Cision

OCTOBER 12, 2015

At her recent webinar, Facebook partner and top social media thought leader Mari Smith shared seven proven tactics to build your business’s loyal customer base by driving more Likes to leads. On Facebook, your top priority as a business is to educate. So what should brands do? Create and Curate Other’s Content. Her answer?

Facebook 120

Facebook Education Infographics Social Media 120

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences. Keeping an eye on Data and Data Education.

Big Data 250

Big Data Data Education Internal 250

5W PR

FEBRUARY 20, 2025

LEGO’s “Rebuild the World” campaign successfully united parents and children by encouraging them to build together, resulting in a 21% increase in brand engagement across social media platforms. The campaign centered on how LEGO has been a constant source of creative expression across generations.

Company 78

Company Brand Branding Crisis Management 78

The Proactive Report

OCTOBER 31, 2019

Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients. So what kind of content do people want to see on their social feeds?

Social Media 100

Social Media Media Education Small Business 100

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR-generated content offers a depth that helps educate customers about a complex product or a new category. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

DECEMBER 6, 2024

Balancing Creativity and Compliance Crafting engaging and memorable alcohol advertising campaigns while adhering to strict regulatory standards can be a delicate balancing act. While creativity is essential for capturing attention and driving brand awareness, it must be tempered with a deep understanding of the boundaries set by local laws.

Advertising 78

Advertising Advertising Ethics Local 78

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint.

Creativity 120

Creativity SEO Mobile Journalism 120

Landis PR

OCTOBER 23, 2024

Today, I will discuss media literacy in the age of AI. As the world embraces artificial intelligence, it’s becoming increasingly more difficult to understand what is real and what isn’t, especially on social media. Media literacy education is crucial for adults as well as children.

Media 59

Media Survey Education Tools 59

ImPRessions - Crenshaw Communications

MARCH 19, 2019

But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message. The social media explosion has greatly expanded the toolbox of tactics comprised in a PR campaign. But it’s a lot closer to marketing than it used to be.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Sword and the Script

JANUARY 21, 2025

What I read is for me, but the way I think about it is that if the article was educational for me, it might also be for others. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. HubSpot has them for marketing and social media.

Google 157

Google Course Survey YouTube 157

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight. It may be when third-party expertise, influence, and education come together.

Storytelling 233

Storytelling Education Software LinkedIn 233

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. Whether it’s through hair product advertisements , packaging, or social media, there are many ways to showcase the benefits of hair products and stand out in a crowded market.

Creativity 88

Creativity Video Social Media Education 88

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Cybersecurity PR professionals should be following key contacts on social media, as well as subscribing to major newsletters like Politico’s Morning Cybersecurity or the Washington Post’s Cybersecurity 202. .

Enterprise 261

Enterprise Privacy Government Software 261

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. A new Pew Research Center survey of U.S. Tip #2: Let youth share their own stories.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Deirdre Breakenridge

OCTOBER 31, 2019

My pictures were used in our social media, on our website, and in promotional materials sent to donors. I did this using three key elements: good equipment, education, and editing software. This is very helpful if you are taking the pictures on your phone and uploading them directly to social media. Quick Tips.

Software 294

Software Nonprofit Instagram Social Media 294

The Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. Mike Falkow is the Creative Director of Meritus Media Inc. For more Digital PR Tips subscribe to our newsletter. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Social Media 246

5W PR

FEBRUARY 16, 2025

Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. The brand provides detailed style guides and product education while allowing influencers creative freedom within established parameters.

Brand 78

Brand Branding Marketing Guidelines 78

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. . Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. The Mumbrellacast.

Marketing 306

Marketing Advertising Advertising Industry 306

5W PR

DECEMBER 1, 2020

All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public. The post Creative Ways to Pitch Media During a Pandemic appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Creativity 88

Creativity Pitching Small Business Media 88

Remote PR Jobs

DECEMBER 12, 2022

Every brand needs to keep their target audience in the forefront of the creative vision in order to shape the best delivery of their message. It is common for startups to struggle with this question, but it is your responsibility to educate them on the inner workings of PR. social media. GET 30 FREE JOB LEADS NOW.

Privacy 258

Privacy Meeting Strategy Social Media 258

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. on May 29 to conduct a racial-bias education program. A crisis can be one of the most difficult situations in a CEO’s career.

Crisis 191

Crisis Data Software Privacy 191

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Communications Conversations

AUGUST 5, 2021

As a full-time social media marketing consultant to midsized and large companies AND an adjunct professor at the University of St. On one hand, requiring social media folks to get an MBA would add serious business legitimacy to the position, and the discipline. It’s an interesting question, actually. Biology majors.

Social Media 88

Social Media Marketing Media Local 88

Communications Conversations

AUGUST 5, 2021

As a full-time social media marketing consultant to midsized and large companies AND an adjunct professor at the University of St. On one hand, requiring social media folks to get an MBA would add serious business legitimacy to the position, and the discipline. It’s an interesting question, actually. Biology majors.

Social Media 88

Social Media Marketing Media Local 88

Cision

APRIL 28, 2017

Not applying the same energy and creativity to their brand/company as they do to their client’s needs. How does social media affect your business development mission and goals? Social media needs to be an integral part of a business development plan. What benefits does it provide? For starters, do your homework.

Local 227

Local Energy Agency Policies 227

Buchanan PR

JANUARY 9, 2023

The practice of developing a persona is an incredibly useful exercise for social media managers, as well – creating a representation of the average content consumer. Here are five things to consider when creating social media personas: Start with your target audience first. Education level: Bachelor’s degree.

Social Media 90

Social Media How To Instagram Media 90

Cision

JULY 7, 2016

I’ve now been in the education side of PR for a little over four years, and the mission of this company is so powerful. I love working with our passionate team who know that education is the key to giving people what they want – opportunities. You see this often manifest itself in social media. Another mistake?

Education 227

Education Writing Pitching Groups 227

5W PR

AUGUST 23, 2024

Success hinges on understanding the audience, crafting compelling narratives, and utilizing a variety of formats to maintain interest and provide valuable information which can be done when working with a creative agency. Weaving educational content into a compelling narrative can transform complex information into an engaging experience.

Education 78

Education Infographics Case Study Exercises 78

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Compared to humans, neural networks underperform when it comes to recognizing symbols, grasping concepts, and understanding social context. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. So, why aren’t we lucky creative services types taking advantage of this?

Marketing 173

Marketing Creativity Storytelling Privacy 173

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

5W PR

OCTOBER 2, 2024

PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. By merging PR’s strategic acumen with content creation’s creative prowess, organizations can produce content that resonates, engages, and achieves business goals.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

Communications Conversations

MARCH 28, 2018

So, it captured people’s attention–and that’s where we’re at with social media marketing. Education was still part of the focus. But, HRB also found interesting ways to make the event educational, which in many ways, was the whole point. But, here was the creative twist.

Social Media 95

Social Media Marketing Media Facebook 95

Critical Mention

SEPTEMBER 18, 2018

Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. Teaching social media is a lot of fun.

Course 79

Course Social Media Media Community 79