Waxing UnLyrical

OCTOBER 17, 2011

Initiated by our brand team and creative agency Clemenger BBDO , we all worked together to develop a coordinated approach across all of our channels, including social media. From my perspective, developing our communications approach for our social channels was definitely the most challenging component.

Publicity 93

Publicity Banking YouTube Social Media 93

Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. The problem is, nobody cares about pest control and definitely nobody wants to write about it!

SEO 71

SEO Company Case Study Infographics 71

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62

Crisis Viral Government Crisis Communications 62

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. It’s also not easy to teach something that hinges so much on deviant creativity and precise timing. It’s also not easy to teach something that hinges so much on deviant creativity and precise timing.

Consumer 80

Consumer Marketing Television Viral 80

Bad Pitch Blog

FEBRUARY 6, 2012

This connection is a critical strategy and the answer to a question: "How do we display superhuman abilities in a new and creative way?" And a viral hit. Unless you''re IKEA, or another retail brand that creates demand through scarcity of locations, this is a definite challenge. The execution is dead simple.

Analysis 54

Analysis Strategy Retail Viral 54

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Branding Brand Reddit 78

PR in High Definition

JUNE 3, 2020

Seen a funny picture in a forum that would make a viral-worthy news piece? If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example. Make sure it is credible.

Digital PR 77

Digital PR Viral Creativity Examples 77

Cision

OCTOBER 16, 2017

But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. The 24/7 chatter about your brand on external sources, now it’s just definitely isn’t it, you can’t be in communications or marketing and not be on top of that.

Media 202

Media Storytelling Technology Data 202

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Bryan: Definitely. I mean, I think we’re definitely seeing it and we’re seeing it from some of the really big clients. Bryan: Yeah, I mean, definitely.

Advertising 131

Advertising Advertising Data Reputation 131

Bad Pitch Blog

MAY 26, 2009

SUBJECT: *T-Mobile l Eco-Friendly Viral Videos. T-Mobile just launched a series of eco-friendly viral videos - the latest rollout under T-Mobile’s recently launched Mobilize sustainability platform, (www.t-mobile.com/mobilize) The video is creative and gets their point across. It’s not viral. THAT’S a viral video.

Pitching 40

Pitching Viral Mobile Video 40

Prohibition

MARCH 11, 2022

McDonald’s recently released a new recruitment campaign that definitely caught our eye! Using strong imagery and visual creatives can really do the talking and work wonders for content. The following video and drawing that went viral sums it up quite well. #Wordle241 pic.twitter.com/eDSbFqmqOh. McDonald’s clever hiring adverts.

Social Media 71

Social Media B2C Viral Trends 71

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Creativity and consistency are key Whether you believe that O’Gara’s approach to coaching is effective or not, we can all agree that it’s creative. And what about local cultural context?

Local 62

Local Leadership Viral Creativity 62

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process.

Video 95

Video Facebook Twitter Viral 95

Prohibition

JANUARY 17, 2022

Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. Explore new distribution channels.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Image: striatic via Flickr, CC 2.0

Policies 94

Policies Twitter Facebook Writing 94

Buzzstream

SEPTEMBER 11, 2024

I mean, that’s definitely. We’ve had to get really creative and rely on free tools and data in order to get big results. So I definitely think the world would be a lot better place if kind of more people adopted it. Amelia: Yeah, definitely. Amelia: Yeah. Thank you. We’ve been able to grow the business.

Digital PR 87

Digital PR Travel Data SEO 87

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. These are two crucial qualities teachers need to have – and Ryan definitely has both. Don’t worry, I am going to tell you! What students need to be aware of when they enter the field.

Social Media 85

Social Media Film Industry Viral 85

Karen Freberg

OCTOBER 18, 2018

There were so many amazing updates here from Adobe with their products, new tools to use to spark our creativity, and opportunities to chat with the great professionals behind the Adobe brand logo. During this time at EDUMax, the official l aunch the Adobe Creative Campus Program with Digital Literacy Thought Leaders. Transformative.

