Waxing UnLyrical

JULY 16, 2014

But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. As the cliché goes, “You can’t manage what you can’t measure.”

Social Media 102

Social Media Measurement Media Groups 102

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. So, she got creative and figured out a program that consistently delivered a high volume of TV placements.

Measurement 111

Measurement How To Strategy Pitching 111

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 106

Measurement Education Twitter Facebook 106

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. on May 29 to conduct a racial-bias education program. Think of your monitoring and measurement tools as your early warning system.

Crisis 191

Crisis Data Software Privacy 191

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn System 101

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. PR writers can afford to get further into the weeds in white papers, since they aim for an educated and narrow audience. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

5W PR

OCTOBER 2, 2024

PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. By merging PR’s strategic acumen with content creation’s creative prowess, organizations can produce content that resonates, engages, and achieves business goals.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

ImPRessions - Crenshaw Communications

JULY 26, 2019

The stat above is from a survey of ad agencies, but mismanaged expectations can happen in public relations , digital marketing, or other creative services. It’s up to the agencies to offer a roadmap for the work and educate their clients on how their expectations will be met. What we’re after is impact.

How To 225

How To Agency Survey Education 225

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. A PR team must set forth a specific set of metrics from placements, to leads generated , to social mentions for any and all PR initiatives — and allocate budget for such measurement.

SEO 178

SEO Storytelling Product Launch Measurement 178

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. An article by Noel Tagoe, executive director of CIMA Education also highlights another recent report by CIMA and Oracle. If accounting is to give value it should learn to measure and report them appropriately.

Reputation 94

Reputation Measurement Branding Brand 94

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. This way you can measure success and course correct, if necessary, as you go along. Education on a topic.

Small Business 213

Small Business Fashion Groups Local 213

Onclusive

SEPTEMBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Responsibilities.

Software 150

Software Analytics Data Technology 150

The Resolution Blog

FEBRUARY 2, 2018

You’ll be onboarding, educating, and supporting our customers throughout their journey with us. You’ll be responsible for answering product questions, analysing trends in issues and working with the product and success teams to solve the issues through product design and educational content. Great writing is key.

Education 137

Education Tools Writing Creativity 137

Cision

APRIL 28, 2017

Not applying the same energy and creativity to their brand/company as they do to their client’s needs. Be sure to track and measure what is working for you. Take the time to get the necessary educational training and/or mentorship to strengthen your skills. Decide which channels make sense for your business goals.

Local 227

Local Energy Agency Policies 227

Karen Freberg

MAY 11, 2020

I have always used my summer breaks to reset, refresh, and educate myself on a new tool or skill. I will be at home working on various projects, which gives me a lot of time to invest in my continued education. Facebook Blueprint Educators Portal. Later and TikTok. Later and TikTok. Twitter Flight School.

Education 59

Education Social Media Media Resources 59

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. It’s important for brands to also invest in strategies that offer a measure of a guarantee — which is where paid media can offer immense value.

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The open, free-flowing exchange of updates and ideas in the form of an employee suggestion platform tends to produce measurable results. Platforms like this not only store employee-generated content, but they set goals and measure KPIs. Employee engagement comes from the ability to speak and be heard.

Internal 147

Internal International Employee Mobile 147

The Resolution Blog

FEBRUARY 1, 2018

You’ll be onboarding, educating, and supporting our customers throughout their journey with us. You’ll be responsible for answering product questions, analysing trends in issues and working with the product and success teams to solve the issues through product design and educational content.

Education 120

Education Technology Creativity Measurement 120

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. We also host our annual National ¡Bravo! Short Response: 1.

Automotive 245

Automotive Resources Consumer Strategy 245

PR Job Coach

FEBRUARY 24, 2014

Have they demonstrated an equal measure of humility and ownership? Are you able to join forces with others in pooling your intellectual talents and creative ideas based on your experience. Does the company sponsor post college education? Collaboration. Do you have the courage and mentality to team play?

How To 185

How To Leadership Interviews Google 185

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. We all need to treat our work lives (our personal lives, too) like an extended graduate education.

Reputation 177

Reputation Measurement Exercises Pitching 177

ImPRessions - Crenshaw Communications

MAY 31, 2018

With every business maneuver magnified, reputation now carries measurable, concrete value. Much of PR and marketing is less about delivering messaging and more about delivering entertaining, educational, and useful content. Great PR carries a creative license. Creative thinking is the edge that helps rise above the rest.

Creativity 136

Creativity Reputation Advertising Advertising 136

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. But in recent years, data has shown its efficacy. 6 benefits of long form PR content. Business books create long-term opportunity.

Case Study 178

Case Study SEO Film Video 178

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. On Thursday, February 15, 2018, at 12:00 p.m.

Twitter 157

Twitter Storytelling Community Writing 157

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. This is the great debate in PR: how do we measure what we do and prove its value? There’s a sense of coming home — of being in the right place at the right time. How do analytics drive PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. Images: A Squared Photography , Southbank Centre ( Creative Commons ).

Data 120

Data Case Study Storytelling Conference 120

The Resolution Blog

OCTOBER 26, 2015

There is a lot of confusion out there as to what is PR, where does media relations fall into it and what measurables should a company expect. Do you follow a creative process? How do you measure success? This is a short-term measurable where technology can go a long way to assess the impact. Our steps are simple.

Education 120

Education Measurement B2B Meeting 120

Stephen Waddington

MAY 17, 2020

We need local, decentralised responses to arts, culture, education and transport. End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Schools - classroom education needs a radical rethink. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Retail Travel 118

Buzzstream

JULY 29, 2020

With PRs vying for the media’s attention, you have to be creative to stand out. . With dozens of metrics and measures of success out there, PRs are subject to evaluating their results on a client by client, campaign by campaign, and even a day by day basis. . Challenge convention and be creative. . And goals they have.

Publicity 119

Publicity Digital PR Creativity Education 119

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 189

Writing Communications Marketing B2B 189

ImPRessions - Crenshaw Communications

MAY 3, 2017

Stay educated. Continuing education in PR can provide a keen edge and there are many options from podcast to online and offline classes. As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites.

Writing 149

Writing Education Pinterest Creativity 149

Stephen Waddington

OCTOBER 3, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. But 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated. What’s your reading on the industry’s ability to measure its success?

Interviews 115

Interviews Agency Industry Measurement 115

Cision

AUGUST 19, 2015

For B2B brands, the title may be more educational in nature: “Tune in to Learn about [Blank].” Disclaimer: If you’re live streaming an educational session, you may not want to narrate the stream. Use them to measure audience interest and participation. Use it to your advantage. Tricks of the trade?

Video 120

Video Education Mobile B2B 120

Cision

MAY 9, 2016

And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology. Today’s communication professionals need to be just as knowledgeable about data collection and measurement as they are about creativity and building relationships.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

The Resolution Blog

OCTOBER 4, 2019

The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

NOVEMBER 12, 2015

Do you want to educate your customers or highlight testimonials? Measure ROI. Use tools like Wistia , Vzaar and YouTube analytics to get the numbers and the insights needed to measure your video content marketing efforts. . Images: jsawkins , Thomas Leth-Olsen , Bob ( Creative Commons ).

Video 120

Video Strategy Marketing YouTube 120