The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”.

Creativity 41

Creativity Energy Ethics Course 41

PR in High Definition

APRIL 30, 2024

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it. So, safe to say it’s pretty new to the scene.

Privacy 62

Privacy Energy Technology Financial 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened.

Agency 89

Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

Journalism 114

Journalism Automotive Interviews Writing 114

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Is of kind of evergreen or inbound link, link asset pages is a one stop shop really for journalists that are searching for a topic that need a reference point for the data that they’re going to be writing about the idea.

Creativity 117

Creativity Digital PR Data Pitching 117

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

PRSay

SEPTEMBER 20, 2019

A report published by LinkedIn and Imperative writes, “…companies are seeing that purpose-oriented employees are more productive and successful.” As Gallup writes, “Employees are consumers of the workplace. To really energize their employer brand, [organizations] must inspire workers to become brand ambassadors,” writes Gallup.

Internal 137

Internal International Communications Strategy 137

Konnect Agency

APRIL 16, 2020

Does this present a unique time to develop creative services & solutions , or spend more time with those you love IRL or virtually? How is your energy level? Pick up the phone, write an email, send a text–tell them! How might you be able to be create and innovate during this time? How are you feeling? – Beth M.

Energy 93

Energy Agency Creativity Course 93

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159

Training Pitching Writing Video 159

Bianchi Biz Blog

SEPTEMBER 23, 2024

I appreciate guests who take their experience and put all of their energy, heart, and soul into something they care about in the automotive industry. As a podcast host and producer, it’s my job to try and “bottle” that passion and energy into a digital recording. My mom always knew how to nurture creativity.

Radio 94

Radio Automotive Meeting Interviews 94

Wadds Inc.

JANUARY 11, 2023

The launch of ChatGPT and Playground by OpenAI has generated a huge amount of energy and discussion around its potential application in the professional sphere. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks.

Publicity 98

Publicity Wikipedia Marketing Training 98

Melissa Agnes

JULY 2, 2014

There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. She wanted to be her best creative self, writing for a greater cause than simply selling a product. But not every moment is that moment.

Reputation 250

Reputation Print Customer Service Creativity 250

PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. As a creative or technical wunderkind? Our professional brands are not dissimilar from the brands of companies or products. Or a connector of people and ideas?

Strategy 86

Strategy Brand Branding LinkedIn 86

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. You must always focus on finding a creative news angle. Otherwise, what the heck are you writing about? Be creative.

Writing 118

Writing Newspapers Report Data 118

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Make your space comfortable but productive – maybe feng shui to welcome in good energy for a great work day! It suggests for every 50 minutes of work, like meetings, pitching or writing, you should take a 10-minute break. Have you been addicted to HGTV during lockdown and want to make your space more visually appealing?

Wireless 207

Wireless Product Launch Energy Meeting 207

Stephen Waddington

AUGUST 12, 2020

It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. Write a business plan and go for it.

Agency 161

Agency Meeting Retail Energy 161

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Cision

MAY 26, 2016

Often this means sitting down and writing, designing, or recording. It’s an investment of time and energy, but it doesn’t take all that much money to pull off. David Greenspan is the Creative Director at TM34 Marketing , a full service digital marketing agency. After you’ve done your brainstorming, it’s time to get creating.

Analytics 200

Analytics Energy Google Data 200

Buzzstream

AUGUST 12, 2024

AI tools can save time and energy and, in many cases, improve our PR campaigns and workflows. Hypotenuse AI Press Release Writing Tool Hypotenuse AI’s press release generator is part of a suite of AI-powered text generation tools. Tip: No matter what, you’ll want to edit anything an AI tool writes for you. AI is here to stay.

Tools 62

Tools Pitching Google Digital PR 62

Karen Freberg

NOVEMBER 25, 2020

The 12 students – a mixture of graduate and undergraduate students – worked extremely hard on their research, creative brainstorming sessions, and writing sessions to produce a final project which was both inspiring and unique. I knew we would be in good shape and would excel this semester. Thanks and have a great day!

