PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations
Sword and the Script
AUGUST 17, 2021
88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”
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