NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. It’s a necessity for the high-energy activation needed on such a hectic night. .

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Creativity Data Trends Analytics 78

Prohibition

FEBRUARY 10, 2023

As part of our ongoing work to showcase C4 Energy, the fastest-growing drink brand in U.S, to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content.

Creativity 62

Creativity Print Marketing Retail 62

Wadds Inc.

OCTOBER 19, 2024

Clean energy industries: Powering the future with sustainable solutions and green job creation. This sector could see expansion in offshore wind farms and development of new energy storage technologies. Creative industries: Nurturing the UK's cultural and artistic strengths for global impact and economic growth.

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Government Industry Strategy Energy 98

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

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Creativity Product Launch Examples Energy 96

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 76

Creativity Product Launch Examples Energy 76

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Just look at GE Reports, which has built a dedicated newsletter of over 100,000 people and regularly goes viral on Reddit by covering the company’s amazing new inventions and initiatives across renewable energy and air travel. And in 2019, we’re going to see that become true.

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Content Marketing Creativity Marketing Travel 110

Ronn Torossian

OCTOBER 17, 2019

Anywhere you look, countless new apps promising to slash distractions and increase your creative energy are just waiting to steal your attention away. Today’s workplace culture is all about productivity and the practice of increasing it. We now have exercises that can be done to practice concentration and mindfulness.

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Exercises Energy Creativity 150

PRSay

MAY 2, 2023

Desks that rise so you can stand behind them also encourage physical activity and blood-flow, so high-energy people can let some of that energy out. Bright colors and decorated walls and cubicles bring creativity to the office and give off happy feelings, which is how employers want employees to feel about their jobs.

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Energy Employee Insurance Insurance 202

Prohibition

FEBRUARY 15, 2023

We worked on various projects alongside our talented in-house creative team that allowed us to help brands convey key messages, showcase new products and support wider campaign activity. To find out more about our creative or wider services, please contact the team. Last year was a busy and exciting one for team Prohibition.

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B2C Creativity Energy Print 62

The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”.

Creativity 41

Creativity Energy Ethics Course 41

Stephen Waddington

MARCH 4, 2021

Human beings are creative social animals. Wake up and smell the energy Creative working is tough. There is a growing stack of tools to help but it is no replacement for feeling and smelling the energy of a team. We all bring our personal experience to the discussion about the divide between home and office working.

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Energy Survey Exercises Creativity 177

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

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Branding Brand How To Film 78

Stern + Associates

AUGUST 16, 2023

We chatted about the exponential speed of technology advancement, how to use generative AI like ChatGPT to maximize efficiency at work and the future of energy prosperity.

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Meeting Ethics Energy Technology 118

Stephen Waddington

JANUARY 7, 2021

The energy contained by lockdown cannot be contained forever. January is always a time for hiring in the creative industries but there’s a renewed energy this week. Organisations have cut back to preserve cashflow and survive. They have been operating month-to-month since March 2020. The economy hasn’t stopped.

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Agency Energy Travel Government 171

Prohibition

OCTOBER 20, 2021

We recently started working with US sports nutrition giant Nutrabolt, supporting the launch of America’s fastest growing performance energy brand, C4, to a UK audience. Our Head of Creative, Vicki Murphy comments: “Launching the C4 brand from scratch across UK social channels is a huge challenge, but one we are delighted to be involved in.

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Energy Sports Creativity Instagram 62

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. quickly, but then you take it in other directions as well, like how much energy usage. And that, that goes across these pages as well as creative camp. Darren: Yeah. Five years or something that I’m looking at.

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Creativity Digital PR Data Pitching 117

Stephen Waddington

JULY 7, 2022

Transparency as a driver for change There is a notable overlap between PRCA members and agencies on the Clean Creative 2021 F-List of agencies that support clients in the fossil fuel industry. All PRCA members, including those working in the energy sector, are bound by the association’s code of conduct.

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Leadership Publicity Energy Crisis 111

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s a burst of energy, hydration, nutritional value, or taste, emphasize what consumers will gain from choosing the brand’s product.

Branding 78

Branding Brand How To Advertising 78

Beyond PR

JUNE 9, 2016

I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Bradley warns that some B2B marketing tends to be so creatively safe it teeters on the edge of boring and risks not engaging its audience. We’re talking to the same person. I try to be engaging.”.

Creativity 40

Creativity B2B Guidelines Energy 40

Stephen Waddington

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. Agencies invest considerable emotional energy and time in a new business.