Meeting 96

Meeting Course Guidelines Education 96

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

PR in High Definition

MARCH 12, 2019

We’ve also seen the web used for ill purposes; our friends at SafeToNet and the Internet Watch Foundation have both committed substantial time and energy to combating issues of online abuse. The first ever web page was a communications document ; a guide on how to use the web.

Web 54

Web Energy Software Instagram 54

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. To do it right, you must expect to commit and invest serious time, energy and resources into it for the long-term. If you don’t, forget about PR, as you are bound to fail.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Cision

SEPTEMBER 25, 2015

I could escort a tech executive to a taping at CNBC in the morning and write a set of key messages for an energy client in the afternoon. It was creative. Creativity and originality were among the first things to slip. We can get creative. My job never got old. I liked PR because it was not a mindless machine.

Survey 120

Survey Print Creativity Energy 120

Solo PR Pro

MAY 27, 2022

Map the path to your core element: On a blank piece of paper, write down the number one thing you’re consistently working toward — your core element. And to do that, you need to have enough energy and mind space to be creative. These two exercises will help you get started. This could be, for example, paying the bills.

How To 68

How To Meeting Exercises Energy 68

Cision

JUNE 2, 2015

Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Stephen Waddington

APRIL 4, 2020

Those of us that can work from home are over the initial wave of energy and excitement that the shift from offices created. I adore the creativity but find it exhausting. The shift to flexible and virtual working is impacting productivity in small and large organisations. Week two of lockdown has been tough.

Exercises 80

Exercises Crisis Energy Government 80

Cision

JULY 30, 2015

Instead, use any nervous energy as fuel to create a lightening-round version of your normal preparation protocol. Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Images: www.audio-luci-store.it , Flazingo Photos ( Creative Commons ). Stop fretting.

Interviews 120

Interviews How To Media Infographics 120

Solo PR Pro

SEPTEMBER 28, 2021

And I think one of the exciting things about working with other people is that energy burst you get from the collaboration, and that you learn from each other along the way, which is another great way to expand your experience.” You may be very good at writing social media copy , but you also may absolutely hate it.

Writing 72

Writing Energy Social Media Examples 72

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Use Creative Workshops for Ideation Don’t skimp on brainstorming. Quote from Amber : “We run creative workshops before we go into ideation. The creative lead at Verve Search. Is hero content dying? How you doing, Amber?

Digital PR 71

Digital PR Data SEO Strategy 71

Waxing UnLyrical

JULY 29, 2013

Focusing Your Energy in Business. How to Find Your Blogging Mojo – Experiment with Different Voices and Styles of Writing. Why: Sté Kerwer offers some tips on effectively focusing your writing to improve your blogging skills. Why: Do you love to write, but just can’t seem to get focused? Going On Vacation?

Energy 78

Energy Resources Writing LinkedIn 78

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. Complement your writing, but don’t copy it. That approach lacks creativity and isn’t going to add much to your content strategy. Trust the video creators you hired.

Video 103

Video Brand Branding YouTube 103

wiredPRworks

JULY 25, 2016

The creative industry can be an exciting and challenging landscape to work in, and the path you take is totally up to you. SheSays Chicago has assembled some of the top women and men in creative for the sole purpose of helping YOU. MENTORS: Dan Fiestam , Chief Creative Officer at Laughlin Constable. Will you be there?

Conference 40

Conference How To Creativity Energy 40

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. To do it right, you must expect to commit and invest serious time, energy and resources into it for the long-term. If you don’t, forget about PR, as you are bound to fail.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I started in the fall of 2000 and taught there for about three years. That's not likely to happen.

Education 107

Education Course Nonprofit Resources 107

ISEBOX

SEPTEMBER 29, 2016

An image tells us immediately if the content is going to be worth our time and energy opening and reading and absorbing the included text. THE WELL WRITTEN PRESS RELEASE #3: WRITE FOR PERSONAS. THE WELL WRITTEN PRESS RELEASE #4: WRITE FOR SEO (SEARCH ENGINE OPTIMIZATION). It makes good sense. The same is true for press releases.

Infographics 70

Infographics Comparison Energy Video 70