Education 56

Education Creativity Video Tools 56

PR in High Definition

SEPTEMBER 27, 2021

For example, the file sharing service WeTransfer had a viral, offbeat campaign entitled ‘ Please Leave’ , narrated by poet Roxane Gay, reminding audiences of their values of putting people first, and the importance of creativity. In a vast sea of communications, stick out withpersonable and honest stories.

Viral 62

Viral Crisis Industry Reputation 62

Buzzstream

OCTOBER 23, 2024

And it’s no matter who you are, an SEO, a Google ad specialist, or frankly, if you’re even working at a creative ad agency, like it just comes with a stigma and a kind of a, an aspect of it that not everybody knows what to think about brands in the first place, why do you think that is? That stuff does matter.

SEO 62

SEO Study Branding Brand 62

PR in High Definition

JUNE 3, 2020

Seen a funny picture in a forum that would make a viral-worthy news piece? If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example. Make sure it is credible.

Digital PR 48

Digital PR Viral Creativity Examples 48

Prohibition

MAY 4, 2017

All of which receive the same dedication on creativity,… Tags: media, football, social, team The top social media stories - October 2014 56 The month of October is always a busy one, with the colder weather creeping in and social media suddenly overrun with snaps of pumpkins. Just look at Old Spice or Bodyform.

Sports 54

Sports Social Media Instagram Media 54

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Screw definitions and silos. Still, encourage the creative types to send you their content, and you’ll be surprised at what will come in. Owned media is your friend.

Communications 40

Communications Measurement Employee Course 40

Buzzstream

MAY 2, 2024

Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative. I think like Google analytics for it, it’s definitely, it’s challenging. What have you seen lately?

International 118

International Internal Insurance Insurance 118

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out.

Infographics 72

Infographics Case Study Video Survey 72

PR in High Definition

DECEMBER 13, 2017

Uber came under fire after an employee blog went viral, detailing a culture of sexism. Soon, marketers will have to design their campaigns around algorithms as well as humans. Seeking, as hiding is not possible. 2017 is the year where we saw a shift when it comes to transparency.

Trends 59

Trends How To Retail Google 59

Buzzstream

SEPTEMBER 25, 2024

And then the second thing I’m noticing, which I talked about with Britt, is that it seems like these mid-sized publishers are definitely being affected by Google and these changes. So yeah, I think follow-ups definitely fit within that because there are probably people at a news desk who are busier than others, right?

Media 77

Media SEO Pitching Digital PR 77

Buzzstream

JANUARY 7, 2025

1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. With bigger creatives, there’s more of a gamble given it often uses more resource and might flop. So, to get everyone on the same page, thats the first section of our report.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

SEPTEMBER 4, 2024

Look Beyond Industry Content for Inspiration Hana highlights the importance of looking outside your immediate industry for content inspiration, as unconventional sources can offer new creative ideas. I’ll definitely check that out. It’s definitely, the success there is much, much higher. Hana: Yeah, absolutely.

International 62

International Internal Digital PR Course 62

Karen Freberg

FEBRUARY 2, 2020

However, while the commercial was great and entertaining, I felt that there could have been some additional social media components that Jeep could have definitely capitalized on. Sprint did something that was pretty creative. Having the $$ to spend on a Super Bowl ad does not mean you will get the best creative. Genius, Sprint.

Social Media 78

Social Media Analysis Media Viral 78

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

Cision

DECEMBER 26, 2017

By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. Their messaging is witty and relevant, and it definitely appeals to younger audiences. The Benefits of Knowing Your Poker Face.

Brand 273

Brand Branding Consumer Social Media 273

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

Buzzstream

OCTOBER 16, 2024

Can you tell us about going viral? Thea: Yeah the first time I went viral was just after, I think it was just after I finished university. Thea: So yeah, so that was my first experience of going viral. But yeah, that’s how I ended up actually getting into PR, was going viral. Thea: Yeah, definitely.

Viral 62

Viral LinkedIn Insurance Insurance 62

Prowly

MARCH 6, 2025

That's a simple, concise definition. Try a bit of newsjacking Sometimes worthwhile, sometimes frowned upon, newsjacking can be a powerful PR link-building tactic that involves catching and riding the viral wave of current events or trending news. But what's the difference between SEO backlinks and PR backlinks?

Strategy 104

Strategy SEO Engineering Data 104