram may be a bit tricky for you to get the hang of. in visual form. Click To Tweet.

Social Media 120

Social Media Technology Pinterest How To 120

Ishmael's Corner

MAY 5, 2015

It calls to mind the famous line from Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results.”. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. It’s amazing how survival has a way of tuning one’s senses.

Storytelling 60

Storytelling SEO Agency Leadership 60

Sword and the Script

SEPTEMBER 19, 2022

“These leaders push their teams from a reactive, check-the-box focus on storytelling and information dissemination, to operating within a strategically defined framework that considers the impact and outcomes of content and programming on business priorities,” according to the report. Other interesting statistics: Agencies say creative.

Survey 82

Survey Corporate Communications Financial 82

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

Content Marketing 100

Content Marketing Facebook Groups Reputation 100

PR Matters

APRIL 21, 2016

The use of storytelling in PR only works if it engages, offers insight and value for the reader, is evidence-based and stays absolutely clear of any kind of selling [ Tweet Quote ]. It means applying effort and creativity that is consistent and ongoing.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. Sometimes all it takes is a single word or idea to get the creative juices flowing. AI tools can’t handle the nuance that comes with providing sound strategic counsel. Linda explained that, although tools like PressPal.Ai

Communications 97

Communications Marketing Pitching Technology 97

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. That approach lacks creativity and isn’t going to add much to your content strategy. If you don’t know who he is, your kids definitely do. Trust the video creators you hired.

Video 103

Video Brand Branding YouTube 103

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). There’s nothing that truly and definitively measures the quality of a placement – traditional or social.” – open survey comment regarding the state of measurement.

Survey 81

Survey Industry Communications Corporate 81