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The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your DigitalPR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digitalPR content has to do with personal finance and money.
I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digitalPR, SEO, and content marketing agency. If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. That’s a place to go.
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. But there is a lot more to digitalPR.
We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. It’s fair to say that we aren’t going to solve world issues with digitalPR campaigns alone. 3 – Resolution. Conclusion.
TikTok creates new Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. This handy hub should prove super useful for both content creators who want to share their creative flare and for those who need a bit of inspo!
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. Is it changing digitalPR? Forums, Reddit, amazing.
DigitalPR. It’s a well-designed round-up of the last 31 days’ digitalPR happenings. They’re usually aimed at me: someone working in the digital and creative industries. Reddit is amazing. Here are the most “upvoted” stories on Reddit during the previous week.
Newsjacking should be a key tactic in any approach to digitalPR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digitalPR tactic, but you need the results to back it up. Reddit is my platform of choice.
DigitalPR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digitalPRs, and agency leaders. When I was at Siege Media, we did link-building and digitalPR assets with some of those brands.
What is digitalPR and does it need a rethink? However, now digitalPR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility. an effective digitalPR strategy recognizes that the questions should be, "Did we change the conversation?"
For some in the digitalPR space, this will get deeper into SEO and keyword research than you have before. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. The most successful brands will find creative ways to insert their own survey data to make a post linkable. .
The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digitalPR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.
Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. They are extraordinarily busy: A Reddit thread disclosed that journalists file two to six stories daily. The fear of creativity suffering is strong, what with even movie scripts being generated through AI. Writers have to cover more beats.
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