Onclusive

SEPTEMBER 23, 2019

Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. The ideal candidate is a creative problem solver who gets things done. A great listener and fantastic creative problem solver.

Software 150

Software Analytics Data Technology 150

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. How are its employees treated? What does it value?

Marketing 173

Marketing Creativity Storytelling Privacy 173

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 183

How To Employee Survey Exercises 183

Solo PR Pro

AUGUST 1, 2023

Hiring your first employee as a solo PR Pro is a significant milestone. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way. Resources: Nerdwallet – Ready to Hire Your First Employee.

Employee 85

Employee Small Business Resources Insurance 85

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Looking to buy enterprise software? In fact, employees can be both a rich source of stories and a powerful channel through which to tell them.

Branding 185

Branding Brand Marketing Wireless 185

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD’s creation represents the first AI employee of a virtual public relations workforce.

Employee 60

Employee Data-Driven PR Communications Software 60

Sword and the Script

NOVEMBER 3, 2020

Meltwater has the “happiest employees,” according to a third-party survey by Comparably, which “compiled from 10 million employee ratings across 60,000 U.S. The company says the “award speaks to Meltwater’s creativity, flexibility, and continued focus on personal and professional development during these challenging times.”

Instagram 160

Instagram Technology Resources Employee 160

Cision

DECEMBER 2, 2015

Whether you listen to complaints using free Google alerts or comprehensive listening software, you should look for mentions of your brand as well as keywords that describe your services. Many brands are hesitant to let employees speak up on social media, but restricting these organic brand advocates closes the door to many opportunities.

Branding 120

Branding Brand Employee Social Media 120

Cision

DECEMBER 9, 2015

A copyright is legal protection for your creative works and ideas that are published, broadcast, or presented or displayed publicly. If you’re more interested in having people reuse original branded content, check out Creative Commons. Also involve executives, managers and other influential employees. Not so fast.

How To 120

How To Training Education Creativity 120

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. About 80% of managers are worried “about retaining valued employees.” One small thing that leaders can do to help hold on to employees is to recognize their work.

Survey 104

Survey Trends Marketing Creativity 104

ImPRessions - Crenshaw Communications

MAY 15, 2017

A chance to show creative flair. . And virtually everyone is welcome at a creative brainstorm, because a good idea can come from anyone. As part of the group, young employees learn how to cooperate, delegate and support each other. We choose hires who demonstrate more than just dazzling academic prowess.

Skype 147

Skype Agency Meeting Software 147

Cision

OCTOBER 19, 2015

It’s hugely helpful to use social listening software at this step; there’s simply no way to manually gather data from so many diverse sources today. For example, a general application could relate to improving employee advocacy. Images: Creative Sustainability , Creative Sustainability (2) , LMAP ( Creative Commons ).

Creativity 120

Creativity International Internal Data 120

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. 3) Creativity is the Soul of CMO. Is your PR agency bring creative ideas to the table? Talk to Us!

Creativity 60

Creativity Storytelling B2B Film 60

Landis PR

MARCH 17, 2025

new customers, increase in job candidate interest, boost in employee morale). Well, Id argue that our last win is a great starting point for the next creative idea. Dont just count speaking engagements and media hitsinclude a follow-up discussion to talk about the less public ways that program is working (i.e.,

Analytics 59

Analytics Measurement Data Software 59

Cision

NOVEMBER 30, 2015

Take influencer marketing to the next level with our newly updated PR software! Approach the question like you’re seeking a new cause to support or hiring a new employee. You choose causes and employees based on alignment. Images: Sam Saunders ( Creative Commons ). That all depends on your business’ strategic aims.

Branding 120

Branding Brand Employee Software 120

Cision

NOVEMBER 12, 2015

Consider holding regular trainings or offering resources to familiarize your employees with the laws they need to follow and abide by to keep your brand compliant. Social listening software can help by providing alerts when others share your published content. Images: Horia Varlan , Sam Howzit , Daniel Lobo ( Creative Commons ).

Branding 120

Branding Brand Software Reputation 120

Cision

FEBRUARY 11, 2016

Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. If your social team is only made up of one or a few people, then you’re missing an opportunity to expand on your team’s creativity.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

OCTOBER 31, 2015

No matter which software or tools your brand uses, set up multiple keyword searches based on your company name, product names, words and phrases describing your services and misspellings of any of the above keyword examples. Employees must be able to communicate their findings externally and internally.

System 120

System Social Media Media Data 120

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. ” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man to fish when you can teach him to how to benefit from your B2B software, right? This personality has a point.

B2B 143

B2B Trends Video Course 143

Buzzstream

JANUARY 20, 2025

For one HR software client, whosetarget audience is HR managers and leaders, a common issue is staff not taking annual leave, which can lead to burnout, illness, or other challenges. BuzzStream frees up our digital PR team so they can be more creative. What are the common issues for the clients customer base?

Digital PR 62

Digital PR Internal International Data 62

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 148

B2B Marketing Survey Software 148

The Resolution Blog

DECEMBER 1, 2015

We’ve met a handful of PR professionals learning from software development in order to better integrate campaigns and work more reactively. A few members of the board had been inspired by the Agile movement in the software development world so we decided to explore it further. We needed a change. Daily stand-ups are key.

Banking 120

Banking Communications Software Google 120

Sword and the Script

JANUARY 31, 2023

PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI). With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 15, 2024

Edelman on Quid Here’s what Edelman had to say about Quid : “The AI Search feature enables analysts to quickly craft more creative and accurate searches within the dashboard. This is worth mentioning because Microsoft products have broad adoption in PR – and not just external communications but internal and employee communications too.

Report 142

Report Marketing Analysis Tools 142

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. Especially for small companies that can’t afford a huge workforce, this can be a great way to get a lot done without completely burning out employees.

Tools 75

Tools System How To Software 75

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. Full-time employees have a tendency to take brand messaging for granted. If they’ve never used a piece of software before or they need a refresh, hop on a screenshare call and walk them through it. Explain the company and business objectives.

Company 111

Company Pitching System Interviews 111

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What is public relations? Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 113

Interviews Publicity Technology Social Media 113

Cision

FEBRUARY 1, 2016

With some creativity, it’s not hard to imagine this feature being far more useful for many businesses than it is right now. And subscriptions can also be used to keep tabs on competitors (if their employees are posting public content to Facebook) and to follow thought leaders in the industry. Third-Party Integration.

Facebook 48

Facebook Video Groups Creativity 48

Communications Conversations

JULY 26, 2018

In a recent guest post on Mark Schaefer’s blog, the author tried to make the case for why more marketers should be budgeting for social analytics software. This includes everything from management tools like Spredfast and Sprinklr to analytics tools to employee social advocacy tools. They just don’t.

Technology 84

Technology Social Media Tools Trends 84

ISEBOX

SEPTEMBER 8, 2016

And, typically, you need a particular software that enables you to track this activity (ISEBOX uses HubSpot , others being Marketo and InfusionSoft which you may recognize). A new CEO – if I’m not an employee or stockholder, don’t care. Here’s the thing: People don’t like to be sold to. Losing sleep. Losing hours.

Infographics 105

Infographics Software Video Employee 105

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. TikTok updates its content posting software TikTok are forever evolving with the times and has now launched an update to its Content Posting software.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

Branding 90

Branding Brand Marketing Ethics 90

Maxim Behar

JANUARY 24, 2022

The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

Ethics 52

Ethics Creativity Leadership Crisis Management 52