ImPRessions - Crenshaw Communications

JANUARY 26, 2021

B2Bs and media outlets rely heavily on their own events and industry conferences as full-funnel engines of customer engagement, conversion, and retention. Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity. Virtual is more “real” than ever.

Conference 299

Conference B2B Meeting Fashion 299

Onclusive

MARCH 8, 2018

She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” AI can help power our productivity in these more creative capacities. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

Case Study 170

Case Study Engineering Measurement Big Data 170

Melissa Agnes

OCTOBER 23, 2014

Do not be afraid to be creative, such as offering free shipping if your business sends out products. Removal from websites, search engines. This court order can be presented to search engines and may ultimately lead to the removal – or de-indexing – of the links to the harmful reviews from search results.

How To 250

How To Policies Reputation Engineering 250

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. Content and social media capabilities followed close behind. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

PR for Anyone

MARCH 24, 2020

You can also get creative with “new.” Remember that Google is a question search engine. If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award? Those are all topics that interest local media. Right” is the important word.

Publicity 331

Publicity Television Local Pitching 331

5W PR

NOVEMBER 26, 2024

Ensure the content is optimized for search engines to improve visibility and attract organic traffic. Experiment with different ad creatives and targeting strategies to optimize the campaigns for maximum results. Provide tutorials, tips, and strategies related to the game.

Video 78

Video Trends Marketing Advertising 78

Shift Communications

OCTOBER 29, 2014

Netflix is doing just that, preparing for the worst by intentionally “breaking” its systems for the purpose of exposing weakness and giving its engineers practice and experience in fixing them. PR professionals are planners; we’re creative; we’re ready for anything. Which we all know is a challenge for businesses that aren’t nimble.

Crisis Communications 125

Crisis Communications Engineering Crisis System 125

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. We have now moved to PR Analytics Engineers , a new innovative practice that has morphed out of our use of data.

Big Data 250

Big Data Data Education Internal 250

5W PR

NOVEMBER 6, 2024

Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. The last is paid advertising, which means online ads, search engine marketing (SEM), and display advertising.

Video 78

Video How To Marketing Television 78

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. They decided to pursue their doctorates and offered their search engine to Yahoo for $1 million. The machines, the tools of today like the bots and algorithms are no replacement for our brains. It’s daunting.

Data 0

Data Tools Technology Banking 0

Prowly

FEBRUARY 26, 2025

They've leaned into playful, meme-driven storytelling, and in turn the brand generated a massive increase in brand awareness, increased domain authority and a getting boost in search engines. Where humans win is in emotional intelligence, creative storytelling, and long-term relationship building. Wondering how it works in practice?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Onclusive

DECEMBER 20, 2021

We invest heavily in research and engineering and it shows! In addition, we partner closely with you in the long term, finding creative solutions, suggesting best practices, and ensuring you always get the most value out of the platform. For Onclusive, innovation is in our DNA and our customers agree. Enterprise (> 1000 emp.).

Technology 195

Technology Comparison How To Software 195

Onclusive

JANUARY 28, 2021

That’s because we invest heavily in research and engineering – and it shows. Our Customer Success team not only holds your hand through onboarding, but we also partner closely with you in the long term, finding creative solutions, suggesting best practices, and ensuring you always get the most value out of the Onclusive platform.

Media 195

Media Customer Service Enterprise Technology 195

ImPRessions - Crenshaw Communications

JULY 10, 2019

One of the most effective engines of executive visibility is the bylined article, which B2B PR experts routinely help craft. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. For more fundamentals on how to pitch the media , see this earlier post.

Case Study 231

Case Study Writing Pitching SEO 231

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. Mike Falkow is the Creative Director of Meritus Media Inc.

Digital PR 246

Digital PR Reputation Employee Energy 246

The Proactive Report

DECEMBER 16, 2014

Google has recently admitted to Search Engine Land that since October 2014 their Penguin algorithm that addresses the quality of inbound links and fights spam has been put on a rolling, continuous optimization schedule instead of sporadic updates. Jill Kocher, search-engine-optimization expert. More links from high-value sites.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. One of the first places that you may want to start looking for new images is (1) Creative Commons Search. red) – A search engine for free-to-use images. Free Images (.cc)

Engineering 120

Engineering Creativity Google Community 120

PRSay

OCTOBER 8, 2021

And I see an opportunity to be more creative.”. So, they leveraged the power of the “hackathon,” where coders, designers and engineers had to work on something totally different than their day jobs to get creative and test out new ideas. “It We’re so afraid to put new, creative ideas out there.

Creativity 177

Creativity Facebook Technology Television 177

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. Storytelling is the engine of PR. Here is where a creative writing background can be useful — starting with the novelist’s rule of show, don’t tell.

