The Proactive Report

NOVEMBER 3, 2022

If you were to “cold call” and attempt to sell a product or service to a potential customer, there will be a fair amount of energy and time dedicated to bringing the person on the other end of the call up to an understanding of who you are, and what it is that you’re selling, and why they should be interested or even care about it.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Bianchi Biz Blog

NOVEMBER 20, 2023

Also, since I regularly invite auto, energy, and environmental leaders to share their perspectives in Green Car Journal and on GreenCarJournal.com, know that it’s better to pitch a Perspective or Voices piece authored by an executive you represent rather than ask if I’d like to do an interview. Any pet peeves with PR people?

Journalism 115

Journalism Automotive Interviews Writing 115

PRSay

OCTOBER 14, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. I get energy from that. Name: Michelle Egan, APR, Fellow PRSA.

Meeting 148

Meeting Crisis Management Energy Resources 148

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 89

Agency Energy Crisis Management Industry 89

Shift Communications

MARCH 3, 2016

SHIFT: After 27 years, how do you (and your team) recharge the creative process and come back even stronger year-over-year? . I think it is the connection to the digital creative community that keeps our creative process fresh. Onsite, the community inspires us with their energy and their passion and their enthusiasm.

Interviews 60

Interviews Conference Creativity Community 60

PR in High Definition

AUGUST 28, 2024

Now is a great time to capitalise on your team’s renewed energy to brainstorm and plan. Make sure your messaging is consistent across all PR channels, whether it’s through press releases, social media , interviews, or speaking engagements. Tailor these core messages to fit different platforms and audiences. Let’s chat!

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Wadds Inc.

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. Agencies invest considerable emotional energy and time in a new business.

Pitching 78

Pitching Publicity System Energy 78

Stern + Associates

APRIL 13, 2023

Read on to discover ten climate and energy experts Stern represents who are showing organizations and governments how to invest strategically, find purpose, take decisive action and influence others to build a cleaner and safer future, during Earth Month and beyond. What Can I Do? Unfortunately, says Steven E.

Policies 105

Policies Energy Government Crisis 105

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. quickly, but then you take it in other directions as well, like how much energy usage. And that, that goes across these pages as well as creative camp. Darren: Yeah. Five years or something that I’m looking at.

Creativity 117

Creativity Digital PR Data Pitching 117

Wadds Inc.

JULY 7, 2022

Transparency as a driver for change There is a notable overlap between PRCA members and agencies on the Clean Creative 2021 F-List of agencies that support clients in the fossil fuel industry. All PRCA members, including those working in the energy sector, are bound by the association’s code of conduct.

Leadership 52

Leadership Publicity Energy Crisis 52

Cision

OCTOBER 7, 2016

As a celebrity booker, personal story points are best- interviews aren’t just about the project with daytime/talk formats so if there’s information about a person’s background, life story, socially conscious interests, etc., What will catch your attention? that’s helpful. Be kind and be honest.

Pitching 275

Pitching Television Energy Social Media 275

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. A brand story may be interesting, authentic, and even compelling, but that doesn’t mean it’s easily transformed into a feature story or interview.

Energy 168

Energy Measurement Media Relations Local 168

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

I am sure you will find something interesting from this interview and take it for personal use. Sergii Bidenko: During crises, people need strength and energy to fight stress. Natalia Samoylenko: Stress response is reflected in different levels of health -- physical, emotional, and energy. Why does this happen?

Energy 52

Energy System Exercises Examples 52

Shift Communications

AUGUST 31, 2016

Get creative. Working with a smaller PR budget doesn’t mean you can’t still get creative. We pride ourselves in being a creative firm so don’t forget about that because your client can’t execute the craziest PR stunts. Whatever the goal is, make sure you are both on the same page before developing a campaign for success.

Publicity 100

Publicity How To Creativity Energy 100

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.)

Communications 99

Communications Comparison Exercises Interviews 99

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) Energy and enthusiasm are contagious. Do that in high-energy, short and impactful soundbites. And don’t be boring.

Strategy 52

Strategy Interviews Pitching Energy 52

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

Or it can be a more subtle “win” – convincing a client to move on a bold PR initiative or salvaging an interview that went bad. Despite crack research, novel creativity, tight strategy and a perfect blend of team members with dynamite chemistry, when we’re voted off the island, it hurts. Learn from it.

Publicity 160

Publicity System Energy Creativity 160

The Resolution Blog

APRIL 26, 2019

You’ve gone from a creative role to starting an agency from scratch and hiring people. What I didn’t want to do was go from being a global creative director to all of a sudden feeling like I was doing every single role in a business. You can listen to the full interview with Steve on the PR Resolution Podcast here.

