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Behind the Headlines with Mónica Cortés

Cision

What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.

Local 227
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How to Get Creative With Your Toothpaste and Oral Care Campaigns

5W PR

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Find the Danish angle Write a story with a local angle for the Danish market.

Energy 59
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A Conversation With New PRSA CEO Linda Thomas Brooks

PRSay

In my limited exposure so far, I’ve been able to see the incredible commitment of time and energy from the members. I’m sure the PRSA member energy is going to be contagious! I’ve mostly met the Board of Directors at this point, but what I’ve heard about the individual members and local Chapters — it’s amazing how involved they are!

Energy 183
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Behind the Headlines with Eliot Harrison

Cision

Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. Most companies spend a lot of time and energy on market research to identify specific segments that are likely to be motivated by their message. Rapid Fire Round: If I could change one law, it would be ….

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Behind the Headlines With Jody Fisher

Cision

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. A call to action is a powerful thing; it invites people to get involved, to contribute their passion and their resources, whether energy, money or time.

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Behind the Headlines With Ashley Simmons

Cision

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.