NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. It’s a necessity for the high-energy activation needed on such a hectic night. .

Creativity 78

Creativity Data Trends Analytics 78

PRSay

MAY 2, 2023

Desks that rise so you can stand behind them also encourage physical activity and blood-flow, so high-energy people can let some of that energy out. Bright colors and decorated walls and cubicles bring creativity to the office and give off happy feelings, which is how employers want employees to feel about their jobs.

Energy 202

Energy Employee Insurance Insurance 202

Cision

OCTOBER 7, 2016

If possible, always good to include relevant promotional dates, where a talent is based, and commanding national tape is very helpful – stuff that shows personality, fun, energy. Sometimes tape can be flat and it works against the pitch. For books it’s great to get a hard copy send to the office. Be kind and be honest.

Pitching 275

Pitching Television Energy Social Media 275

Cision

AUGUST 10, 2017

There are always last minute curve balls, but if you can get ahead of them with proactive and creative thinking, it cuts out a lot of the stress and keeps the process fun! It’s critical to invest time and energy cultivating these connections. The ability to be flexible with any strategy or plan of attack is key.

Energy 212

Energy Creativity Social Media Industry 212

Stephen Waddington

MARCH 4, 2021

Human beings are creative social animals. Wake up and smell the energy Creative working is tough. There is a growing stack of tools to help but it is no replacement for feeling and smelling the energy of a team. We all bring our personal experience to the discussion about the divide between home and office working.

Energy 177

Energy Survey Exercises Creativity 177

Melissa Agnes

JULY 2, 2014

She wanted to be her best creative self, writing for a greater cause than simply selling a product. And watching her social circle express their true creative talents in theatre and music certainly wasn’t helping. Her issues with the job were completely understandable. But not every moment is that moment.

Reputation 250

Reputation Print Customer Service Creativity 250

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . These sectors may range from education, government and energy to financial services, healthcare and insurance. Global spending on cybersecurity products and services will exceed $1 trillion by 2021.

Enterprise 261

Enterprise Privacy Government Software 261

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 76

Creativity Product Launch Examples Energy 76

Stephen Waddington

JANUARY 7, 2021

The energy contained by lockdown cannot be contained forever. January is always a time for hiring in the creative industries but there’s a renewed energy this week. Organisations have cut back to preserve cashflow and survive. They have been operating month-to-month since March 2020. The economy hasn’t stopped.

Agency 171

Agency Energy Travel Government 171

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Focus is strong on work-life balance, with quite a high degree of personal freedom for employees.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

Creativity 78

Creativity How To Storytelling Consumer 78

Solo PR Pro

SEPTEMBER 12, 2023

Every public relations professional understands that creativity isn't just a switch you can turn on or off. However, with the right strategies, you can ensure that your creative reservoir is always filled with fresh ideas. Here are five ways to reignite that creative spark, when you are feeling stuck.

Creativity 79

Creativity Energy Writing Strategy 79

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. For ideas, consider the following tips. Add a Human Element.

Industry 222

Industry How To Insurance Insurance 222

The Proactive Report

NOVEMBER 3, 2022

If you were to “cold call” and attempt to sell a product or service to a potential customer, there will be a fair amount of energy and time dedicated to bringing the person on the other end of the call up to an understanding of who you are, and what it is that you’re selling, and why they should be interested or even care about it. .’

Digital PR 246

Digital PR Reputation Employee Social Media 246

Cision

APRIL 28, 2017

Not applying the same energy and creativity to their brand/company as they do to their client’s needs. What business development mistakes do you see communication and PR agencies typically make, and what advice do you have for avoiding those pitfalls? It’s a fine balance, but an important one, to address in the business plan.

Local 227

Local Energy Agency Policies 227

Prohibition

FEBRUARY 10, 2023

As part of our ongoing work to showcase C4 Energy, the fastest-growing drink brand in U.S, to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content.

Creativity 62

Creativity Print Marketing Retail 62

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. Mobil took out full-page advocacy op-eds in the New York Times to share the company’s viewpoint on public issues like technology, mass transit, and energy independence.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PRSay

SEPTEMBER 13, 2021

In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning. Just think how much energy you can infuse into your next all-staff meeting or drinks with friends in the profession when you use an ESA as a conversation starter or fodder for a little friendly competition.

Ethics 181

Ethics Case Study Analysis Exercises 181

PRSay

JANUARY 11, 2021

In my limited exposure so far, I’ve been able to see the incredible commitment of time and energy from the members. I’m sure the PRSA member energy is going to be contagious! As a leader, how do you foster this creativity on your teams? I want that feedback and that honest information because that’s how we all get better.

Energy 183

Energy Journalism Leadership Meeting 183

Cision

MAY 26, 2016

It’s an investment of time and energy, but it doesn’t take all that much money to pull off. David Greenspan is the Creative Director at TM34 Marketing , a full service digital marketing agency. Not only will delightful content capture the attention of your audience, but they’ll be rabid for more.

