Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint.

Creativity 120

Creativity SEO Mobile Journalism 120

Ronn Torossian

SEPTEMBER 16, 2021

Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace. The global pandemic has laid bare inequities rooted in healthcare, justice, education, and economic systems.

Healthcare 195

Healthcare System Education Creativity 195

Deirdre Breakenridge

JANUARY 6, 2020

” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class.

Video 352

Video Journalism Education Resources 352

PR for Anyone

APRIL 2, 2025

Every week, she was pushed to her limits, both emotionally and creatively, testing her resolve and passion for cooking. By embracing her identity and using her platform to educate the public, Carla has had a profound impact on how people understand and appreciate soul food.

Industry 130

Industry Storytelling Education Television 130

Deirdre Breakenridge

OCTOBER 16, 2014

Keeping an eye on Data and Data Education. If journalists are learning about data journalism, then shouldn’t PR people be educated as well? There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories.

Big Data 250

Big Data Data Education International 250

5W PR

DECEMBER 6, 2024

Balancing Creativity and Compliance Crafting engaging and memorable alcohol advertising campaigns while adhering to strict regulatory standards can be a delicate balancing act. While creativity is essential for capturing attention and driving brand awareness, it must be tempered with a deep understanding of the boundaries set by local laws.

Advertising 78

Advertising Advertising Ethics Local 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Our job is to educate them in advance about what media need and want. Explain what is required . Never make coverage guarantees. Don’t confuse PR and sales.

Publicity 334

Publicity How To Product Launch Agency 334

PRSay

OCTOBER 8, 2020

As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. Olga Mayoral Wilson, APR, Fellow PRSA, is an award-winning Puerto Rican PR professional who is also an educator, mentor, D&I advocate, strategic-communications adviser and former CCO for Fortune 500 companies.

Education 211

Education Writing Leadership Resources 211

5W PR

FEBRUARY 20, 2025

The campaign centered on how LEGO has been a constant source of creative expression across generations. According to NPD Group research, educational toy sales increased by 31% in 2021. PR campaigns that highlight learning opportunities while maintaining fun appeal show strong results.

Company 78

Company Branding Brand Crisis Management 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR-generated content offers a depth that helps educate customers about a complex product or a new category. But the conflict typically runs deeper. A major market research initiative. .

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. By educating customers about the benefits of the product’s ingredients, brands can provide a more in-depth understanding of how the product works and why it’s effective.

Creativity 88

Creativity Video Social Media Education 88

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The list will not only be an educational resource for the agency team, but it can spark thoughts about “out of the norm” assets that have been overlooked in the past. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Use your proposal as a guide.

Agency 310

Agency Meeting B2B Conference 310

5W PR

AUGUST 23, 2024

Success hinges on understanding the audience, crafting compelling narratives, and utilizing a variety of formats to maintain interest and provide valuable information which can be done when working with a creative agency. Weaving educational content into a compelling narrative can transform complex information into an engaging experience.

Education 78

Education Infographics Case Study Exercises 78

Cision

DECEMBER 8, 2017

Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. That leaves the bulk of the work to creative expression. At MultiVu Creative, we’re big fans of animation, and that’s because humans process pictures much faster than text.

Video 189

Video Creativity Conference Education 189

Sword and the Script

SEPTEMBER 24, 2024

Get creative and be sure the sales team is involved in developing the plays. Instead of asking customers to say great things about you, you are simply asking customers to help educate their peers, and that puts them on an industry pedestal. For example, offer a percentage discount, early access to new features or free training.

B2B 142

B2B Case Study Study Conference 142

5W PR

OCTOBER 2, 2024

PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. By merging PR’s strategic acumen with content creation’s creative prowess, organizations can produce content that resonates, engages, and achieves business goals.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

PRSay

MAY 21, 2021

Not only does collaboration deliver a more comprehensive communications approach but, in learning from one another, we also find creative ways to reach our target audiences. Tia Over is partner at The Mathews Group , where she advises Fortune 50, higher education and nonprofit clients on communications strategy.

