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Social Media Strategies for Alcohol Brands: Staying Compliant and Creative

5W PR

Social media has revolutionized the way alcohol brands connect with consumers. However, navigating the complex regulatory landscape while maintaining creative integrity is a delicate balancing act. Remember, a balance between compliance and creativity is essential to succeed in this dynamic landscape.

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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The full study is freely available for download here: The Superpowers Index (opens in PDF) by Dentsu.

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How (And Why) PR Pros Should Use TikTok

ImPRessions - Crenshaw Communications

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. billion downloads to date , more than 30 million active monthly users in the U.S., Creativity is the only rule.

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A Guide To Top Apps For PR Pros

ImPRessions - Crenshaw Communications

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. .

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Social Media for Consumer vs. B2B: Three Fundamental Differences

Deirdre Breakenridge

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. … Read more.

B2B 150
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Social Media for Consumer vs. B2B: Three Fundamental Differences

Deirdre Breakenridge

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. … Read more.

B2B 150
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How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. I’d also suggest adding social media feeds to it. But what about your online newsroom? If you don’t have these items in yours, it might be time to beef it up.

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