wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Inventory: mine and develop a creative archive.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Karen Freberg

JANUARY 14, 2021

We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field.

Social Media 88

Social Media Media Resources Creativity 88

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Basically, it’s a lot of education and a lot of hunting around.

Technology 120

Technology Analysis Data Tools 120

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. They also helped me think differently and creatively. Working for an amateur or professional sports team has always been a dream of mine.

Sports 113

Sports Travel Television Journalism 113

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error.

Strategy 62

Strategy Branding Brand Technology 62

prTini

JUNE 1, 2015

Similarly, a video designed to drive sales will be very different than one designed to educate. Where can a slower approach enhance your storytelling? In preparation for my PR News talk, I interviewed Dan Farkas , a videographer friend of mine to get some first-hand insights. What are your overarching key messages?

Video 28

Video Travel Viral Resources 28

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s done an extensive survey and in-dedpth interviews. She manages a staff of 13 individuals and provides the final approval for all creative content.

Sports 0

Sports Leadership Internal International 0

Karen Freberg

NOVEMBER 4, 2018

Interviewed with the media about experience working with The Breeders’ Cup. For my fellow educators and professors, we all know more universities and programs are looking for us to have popular press mentions for what we are doing not only in our research, but teaching as well. Validation for assignments and preparation.

Social Media 52

Social Media Video Conference Analytics 52

5W PR

NOVEMBER 23, 2021

However, when it comes to demographics, the education of the users is not the most important factor, as over 30% of users have a high school education, while nearly 40% have a college education. Post Creative Stories. Another proven way to build an Instagram account is to post creative, original, and engaging content.

Instagram 158

Instagram Publicity How To Social Media 158

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. ” Scott Kaminski | Häfele America Co. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Solo PR Pro

SEPTEMBER 5, 2023

Educate your target audience. Get creative with thought leadership. You can create a platform to interview thought leaders in your target industries or use it to highlight your own expertise. Use your expertise to tailor each of these tips with a storytelling approach. Create resources.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. It delivered on all fronts — as an apology to customers and franchise owners, as a creative expression of frustration, and a show of brand personality.

Fashion 255

Fashion Reputation Social Media Branding 255

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Do we trust facts?

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Buyers relied heavily on salespeople for education. See these related interviews: Key Considerations in Choosing a CMS; Off Script #28: Matt Garrepy. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. The key here is quality over quantity.

B2C 52

B2C Case Study B2B Content Marketing 52

Stephen Waddington

MARCH 15, 2021

The inaugural lockdown conference was educational and a hell of a lot of fun. You do need the storytelling, relationship building, creative and analytical skills. A fast paced event with four inspiring speakers and a lively audience. Here’s what’s next. It started as these things often do as a discussion on social media.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 8, 2015

They are affluent, educated and maintain “listening habits dramatically different than the average American,” according to Edison Research. There are a handful of superior podcasts that I find broadly educational and consume habitually using iTunes on a regular basis. There’s several other important points about podcast listeners.

Radio 60

Radio Content Marketing Marketing Education 60

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. They had their education and their press cards or media cards. And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.”

B2B 52

B2B Communications Media Newspapers 52

Rock the Status Quo

FEBRUARY 3, 2015

After the first round of interviews we hosted “auditions” for finalists at a store and got great coverage, including WABC-TV. Put on your storytelling cap and head over to my website to choose your questions! We had moms applying for their sons and women for their boyfriends. I stepped into a cab one day and there it was on TaxiTV.

Agency 100

Agency Advertising Advertising Twitter 100

Contently - Strategy

MAY 10, 2024

It transcends the barriers of education, attention span, and even language (with the aid of subtitles), ensuring your message reaches far and wide. Storytelling Potential: Videos have the unique ability to weave narratives that resonate on an emotional level with viewers. This connection is instrumental in building trust and authority.

Leadership 98

Leadership Video B2C Interviews 98

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Goldman plots out the development of the profession from spin in the early-1900s to public education during the war, and latterly two-way engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Polaris

DECEMBER 4, 2014

Shawn Achor is funny—laugh-out-loud funny—and a great storyteller to boot. And if we can change the lens, not only can we change your happiness, we can change every single educational and business outcome at the same time.”. Gleeson runs through some creative approaches to displaying the 404 error that serve to take away the sting.

Marketing 220

Marketing Content Marketing Agency Storytelling 220