Writing 147

Writing Storytelling Pitching Creativity 147

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The same report could have been written in the past 30 years about how public relations was slow to adapt to the internet, search engine optimisation, social media, and PESO. The payoff is expected to be creativity and higher-value work.

Publicity 141

Publicity Case Study Privacy Ethics 141

Contently - Strategy

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. So much for climbing to the top of high-volume search engine results pages (SERPs). If your SEO-driven content feels as memorable as yesterday’s weather forecast, it’s missing the mark.

SEO 52

SEO Engineering Writing How To 52

PR Job Coach

JULY 29, 2011

Here is a potential subscription for engineering your own gig: Many people have hobbies and passions that allow them to escape the madness of the daily grind. Also look at other creative financing such as selling that old antique car or HO train set that is sitting in your closet collecting dust. And don’t forget about sweat equity.

How To 180

How To Leadership Government Reputation 180

Contently - Strategy

SEPTEMBER 5, 2024

It’s also key for search engine optimization (SEO). Search engines favor authoritative content in finance-related queries. A fintech case study can help establish you as a credible source and increase the likelihood of ranking high on search engine results pages (SERPs).

Case Study 52

Case Study Study Storytelling Infographics 52

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. Army Europe Images , Alan Levine , Elvert Barnes ( Creative Commons ). Hybrid (third), social (fourth), and owned media (fifth) rounded out the top five. .

Content Marketing 120

Content Marketing Marketing Radio Media 120

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

Make your story relatable. “The Big Short” is long on jargon and the engineering of complicated financial instruments based on mortgage-backed securities, but director Adam McKay makes it all accessible. We also see Ryan Gosling’s character make creative use of the building game Jenga. Here are the top six.

Film 149

Film Real Estate Banking Financial 149

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. The survey polled, 2,400 senior managers (U.S.) Try our services. Give our services a try.

Survey 104

Survey Trends Marketing Creativity 104

Cision

NOVEMBER 9, 2015

Headings are an important way to structure your content, but also may be a way that search engines contextualize your content. So it’s important to understand how search engines might view your headings first and then structure your headings in a way that is congruent with that. You can also make your text unusually big. (or

How To 120

How To Engineering Creativity SEO 120

PR Job Coach

NOVEMBER 26, 2020

It demonstrates initiative, creativity and uniqueness. with a major in electronics engineering from the Community College of Philadelphia. Craft a narrative that positions you for the specific opportunity you are seeking and will differentiate you from everyone else. What’s to stop us from doing something very distinctive?

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

JANUARY 21, 2025

That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. I also believe the cognitive gymnastics you have to do to understand physics is good mental exercise for the brain. Pocket Casts is my podcast app of choice. of revenue @chrismoorman 2.

Google 157

Google Course Survey YouTube 157

Critical Mention

JULY 13, 2021

I also can’t say enough about the work that our engineering, product and DevOps have done. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

Instagram 156

Instagram Industry Media Analytics 156

Stern + Associates

FEBRUARY 23, 2023

With what he playfully calls “the quantum way of thinking,” Spiros explains that the secret to enabling innovation and creative problem solving in business is the same as when working out the mysteries of the universe: perspective and pace. Innovative and creative thinking is deep and deliberate that way.”

Creativity 118

Creativity Film Groups Engineering 118

Flack's Revenge

JULY 11, 2018

Admittedly, this is not just about PR – it involves product engineering and other aspects of marketing. Their motto “No more software” neatly captured the value prop, and creative PR campaigns grabbed attention and explained why people should care.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. In some tech sectors there’s a pack mentality, with companies promoting their offering with similar phrases, or empty jargon that might impress engineers but is unlikely to sway journalists. Unrealistic expectations.

Pitching 205

Pitching Agency Internal International 205

Onclusive

MARCH 19, 2019

Drive increasing alignment across Sales, Product, Operations, and Engineering to deliver for our customers’ key business challenges. Tenacious and creative problem solver happy to dive into customer challenges, processes, and platforms to drive results. Qualifications.

Measurement 150

Measurement Engineering Data Content Marketing 150

Shift Communications

NOVEMBER 14, 2017

Move over, engineers. As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. But they also need people to bring that software to life with a dose of creativity and human understanding. Creativity = Accessibility.

Engineering 87

Engineering Knowledge Base Software Creativity 87

PRSay

MAY 10, 2019

It takes more than a creative idea to craft a memorable, engaging article. Transition : Even if your annual revenues are south of $5 million, you can still woo job candidates by explaining the pros of joining your small company on your website, job search engines and social media. Loosen your language.

Employee 158

Employee Writing Training Social Media 158