The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. Mike Falkow is the Creative Director of Meritus Media Inc.

Digital PR 246

Digital PR Reputation Employee Social Media 246

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space.

Enterprise 261

Enterprise Privacy Government Software 261

PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles.

Strategy 87

Strategy Brand Branding LinkedIn 87

Barokas

FEBRUARY 4, 2019

Our staff is smart, gritty and creative. We give back to our communities with passion and energy. Over more than 20 years, David has held leadership roles at various agencies and led global communications for Deloitte. We are lucky to have David’s leadership and expertise at the agency.

Leadership 114

Leadership Energy Agency Local 114

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened.

Agency 89

Agency Energy Crisis Management Industry 89

Stephen Waddington

DECEMBER 17, 2018

Don’t over complicate it, save your energy for clients. Energy – agencies should be high energy environments. Ideas – clients buy creative ideas and ability to execute from people that they enjoy working with. A successful client relationship requires creativity, account management and chemistry.

Agency 114

Agency Marketing Energy Financial 114

Stern + Associates

SEPTEMBER 22, 2022

His evidence-based exercises and vivid stories illustrate essential confidence-boosting strategies and principles that sharpen focus, increase energy and altogether bring a sense of purpose to work. Put People First to Unlock Innovation, Creativity – and Higher Profits. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62

Offleash

JANUARY 24, 2023

Food and energy shortages as a result of the war in Ukraine. In down times, our clients look to us more than ever as strategic problem solvers able to assess how to get ahead of competitors with research, creative campaigns, and media coverage to promote innovation and generate momentum. By Julie Tangen Geopolitical tension.

Energy 52

Energy Financial Leadership Crisis 52

Stern + Associates

APRIL 13, 2023

Read on to discover ten climate and energy experts Stern represents who are showing organizations and governments how to invest strategically, find purpose, take decisive action and influence others to build a cleaner and safer future, during Earth Month and beyond. Unfortunately, says Steven E.

Policies 118

Policies Energy Government Crisis 118

Cision

APRIL 28, 2017

Not applying the same energy and creativity to their brand/company as they do to their client’s needs. Ask for feedback from your mentors and colleagues about your skill sets and leadership strengths. It’s a fine balance, but an important one, to address in the business plan. For starters, do your homework.

Local 227

Local Energy Agency Policies 227

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

To avoid a mismatch and save precious time during your search, include someone from leadership – a top decision maker – early in the vetting process. Use a simple RFP. A long, arduous RFP process only proves a PR firm is good at administrative tasks.

Energy 136

Energy Agency B2B Leadership 136

PRSay

OCTOBER 14, 2021

Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. I get energy from that. Balance is difficult to achieve, so I think more about integrating work and volunteer service.

Meeting 148

Meeting Crisis Management Energy Resources 148

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. In PR – as with many aspects of life – size up the key learnings and harness the negative energy to do something positive.

Publicity 160

Publicity System Energy Creativity 160

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times. Former President, ICCO.

Energy 52

Energy Groups Internal International 52

Stern + Associates

AUGUST 3, 2022

Together, we share resources and office space, and have become a unique firm for thought leadership services. Being organized, detail-oriented, proactive, having a sense of urgency, demonstrating confidence, interest and positive energy, and generating and sharing new ideas with teammates and clients are keys to success.

Groups 118

Groups Employee Ethics Strategy 118

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction.

Training 159

Training Pitching Writing Video 159

PRSay

JUNE 1, 2020

Canceling in-person Pride celebrations has meant that the LGBTQ community has had to be even more creative in planning and promoting virtual celebrations online. Smart communicators will harness this energy and amplify it — emphasizing authenticity, originality, humanity and compassion.” — Bob Witeck, president, Witeck Communications.

Community 209

Community Crisis Energy Internal 209

Solo PR Pro

MAY 14, 2021

Her immersion into this world of creativity sparked her curiosity for what existed behind the camera lens. But I also love leadership and the energy that takes.”. Originally from Southern California, she had moved to New York City to dabble in the film, television and entertainment industries. I’m tenacious.

