The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. That’s a place to go.

Creativity 117

Creativity Digital PR Data Pitching 117

Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. That’s a very different approach and one reason why you might want to consider PR software that was made recently – in the era of generative AI.

Software 176

Software Measurement B2B Training 176

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

Digital PR 118

Digital PR Pitching Radio Google 118

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. A PR sensibility can help ensure both. But the conflict typically runs deeper. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Buzzstream

NOVEMBER 21, 2024

Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns. He also runs a successful digital PR course. Why Subscribe?

Digital PR 62

Digital PR SEO Web Resources 62

Cision

SEPTEMBER 5, 2017

To get the highest ROI from your earned media strategy, you need to identify the most lucrative channels for distributing content and find creative ways to produce unique content. Ideally, you should have as many digital channels as possible at your disposal. Decide on The Resources You Will Use. Twitter: [link]. Linkedin: [link].

Strategy 244

Strategy How To Media Measurement 244

Landis PR

APRIL 1, 2025

By Brendan Davis Last week, I had the opportunity to attend NVIDIAs 2025 Global Technology Conference (GTC). Walking the show floor, I was struck by how technology doesn’t just process information but enhances human creativity, turning our most innovative dreams into tangible realities.

Healthcare 59

Healthcare Communications Technology Privacy 59

5W PR

JANUARY 29, 2025

This evolution highlights the increasing importance of innovative beauty PR strategies to amplify these breakthroughs. Both South Korean brands and K-Beauty-inspired beauty lines stood out at the show, highlighting playful packaging, cutting-edge technology, and high-performance skincare-makeup hybrids.

Trends 78

Trends Storytelling Consumer Technology 78

The Proactive Report

JANUARY 8, 2016

Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. This is up from 39% in 2013. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. This is up from 39% in 2013. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. This is up from 39% in 2013. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

The Proactive Report

JANUARY 12, 2016

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

Real Estate 100

Real Estate Storytelling Digital PR Advertising 100

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. Keep your contact short and sweet: Hi Kathleen – I’ve got a great new study on crop technology that I thought you might like.

Digital PR 62

Digital PR Report How To Pitching 62

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Crisis Management 130

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. In March 2020, digital newsroom designer pr.co An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

Cision

OCTOBER 19, 2015

Here are some of the top quotes from each of the three speakers: Want to brush up on your basic PR skills? Check out our “PR Starter Kit!” As the technology has advanced, the role that we all play has also advanced.”. PR professionals are no longer solely responsible for communication. Audience is.”.

Infographics 120

Infographics SEO Engineering Strategy 120

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities.

Industry 100

Industry Measurement SEO Corporate 100

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Watch our video to find out how to make your PR coverage more visible on Google. PR pros don’t need to know about SEO. Two secret weapons every digital PR practitioner needs.

eBook 120

eBook Google Tools Analytics 120

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Digital PR. The main point about digital PR is that it’s able to help companies increase their exposure and visibility.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 74

Tools Marketing Advertising Advertising 74

Landis PR

JANUARY 3, 2024

Undoubtedly, Cruise has the technology and protocols in place to learn from and prevent these events from happening again. To respond to each incident, Cruise should have: apologized, explained what happened, outlined how it will prevent these types of incidents and adjust its technology and testing protocols appropriately.

Transportation 59

Transportation Film Television Education 59

Prohibition

MARCH 15, 2023

However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. VAR is a huge presence in modern football and the assistance of video technology to analyse fouls and decisions remains a huge topic of debate.

Video 62

Video Case Study Sports Creativity 62

Prohibition

AUGUST 6, 2024

As we move further into a digital age, our role as a PR practitioner is becoming less hands-on with the increasing capabilities of AI – meaning we can use the technology to be able to do repetitive admin-heavy tasks. Generative AI is not just a tool, it’s a catalyst for innovation in PR.

Publicity 62

Publicity B2C Crisis Management Ethics 62

Prohibition

AUGUST 6, 2024

As we move further into a digital age, our role as a PR practitioner is becoming less hands-on with the increasing capabilities of AI – meaning we can use the technology to be able to do repetitive admin-heavy tasks. Generative AI is not just a tool, it’s a catalyst for innovation in PR.

Publicity 62

Publicity B2C Crisis Management Ethics 62

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. As a results-driven agency, Sound PR is committed to implementing large-scale, customer-centric strategies.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

wiredPRworks

JANUARY 13, 2022

Customers are upgrading and updating everything from technology to influence. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now.

Strategy 52

Strategy Insurance Insurance Training 52

Prohibition

MARCH 14, 2017

I didn’t study PR at university. How we connect with our audiences and how we embrace new technology? This is apparent across a whole range of different industries, and PR is no exception. The shortage in PR however sits in the middle ground. Pre-university, perhaps even pre-college? There’s a skills shortage.

Communications 48

Communications Industry Fashion Creativity 48