Analytics 200

Analytics Energy Google Data 200

Stephen Waddington

DECEMBER 17, 2018

Don’t over complicate it, save your energy for clients. Energy – agencies should be high energy environments. Ideas – clients buy creative ideas and ability to execute from people that they enjoy working with. A successful client relationship requires creativity, account management and chemistry.

Agency 114

Agency Energy Marketing Financial 114

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Cision

JUNE 22, 2017

Most companies spend a lot of time and energy on market research to identify specific segments that are likely to be motivated by their message. This is especially true in healthcare where there is a long list of regulations and guidelines that can become obstacles to creativity.

Healthcare 266

Healthcare Analytics Agency Trends 266

PRSay

JUNE 1, 2020

Canceling in-person Pride celebrations has meant that the LGBTQ community has had to be even more creative in planning and promoting virtual celebrations online. Smart communicators will harness this energy and amplify it — emphasizing authenticity, originality, humanity and compassion.” — Bob Witeck, president, Witeck Communications.

Community 209

Community Energy Crisis Internal 209

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. A call to action is a powerful thing; it invites people to get involved, to contribute their passion and their resources, whether energy, money or time.

Enterprise 227

Enterprise Agency Radio Fashion 227

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Here are the areas in which I think we need to focus our energy in skills and learning and development. Those insights will lead to better briefs to inform creative and content. Sneeze guards top the list.

Government 151

Government Crisis Energy Community 151

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

Despite crack research, novel creativity, tight strategy and a perfect blend of team members with dynamite chemistry, when we’re voted off the island, it hurts. In PR – as with many aspects of life – size up the key learnings and harness the negative energy to do something positive. That’s okay, don’t dwell on it. Learn from it.

Publicity 160

Publicity System Energy Creativity 160

Deirdre Breakenridge

JUNE 22, 2015

Working too much, finding yourself over-extended and depleting every last bit of energy out of your body is not good for you personally or professionally. By taking time to refuel (daily) and not waiting weeks or months, you will find a renewed focus, energy and creativity.

Energy 150

Energy Crisis Reputation Creativity 150

Deirdre Breakenridge

JUNE 22, 2015

Working too much, finding yourself over-extended and depleting every last bit of energy out of your body is not good for you personally or professionally. By taking time to refuel (daily) and not waiting weeks or months, you will find a renewed focus, energy and creativity.

Energy 150

Energy Crisis Reputation Creativity 150

PRSay

SEPTEMBER 20, 2019

When your company hires a new employee, one of two things can happen: Your organization routinely adds another employee to the company directory, or it can creatively and thoughtfully onboard a new hire who is primed to become a brand advocate. Internal employees should feel the same passion and energy as external customers. .

Internal 139

Internal International Communications Strategy 139

PR Job Coach

JULY 24, 2013

Find other outlets for your creative energy and drive. You have a paying gig and are still able to pay for the roof over your head and three square meals a day. Consider yourself fortunate. There are 11.8 million Americans without gainful employment. Be thankful you are not one of them.

Real Estate 140

Real Estate Energy Conference Creativity 140

PRSay

OCTOBER 14, 2021

Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. I get energy from that. Balance is difficult to achieve, so I think more about integrating work and volunteer service.

Meeting 148

Meeting Crisis Management Energy Resources 148

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

When requesting proposals, would you rather hear from firms who are good at filling out lots of paperwork, or agencies that spend valuable time and energy on creative ideas and effective strategies? Use a simple RFP. A long, arduous RFP process only proves a PR firm is good at administrative tasks.

Energy 136

Energy Agency B2B Leadership 136

Stephen Waddington

JULY 7, 2022

Transparency as a driver for change There is a notable overlap between PRCA members and agencies on the Clean Creative 2021 F-List of agencies that support clients in the fossil fuel industry. All PRCA members, including those working in the energy sector, are bound by the association’s code of conduct.

Leadership 111

Leadership Publicity Energy Crisis 111

Shift Communications

AUGUST 31, 2016

Get creative. Working with a smaller PR budget doesn’t mean you can’t still get creative. We pride ourselves in being a creative firm so don’t forget about that because your client can’t execute the craziest PR stunts. Whatever the goal is, make sure you are both on the same page before developing a campaign for success.

Publicity 100

Publicity How To Creativity Energy 100

PR Matters

APRIL 21, 2016

To do it right, you must expect to commit and invest serious time, energy and resources into it for the long-term. It means applying effort and creativity that is consistent and ongoing. PR is about building relationships with significant others [ Tweet Quote ] (see 2, 3 and 5 above).

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Translating that type of connection into a virtual world requires thoughtful creativity. Marketers slap together a deck and say their piece in front of a small audience. Storytelling that stands out.

Storytelling 144

Storytelling Video Groups Conference 144