Meeting 105

Meeting Training Study Film 105

Cision

JUNE 22, 2017

Most companies spend a lot of time and energy on market research to identify specific segments that are likely to be motivated by their message. They are critical to helping us recognize our consumers’ needs, understand the holistic industry trends, and incorporate thought leadership and technology.

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Industry Creativity 245

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. Taking the lead.

How To 111

How To Transportation Content Marketing Healthcare 111

Shift Communications

DECEMBER 14, 2016

You’ll also want to be cognizant of any upcoming changes in company leadership. If you can’t back up your claims (yet), focus energy on building up these proof points before investing in public relations. Wait to hire an agency until after the unveiling. Unfortunately, reporters don’t care about that new color scheme.

Publicity 60

Publicity Healthcare Case Study B2B 60

PR in High Definition

NOVEMBER 30, 2023

A quiet environment where you become lost in your own thoughts is important to let creative thinking flow. In that case, maybe we should drink more coffee because sometimes, and for all the right reasons, we need that extra burst of energy! Or maybe we should commit and focus on just one resolution that will last all year.

Exercises 71

Exercises Employee Energy Communications 71

OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. This is like picking a favorite child! I try to be brief and direct.

Pitching 98

Pitching Consumer How To Media Relations 98

Shift Communications

MARCH 3, 2016

While these certainly are the building blocks for an event centered on thought leadership and innovation, SHIFT wanted to get inside the mind that started it all. SHIFT: After 27 years, how do you (and your team) recharge the creative process and come back even stronger year-over-year? . Julie Frey. Account Manager.

Interviews 60

Interviews Conference Creativity Community 60

Cision

JUNE 1, 2016

Listening carefully takes energy, but it pays off in spades. Try to learn the surprising things and the difficult things that you may have no clue about as the leadership group. You were in your previous role as executive director of Technology Alliance for 20 years. Talk to your customers. You can’t do better than that.

Public Affairs 120

Public Affairs Community Energy Strategy 120

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Communicate your purpose to build trust and loyalty. And I’m not the only one.

Marketing 52

Marketing Storytelling Technology Community 52

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. Beyond the website, we apply the same tenets of thought leadership to our own brand building as we do in client campaigns.

Storytelling 60

Storytelling SEO Agency Leadership 60

Sword and the Script

JANUARY 10, 2017

Don’t miss these posts: B2B Customers Want Thought Leadership. The tension between these two goals is a beautiful thing and one that makes the pursuit worthy of our time and energy as bloggers.”. Is your PR agency bring creative ideas to the table? A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

Shift Communications

JANUARY 28, 2015

Nevertheless, I have been able to assist with internal processes like onboarding, creative brainstorming practices and management development that make adjusting to growth like ours a little easier. What’s it been like to work with 135 PR, marketing and creative professionals day in and day out?

Agency 60

Agency Real Estate Creativity Training 60

Waxing UnLyrical

APRIL 5, 2018

Review the cohort’s purpose, at least yearly, and switch leaders to maintain its energy, creativity and inspiration. Keep the energy alive. Volunteering should be connected to your organization’s bigger purpose, not just serve as another thing that employees feel obligated to do for the sake of their job responsibilities.

Nonprofit 60

Nonprofit Community Employee Energy 60

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Communications Conversations

AUGUST 21, 2018

We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores. We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters.

Sports 113

Sports Retail Local Report 113

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Students are recognized for their exemplary leadership, service and academic excellence. She added the leadership minor to compliment her leadership roles on campus.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106

Apparel Public Affairs Corporate Training 106

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

Sword and the Script

MARCH 19, 2019

In the past, it was more about using creative approaches to break through the clutter to reach someone in a broad audience. The marketing department is typically one with good, high energy, so it’s important to have the right culture fit as well. Lacey Ford is my guest on this 38th edition of the Off Script Q&A series.

Marketing 69

Marketing Measurement Analysis Data 69