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By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.
Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. million users in 2023 TikTok : 2.13
Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.
There are always last minute curve balls, but if you can get ahead of them with proactive and creative thinking, it cuts out a lot of the stress and keeps the process fun! It’s critical to invest time and energy cultivating these connections. The ability to be flexible with any strategy or plan of attack is key.
This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.
Canceling in-person Pride celebrations has meant that the LGBTQ community has had to be even more creative in planning and promoting virtual celebrations online. Smart communicators will harness this energy and amplify it — emphasizing authenticity, originality, humanity and compassion.” — Bob Witeck, president, Witeck Communications.
Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Focus is strong on work-life balance, with quite a high degree of personal freedom for employees.
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.
Guiding HR and Internal Comms on steps and actions for company-wide communications activities. It’s also the only one to concern itself with all audiences, both internal and external. To do it right, you must expect to commit and invest serious time, energy and resources into it for the long-term. Advising management.
the concept of two-way internal communications to improve the company’s image after a mine strike massacre. But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. Most of all, Schmertz pioneered “creative confrontation” with media by corporate communicators.
Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.
Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Use a simple RFP.
Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.
It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. What’s your why?
Which tools their international team relies on for collaboration . ” It helps that the Spin Sucks team is focused, but also engaged – their passion and genuine love for PR make their meetings the creative space that fosters hashing out ideas: “Our brainstorm sessions are full of positive creativeenergy, laughter and common sense.
You’ve gone from a creative role to starting an agency from scratch and hiring people. What I didn’t want to do was go from being a global creative director to all of a sudden feeling like I was doing every single role in a business. We also do a lot of intern programs which are mostly about attracting young cool talent.
If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. This transition showcased her adaptability and commitment to excellence in the ever-evolving field of media and communications.
Guiding HR and Internal Comms on steps and actions for company-wide communications activities. It’s also the only one to concern itself with all audiences, both internal and external. To do it right, you must expect to commit and invest serious time, energy and resources into it for the long-term. Advising management.
Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?
Here are some questions you can ask to help understand whether what your pro is doing makes sense and will support your goals: How does this tactic (messaging exercise, award submission, internal communications audit, media pitch, submitted article, news release, other) connect to our business goals? instead of another tactic?
Is this subcontractor representing their interests outside the internal audiences? So, find folks who not only get the work done, but bring some positive energy! That hard-to-define spark of gelling with someone is important— you can find yourself being more creative, productive and satisfied with your work.
During the summer, I had the opportunity to work as a public relations intern in the clean energy space. As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened.
Being new to things is always a mix of discomfort and energy. I can vividly remember sitting at my desk as a research intern staring at excel, not knowing one thing about the program. At the start of my PR journey, that is exactly how I feel.
“A rose, by another name, would smell as sweet…” So anyway, I did the best I could to yell at convince my friend she just needed to refocus her energies and think long and hard about what makes her happy. She is talented, creative, thoughtful, and honest. And Happy International Workers’ Day.
In October 2019, we launched the world’s first poo powered pub, the first-ever public space to be powered by anaerobic digestion, a microbiological process that breaks down sewage waste and creates biogas which can be converted into energy. We took over a pop-up venue and re-branded it as ‘The Number Two Tavern’.
Being new to things is always a mix of discomfort and energy. I can vividly remember sitting at my desk as a research intern staring at excel, not knowing one thing about the program. At the start of my PR journey, that is exactly how I feel.
We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. What else can we do to get more diverse people and viewpoints in our industry?
CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. CSR Is a Popular Use Case That Often Lacks Creativity. In terms of creative value, CSR stories tend to have the dry tone of a press release.
This refers to the external or internal links that are driving traffic to your content. Internal traffic sources tell you about which content pieces are effective enough to generate leads for other pages as well. Image by Markus Spiske via Unsplash, CC0 Creative Commons. Traffic Sources. Let us know in the comments below.
The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Get creative with compliance. Get creative with compliance. Report Methodology. Create social videos and infographics.
Thank you so much for all your positive energy, leadership, and goodwill. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business.
I was trying to build up a really well-rounded in-house communication team encompassing a range of communication disciplines, both internal and external. Image: Tania Gail via Flickr , Creative Commons. One of the most creative cover letters I received was one sentence; 14 words, to be exact. Creativity will only get you so far.
Nevertheless, I have been able to assist with internal processes like onboarding, creative brainstorming practices and management development that make adjusting to growth like ours a little easier. What’s it been like to work with 135 PR, marketing and creative professionals day in and day out?
I was trying to build up a really well-rounded in-house communication team encompassing a range of communication disciplines, both internal and external. One of the most creative cover letters I received was one sentence; 14 words, to be exact. It was so creative, that I remember it verbatim to this day. Walk the talk.
Very often, that steals time and energy from your real job. The right platform doesn’t seek to crush creativity; it’s an enabler of it, giving everyone the same effective set of tools to work with. After all, if you wanted an operating system for your phones, you wouldn’t develop a “YouOS” internally. So what’s the answer?
Very often, that steals time and energy from your real job. The right platform doesn’t seek to crush creativity; it’s an enabler of it, giving everyone the same effective set of tools to work with. After all, if you wanted an operating system for your phones, you wouldn’t develop a “YouOS” internally. So what’s the answer?
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But I needed to channel my energies in a different way. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training. Plus, I didn’t want Albert Einstein calling me insane. The gift of desperation.
Design your day” means identifying ways to structure your day or week in a way that maximizes energy and productivity. If you have a project that requires a lot of concentration or creativity, or just a list of menial tasks to knock out, take half a day to work somewhere outside the office that’s best suited to help you GSD (get stuff done!).
She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Since the fall semester Brown has interned with the City of Hattiesburg mayor’s office, a position at which she has excelled. Kathryn Duke, @dukekathryn.
We routinize tasks with the goal of making them easier to process so we can use the mental energy we save on new tasks. Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. Over the last year I’ve written a lot about the social science around why we do what we do. A recurring theme is that our brains are wired for efficiency.
In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.
To date, my best experience practising public relations was 10 years ago, when I was employed as head of the PR department at an energy company; however, clinging to the past is not helpful. I think tomorrow’s PR leaders need to focus on developing more: strategic, critical and creative thinking skills, plus.
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