Communications 203

Communications Nonprofit Creativity Agency 203

Landis PR

OCTOBER 23, 2024

Media literacy education is crucial for adults as well as children. Being media literate not only makes us more responsible consumers but also opens up opportunities to engage more fully and more creatively with the online (and offline) media world. It’s not something that you learn once and then you’re done.

Media 59

Media Survey Education Tools 59

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. It may be when third-party expertise, influence, and education come together.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. But inspiration is harder to come by.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. Agencies also need to be educated on your internal data, technology platforms, and processes, which can be cumbersome and time-consuming.

Agency 189

Agency Creativity Internal International 189

ImPRessions - Crenshaw Communications

JUNE 22, 2020

A Tik Tok campaign can potentially separate a B2B brand from the pack, as it shows a willingness to take a risk, be bold and creative, and deliver content on a more personal and engaging level. . Sharing content in an educational and service-oriented tone, rather than a sales-driven one, will help build trust with an audience.

B2B 276

B2B Social Media Branding Brand 276

Cision

JULY 7, 2016

I’ve now been in the education side of PR for a little over four years, and the mission of this company is so powerful. I love working with our passionate team who know that education is the key to giving people what they want – opportunities. Spend your tuition money learning something which sparks your curiosity and creativity.

Education 227

Education Writing Pitching Groups 227

ImPRessions - Crenshaw Communications

MARCH 19, 2019

But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. . Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible.

Marketing 306

Marketing Advertising Advertising Industry 306

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. on May 29 to conduct a racial-bias education program. A crisis can be one of the most difficult situations in a CEO’s career.

Crisis 191

Crisis Data Software Privacy 191

Onclusive

OCTOBER 23, 2019

Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Creative and design abilities. Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan. Exceptional writing skills.

Marketing 46

Marketing Case Study Software Analytics 46

Prowly

AUGUST 29, 2019

You can learn and master a tactic all day long, but no amount of tutorials will ever be able to match the education you get in communicating and being creative that a PR background will give you. The post Why You Need PR Knowledge To Be A Good Link Builder appeared first on Prowly Magazine.

Education 133

Education Creativity Communications SEO 133

5W PR

JULY 20, 2023

The New York Toy Fair is held every year, bringing together professionals, educators, and innovators in the toy industry. It showcases the latest advancements in toys, games, and educational products. The fair has become a vital venue for innovation and education, promoting learning through play.

Education 60

Education Engineering Technology Creativity 60

PRSay

MAY 18, 2023

Here are some factors that both educators and communicators might consider about the use of artificial intelligence technology in their daily practices: • Understand AI’s capabilities and limitations. The educators believe the technology helps students focus on what to do with the generic output that ChatGPT gives them.

Publicity 185

Publicity Software Education Technology 185

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . These sectors may range from education, government and energy to financial services, healthcare and insurance. Global spending on cybersecurity products and services will exceed $1 trillion by 2021.

Enterprise 261

Enterprise Privacy Government Software 261

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. For ideas, consider the following tips. Add a Human Element. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Today’s buyers are more educated than ever, with vast informational resources at their fingertips. Educating prospective customers. How about a new car?

Branding 185

Branding Brand Marketing Wireless 185

PRSay

NOVEMBER 23, 2020

Even highly educated European scientists read only 20 percent of the words on a web page. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. That means that if you write at the 11th-grade reading level, then you’ll miss 97 percent of Americans.

Writing 199

Writing Case Study Training Storytelling 199

ImPRessions - Crenshaw Communications

JULY 26, 2019

The stat above is from a survey of ad agencies, but mismanaged expectations can happen in public relations , digital marketing, or other creative services. It’s up to the agencies to offer a roadmap for the work and educate their clients on how their expectations will be met.

How To 225

How To Agency Survey Education 225

5W PR

FEBRUARY 16, 2025

The brand provides detailed style guides and product education while allowing influencers creative freedom within established parameters. This balance has helped maintain consistent messaging while preserving authentic voices.

Branding 78

Branding Brand Marketing Guidelines 78