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Pitching Publicity System Energy 117

The Proactive Report

NOVEMBER 3, 2022

If you were to “cold call” and attempt to sell a product or service to a potential customer, there will be a fair amount of energy and time dedicated to bringing the person on the other end of the call up to an understanding of who you are, and what it is that you’re selling, and why they should be interested or even care about it. .’

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Digital PR Reputation Employee Energy 246

Mark My Words

AUGUST 7, 2023

Embracing these moments of disconnection from digital distractions grants us renewed energy and sparks our imagination. Some of my best ideas for creative campaigns came from gazing out of a train window during my daily commute.

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Energy Training Creativity Technology 60

PR for Anyone

OCTOBER 25, 2023

If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. This transition showcased her adaptability and commitment to excellence in the ever-evolving field of media and communications.

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Storytelling Airlines Film Energy 130

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened.

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Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . These sectors may range from education, government and energy to financial services, healthcare and insurance. Global spending on cybersecurity products and services will exceed $1 trillion by 2021.

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Enterprise Privacy Government Software 261

Stern + Associates

APRIL 13, 2023

Read on to discover ten climate and energy experts Stern represents who are showing organizations and governments how to invest strategically, find purpose, take decisive action and influence others to build a cleaner and safer future, during Earth Month and beyond. Unfortunately, says Steven E.

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Policies Energy Government Crisis 118

PR in High Definition

APRIL 30, 2024

And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it. Apps like Flo , Clue and Natural Cycles all seek to help women understand their menstrual cycles and how they impact hormones, moods and energy levels.

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Privacy Energy Technology Financial 62

PRSay

SEPTEMBER 13, 2021

In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning. Just think how much energy you can infuse into your next all-staff meeting or drinks with friends in the profession when you use an ESA as a conversation starter or fodder for a little friendly competition.

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Ethics Case Study Analysis Exercises 180

5W PR

JANUARY 12, 2024

Convenience becomes a luxury, freeing up precious energy for what truly matters. SuperNoodle provides educational content for children of many ages, while KiwiCo’s Tinker Crate sends families on creative quests, complete with themed materials and engaging challenges.

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Branding Brand Energy Community 78

Mindful Marketing

APRIL 1, 2024

First, Aquafina is a creative name that evokes relevant positive perceptions for the brand. When people hear “Gatorade,” they probably think salty, sugary, energy, and colorful (yellow/green, blue, red). But by naming the new entry “ Gatorade Water ,” has the company gone to the well once too often?

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Branding Brand Sports Chemicals 85

5W PR

OCTOBER 30, 2023

The process of upcycling food involves identifying unused or underutilized food sources and creatively transforming them into appealing, safe, and nutritious products. Resource efficiency Upcycling conserves valuable resources such as water, energy, and agricultural land. How does food upcycling work?

Trends 78

Trends Agriculture Resources Consumer 78

Stephen Waddington

DECEMBER 17, 2018

Don’t over complicate it, save your energy for clients. Energy – agencies should be high energy environments. Ideas – clients buy creative ideas and ability to execute from people that they enjoy working with. A successful client relationship requires creativity, account management and chemistry.

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Agency Marketing Energy Financial 114

Cision

AUGUST 10, 2017

There are always last minute curve balls, but if you can get ahead of them with proactive and creative thinking, it cuts out a lot of the stress and keeps the process fun! It’s critical to invest time and energy cultivating these connections. The ability to be flexible with any strategy or plan of attack is key.

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Energy Creativity Social Media Industry 212

Bianchi Biz Blog

SEPTEMBER 23, 2024

I appreciate guests who take their experience and put all of their energy, heart, and soul into something they care about in the automotive industry. As a podcast host and producer, it’s my job to try and “bottle” that passion and energy into a digital recording. My mom always knew how to nurture creativity.

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Radio Automotive Meeting Interviews 93

PRSay

JANUARY 11, 2021

In my limited exposure so far, I’ve been able to see the incredible commitment of time and energy from the members. I’m sure the PRSA member energy is going to be contagious! As a leader, how do you foster this creativity on your teams? I want that feedback and that honest information because that’s how we all get better.

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Energy Journalism Leadership Meeting 182

5W PR

APRIL 18, 2023

This includes using regenerative agriculture practices and renewable energy in production. Offering consumers immersive experiences like virtual tastings or creative recipe ideas can create a memorable impression. Companies committed to sustainability in sourcing, production, and packaging may attract eco-conscious consumers.

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Agriculture Consumer Energy Education 88

PRSay

OCTOBER 14, 2021

Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. I get energy from that. Balance is difficult to achieve, so I think more about integrating work and volunteer service.

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Meeting Crisis Management Energy Resources 148