Agency 120

Agency Pitching Energy Creativity 120

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Prohibition

JUNE 8, 2023

An external microphone will improve audio quality in amateur videos, ensuring your viewers can hear you clearly and are especially helpful if a lot of the content you share on social media features interviews and ‘pieces to camera’. Another, low-cost measure of improving your phone’s video quality is a gimbal (also known as a stabiliser).

Video 62

Video Social Media Instagram Media 62

Sword and the Script

JANUARY 25, 2020

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. In a story, you not only weave a lot of information into the telling but you also arouse your listener’s emotions and energy. 1) What is storytelling?

Storytelling 116

Storytelling Examples B2B Chemicals 116

wiredPRworks

MAY 8, 2021

It’s not about how much money you have right now, it’s about partnering up with someone who’s as interested in growing your business in creative, and profitable, directions as you are. A Marketing Transformations Experience for Creative Startups and Smart Entrepreneurs. Add speed or energy to something.

System 52

System Marketing Creativity Energy 52

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. Be scrupulous.

Training 159

Training Pitching Writing Video 159

Maxim Behar

APRIL 14, 2024

Interview with Economy.bg Your career covers various fields – PR, entrepreneurship, and diplomacy. Does your creative process involve any research phase, and if so, what does it include? In the meantime, I discuss important projects and marketing strategies with clients, conduct interviews with candidates, and so on.

Writing 59

Writing Social Media Meeting Facebook 59

Communications Conversations

JULY 24, 2019

I know I’ll have to bring the energy and enthusiasm to these talks, but I also know the real-world, this-just-happened aspect to this will be powerful and relevant for the kids. How do you think things worked out for this client? That kind of thing. Students will be graded on participation, so I’m hoping for a lively discussion.

Case Study 120

Case Study Communications Study Meeting 120

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. Being organized, detail-oriented, proactive, having a sense of urgency, demonstrating confidence, interest and positive energy, and generating and sharing new ideas with teammates and clients are keys to success.

Groups 113

Groups Employee Ethics Strategy 113

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? It’s through those conversations I have seen a new energy and more importantly, better results. I’m feeling inspired. The reason? PR teams are buzzing right now. It’s working.

eBook 120

eBook Print Conference Measurement 120

wiredPRworks

MAY 8, 2021

It’s not about how much money you have right now, it’s about partnering up with someone who’s as interested in growing your business in creative, and profitable, directions as you are. A Marketing Transformations Experience for Creative Startups and Smart Entrepreneurs. Add speed or energy to something.

System 40

System Marketing Creativity Energy 40

PR 20/20

JUNE 18, 2019

In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. Take time to understand the potential for AI and how it can supplement your work, truly freeing you to focus on the things that marketers should care about: empathy, creativity, strategy.

Marketing 53

Marketing Conference Technology Interviews 53

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. That approach lacks creativity and isn’t going to add much to your content strategy. Deep dives tend to work well as long explainer articles and videos, as do interviews with charismatic subjects.

Video 103

Video Brand Branding YouTube 103

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Use Creative Workshops for Ideation Don’t skimp on brainstorming. Quote from Amber : “We run creative workshops before we go into ideation. The creative lead at Verve Search. Is hero content dying? How you doing, Amber?

Digital PR 71

Digital PR Data SEO Strategy 71

The Hoffman Agency

SEPTEMBER 2, 2020

The former invite interviews, the latter the bin, yet both are born with the same ultimate ambition, namely, getting a job. It should be an enjoyable read which makes the potential employer think they’d like to have you on board and that you’d bring energy and enthusiasm to a role. A cover letter isn’t an academic task. not the case.

Handbook 36

Handbook B2B Agency Energy 36

wiredPRworks

JULY 25, 2016

The creative industry can be an exciting and challenging landscape to work in, and the path you take is totally up to you. SheSays Chicago has assembled some of the top women and men in creative for the sole purpose of helping YOU. MENTORS: Dan Fiestam , Chief Creative Officer at Laughlin Constable. Will you be there?

Conference 40

Conference How To Creativity Energy 40

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . But as journalists’ inboxes have become that much more cluttered, they don’t want to expend energy on trying to guess at the meaning behind your pithy wordplay. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations.

Pitching 98

Pitching Consumer How To Media Relations 98

ISEBOX

SEPTEMBER 29, 2016

An image tells us immediately if the content is going to be worth our time and energy opening and reading and absorbing the included text. It makes the back and forth between the journalist and your company pretty unnecessary unless they’re asking for an interview, which by the way is one of the goals of a press release.

Infographics 70

Infographics Comparison Energy Video 70

Cision

JUNE 1, 2016

In this interview, Susannah discusses the importance of listening carefully to those around you, why you can’t rely on guesswork when developing a communication strategy and how learning about your audience will improve your communication. Listening carefully takes energy, but it pays off in spades. You can’t do better than that.

Public Affairs 120

Public Affairs Community Energy Strategy 120

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Creativity Industry 245