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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 139
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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118
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Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

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Behind the Headlines with Tera Leuthauser

Cision

There are always last minute curve balls, but if you can get ahead of them with proactive and creative thinking, it cuts out a lot of the stress and keeps the process fun! It’s critical to invest time and energy cultivating these connections. The ability to be flexible with any strategy or plan of attack is key.

Energy 212
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Behind the Headlines with Mónica Cortés

Cision

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.

Local 227
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Pride in a Time of Pandemic

PRSay

Canceling in-person Pride celebrations has meant that the LGBTQ community has had to be even more creative in planning and promoting virtual celebrations online. Smart communicators will harness this energy and amplify it — emphasizing authenticity, originality, humanity and compassion.” — Bob Witeck, president, Witeck Communications.

Community 209
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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Focus is strong on work-life balance, with quite a high degree of personal freedom for employees.

Energy 59