The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? It’s through those conversations I have seen a new energy and more importantly, better results. I’m feeling inspired. The reason? PR teams are buzzing right now. It’s working.

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Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Maybe that lawyer did ask, but the judge ultimately decided if it was dismissed or allowed into the record. Like the judge, the reporter/editor ultimately makes that decision based on what was said.

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Communications Comparison Exercises Interviews 99

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. A call to action is a powerful thing; it invites people to get involved, to contribute their passion and their resources, whether energy, money or time. It got to a point that was too vast to comprehend.

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Enterprise Agency Radio Fashion 227

Shift Communications

DECEMBER 20, 2016

A fire requires three things to burn – heat (energy), fuel, and oxygen or a catalyst like oxygen (speed). Firefighters most often deny fire its heat through the use of water, taking away its energy. There’s the tide of public opinion – the heat, the energy. US License. Christopher S.

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Crisis Communications Crisis Communications Energy 60

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Energy and enthusiasm are contagious.

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Strategy Interviews Pitching Energy 52

Shift Communications

DECEMBER 9, 2015

SHIFT’s team approach allows for the work, expertise and energy to be spread evenly across all clients, allowing more room for creativity and putting the emphasis on collaboration over confrontation. I could sense that same energy just below the surface. Observation 2: “ Facts actually matter”.

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B2B Energy Print Government 60

Wildfire

JUNE 25, 2019

Working in PR, I’m always looking for unique ideas that get the creativity juices flowing. Once the data was collected, fashion designers from African countries transformed the data into one-off pieces to help tell each city’s respective stories, including about infrastructure and energy. Drumroll please….

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Fashion Comparison Insurance Insurance 40

OnePitch

SEPTEMBER 8, 2022

But as journalists’ inboxes have become that much more cluttered, they don’t want to expend energy on trying to guess at the meaning behind your pithy wordplay. What’s the best pitch of yours that resulted in coverage and what elements made it successful? This is like picking a favorite child! I try to be brief and direct.

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Pitching Consumer How To Media Relations 98

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Get creative with compliance.

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Financial Industry Report Insurance 108

Contently - Strategy

DECEMBER 4, 2018

Marketers typically think of the top of the funnel as the place where they get to be most creative. One of my favorite mid-funnel pieces of content we’ve produced is this short video case study about our client Eni , the global energy company. You want to grab your target audience’s attention and hold it.

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Case Study Marketing Study Content Marketing 110

Communications Conversations

AUGUST 21, 2018

We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. What else can we do to get more diverse people and viewpoints in our industry?

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Sports Retail Local Report 113

Buzzstream

SEPTEMBER 27, 2024

They print business cards. For example, if the news story is about energy conservation in the upcoming election, can you or your client fill in any holes in the coverage? Connecting the Dots Once you’re confident you’ve found a relevant topic, it’s time to create some content. Provide data? Predict the course of events?

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Digital PR Pitching Radio Google 118

Masters in Communications

OCTOBER 30, 2018

There is a narrative arc, energy, and some sense of the drama and surprise that daily life sometimes entails. Stories are emotional, experiential, and creative. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising. In short, they matter.

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Storytelling Chemicals Advertising Advertising 61

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

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Apparel Public Affairs Corporate Training 106

PR Conversations

APRIL 24, 2018

To date, my best experience practising public relations was 10 years ago, when I was employed as head of the PR department at an energy company; however, clinging to the past is not helpful. I think tomorrow’s PR leaders need to focus on developing more: strategic, critical and creative thinking skills, plus.

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Journalism Ethics Film Construction 79

Maxim Behar

JULY 4, 2024

This is not an evolution from newspapers, as in Gutenberg's time, the first printing presses, radio, and television. For example, many newspapers, if not all, have their websites because it has become clear that you can't sell printed media without having an online one. That was our creative work. This is truly a revolution.

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Newspapers Social Media System Writing 59

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. CSR Is a Popular Use Case That Often Lacks Creativity. In terms of creative value, CSR stories tend to have the dry tone of a press release.

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Healthcare Content Marketing Industry Trends 112

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. The same holds true for healthcare content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative. This personality has a point.

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B2B Content Marketing Trends Marketing 74

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. That success will come with hard work and big creativity. However, in order to earn media, you should be very experienced and creative. And it took a couple of months.

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B2B Communications Media Newspapers 52

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun can boost energy levels too. Fun doesn’t have to mean creative schtick. Fun is healthy. Embrace it.

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Consumer Branding Brand Marketing 166

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible.

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Pitching Writing Digital PR How To 164

Polaris

NOVEMBER 17, 2015

Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids. At times, it’s a matter of linking a brand to a seasonal opportunity. Consider Crayola.

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Agency Newspapers Radio Interviews 100

ZudePR

MARCH 22, 2018

H: What about the print quality? If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. Many announce the fact before they put pen to paper; I wanted to get the big creative work out of the way first before dealing with any external attention.)

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Writing Google Blogging Exercises 83

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people.

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Pitching Writing Film How To 83

Cision

AUGUST 3, 2016

Much as marketers and brand managers realized as the Internet gained currency that they couldn’t (or shouldn’t) treat digital and print communications the same, now digital channels have a great many slices (Facebook ≠ Instagram ≠ Twitter, etc). The challenge is that each demands a slightly (or more than slightly) different approach.

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System Newspapers Technology Branding 120

MaccaPR

FEBRUARY 25, 2015

Anthony and Dave Shaffer, who covers Xcel Energy and other energy news. Those come in all flavors, whether it’s a five-part series that wins journalism prizes or just an unusual story that’s told in a creative way. reporter Jim Spencer, columnist Neal St.

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Newspapers Journalism Real Estate Agriculture 48