Cision

NOVEMBER 19, 2015

For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. Instead of storytelling… execute by STORYDOING. Images: Todd Dailey , Food Group ( Creative Commons ). It takes two: functional and emotional. Be big by being small.

Viral 120

Viral Content Marketing Consumer Social Media 120

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. Is the goal of throwing an industry event to secure at least 10 demo sign-ups? They are innately creative. Does the CEO expect public relations to drive website traffic?

Measurement 137

Measurement Analytics Data Conference 137

ImPRessions - Crenshaw Communications

MARCH 1, 2017

Put a twist on the traditional product demo with a series of how-to snaps. Although most people associate Snapchat product demos with makeup, there are many other products that work well on the platform. And, even if you’re not, there are ways to make office work or any Snapchat video more creative and fun.

Video 120

Video B2B B2C Survey 120

Marketwired

FEBRUARY 23, 2016

Canva does an incredible job empowering everyone to be creative. social shares, blog sign ups, whitepaper downloads, demo requests). The biggest thing to keep in mind is that any tech or tool should empower you to focus on what matters most: critical thinking, relationship-building and storytelling. Try it out.

Tools 125

Tools Analytics Software B2C 125

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. When you end a press release, that’s where you can get creative. You can direct them to visit your website, watch a short informational video, download a white paper, sign up for your newsletter, contact you for a demo, etc.

How To 105

How To Writing Video Fashion 105

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity.

Blogging 68

Blogging Education Resources Creativity 68

Presspage

MARCH 15, 2023

We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building. We also believe that this is not just a nice to have, but actually a must have.

Technology 78

Technology Creativity Storytelling Communications 78

Frederik Vincx

JULY 17, 2023

Video demo of the service (in Dutch): Onboarding overworked care home staff We guided care homes to work more person-centered. Service storytelling We shared everything we learned. He manages to create very practical solutions for our people, and then comes up with highly creative and engaging experiences and communication.

Software 78

Software System Training Enterprise 78

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative. We love email,” GE’s Chief Storyteller told us. “It Here are the five biggest trends you need to know. This personality has a point.

B2B 143

B2B Trends Video Course 143

Beyond PR

AUGUST 11, 2016

Put a twist on the traditional product demo with a series of how-to snaps. Push your creative boundaries: Play around with Snapchat stickers, filters and the drawing tool. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling. Have fun with product how-tos.

Storytelling 40

Storytelling Brand Branding Journalism 40

The Hoffman Agency

MARCH 16, 2017

Here’s what a typical day for Ben looked like from my perspective: 0900 Through the glass doors of the WOW meeting room in Hong Kong, I saw Ben enthusiastically presenting his artwork to our global creative services team, including Chauncey, Bonnie and Marjan seated in our San Jose headquarters via our Lifesize video conferencing.

Internal 49

Internal International Storytelling Creativity 49

Beyond PR

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. It’s difficult to be creative on command, especially when you don’t know where to start. Be Imaginative.

Industry 76

Industry Trade Shows Marketing Film 76

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

Critical Mention

SEPTEMBER 18, 2018

The new model for content creation and marketing regarding social media has shifted from just pushing content for the sake of promoting yourself to become more personalized, interactive and focused on storytelling. SCHEDULE A DEMO. Develop messages and content that your audiences want to get from you.

Course 79

Course Social Media Media Community 79

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Each time we demoed a new tech and featured the latest spotlights on the blog or in our interactive tools, we intentionally asked if there were other opportunities to align.

Case Study 42

Case Study Storytelling Study Engineering 42

Burrelles Fresh Ideas

JULY 25, 2023

Taking some of the small, menial tasks from employee plates through automation can free them up to focus on bigger, more important tasks that take human creativity and connection to truly come to fruition. For all your monitoring needs, request a demo to see how we can help.

Tools 75

Tools System How To Software 75

Critical Mention

NOVEMBER 6, 2018

A great program to vastly improve your writing is Grammarly, which most creatives use when creating content that they’re sending to the masses. Grace Carter is a storyteller from Australian Help and OX Essays services. SCHEDULE A DEMO. PR pros don’t appreciate careless typos and are less likely to engage with your brand.

Social Media 65

Social Media Media Writing Infographics 65

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. Marketers typically think of the top of the funnel as the place where they get to be most creative. Everyone has a finite number of minutes to spend looking at a screen each day.

Case Study 110

Case Study Marketing Study Content Marketing 110

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. 88 percent value creativity and craft in content creation. We have an innate desire to be entertained, informed, inspired and even outraged. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

B2C 52

B2C Case Study B2B Infographics 52

Contently - Strategy

SEPTEMBER 27, 2023

The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions. Whether it’s increasing brand awareness, enhancing engagement, driving sales, or even experimenting with new storytelling formats , having clear objectives will help guide your content creation.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative. We love email,” GE’s Chief Storyteller told us. “It B2B Tech Leaders Are Reimagining the Product Story in New, Creative Ways.

B2B 74

B2B Content Marketing Trends Marketing 74

Beyond PR

JULY 14, 2016

When it comes to creative undertakings, these two obstacles most often prevent content projects from seeing completion. In this guide, the Vice President of MultiVu Production and MultiVu Creative walks through scene-stealing and money-saving tips to ensure your message shines. “Good storytelling.” Time and money.

Video 40

Video How To Facebook Instagram 40

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. You might not have bagfuls of millions to give away, but good, creative content will always attract an audience. Implementing storytelling into B2B content programs has shown to be an effective strategy for connecting with readers.

Financial 52

Financial Content Marketing Examples Banking 52

Beyond PR

JUNE 16, 2016

The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Get creative with infographics, product demos, animation and other visuals to connect emotionally with readers. Varied Sentence/Paragraph Structure. Boilerplates.

Infographics 40

Infographics Writing Video Storytelling 40

OnePitch

APRIL 14, 2022

While the tool was one of the first and was without a doubt critical to cancer detection and prevention, the industry overall is oversaturated, which meant we had to be extremely creative in the way we told the launch story to successfully break through the clutter. We read that you are a strong B2B health writer and storyteller.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

Buzzstream

JANUARY 7, 2025

1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. With bigger creatives, there’s more of a gamble given it often uses more resource and might flop. So, to get everyone on the same page, thats the first section of our report.

Digital PR 62

Digital PR Report SEO Data 62

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Podcasts are great for the delivery of credible information and analysis, and storytelling. Creative employee communications. Jennifer Tomlinson | Qorus Software.

Marketing 198

Marketing Employee Content Marketing Media Training 198