Presspage

JULY 25, 2018

Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim?

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

NOVEMBER 20, 2018

The risk is that if two links have the same content, a search engine will select one to return to a given search query. It’s worthwhile to print off some copies of your high performing pieces and have them available. bring creative ideas and execute them? What about duplicate content? 6) It’s important to build internal links.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Unpaid search engine traffic. And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. What story or stories are you most proud of?

Meeting 74

Meeting Media Engineering Journalism 74

Buzzstream

DECEMBER 4, 2024

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Actively seek creative opportunities or collaborate cross-departmentally to keep things dynamic and stimulating. Have you ever tried to go and reverse engineer a WalletHub campaign?

Digital PR 71

Digital PR SEO Agency Pitching 71

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO). For example, your brand can create a positive image by allowing your representative to become a speaker at an event.

Video 110

Video Marketing SEO Social Media 110

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Image: Karen Cropper ( Creative Commons ). Jay Baer (@jaybaer) August 19, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. Drive Awareness. video marketing important, good video pr, best pr video. Video is a great way to grab the attention of your audience.

Video 62

Video Strategy SEO Engineering 62

Prohibition

NOVEMBER 16, 2022

Incorporating digital PR into your marketing strategy is a great way to enhance your SEO value and create new and creative ways to reach your target audience. . In simple terms, the higher the DA, the more Google recognises that the site is trustworthy – therefore pushing it up the rankings on search engines.

Digital PR 62

Digital PR Brand Branding SEO 62

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Of course, a big part of the solution is for PRs – and our clients – to be more creative and thoughtful in how we approach media. SEO : Tying into the above point, nailing search engine optimisation (SEO) is crucial.

Reputation 62

Reputation Media SEO Case Study 62

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Progress is slow.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing 66

Marketing B2B Print Technology 66

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. 2) Visual Search Engine to Sell Search Ads. Is your PR agency bring creative ideas to the table? What sort of opportunities? 3) Big Business is Where Good Software Goes to Die. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

OnePitch

SEPTEMBER 8, 2022

Journalists are using their inboxes as a search engine, so the more direct you are, the easier you will be to find when they ultimately go back to look for story ideas or sources. What’s the best pitch of yours that resulted in coverage and what elements made it successful? This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Media Relations 98

Landis PR

JULY 29, 2024

Photo courtesy of Pixabay By Sean Dowdall Business environment in San Francisco The San Francisco Bay Area is the economic engine of Northern California. While this is an advantage for some clients, the level of creativity and opportunity for breakthrough messaging can be limited. Click here for the original blog.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Far harder.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Sword and the Script

JANUARY 24, 2017

I expressed concern about the risk of unnatural link building and search engine penalties. Know a PR, marketing or sales leader with compelling ideas fit for print? I really love the creativity and freedom of what I do now.” 2) We once had a Twitter discussion about a link exchange as a marketing strategy. ” * * *.

Marketing 60

Marketing Ethics Interviews Google 60

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. According to Search Engine Journal, SEO leads have a 14.6 percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 92 percent focus on building new audiences. 89 percent are extremely/very committed to content marketing.

Strategy 67

Strategy How To B2C Content Marketing 67

NewsWhip

APRIL 28, 2021

Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). But I am one of many hub leads across the H+K network who collectively speak on an ongoing basis from data right through to kind of creative content, and digital as well. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. How SEO works to get you in front of search engines and people. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Define your business and personal branding with focused and stylized messaging. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. Yes please. Siri, it’s over. I’ve married Alexa.

Trends 59

Trends How To Retail Google 59

Burrelles Fresh Ideas

AUGUST 8, 2023

However, AI-generated content is still far from replacing human creativity and expertise. Communicators and marketers possess the ability to infuse content with a human touch , creativity, and emotion that AI algorithms struggle to replicate. Contact us to learn more or to request a live demonstration.

Communications 52

Communications Marketing Analytics Resources 52

Sword and the Script

JANUARY 31, 2023

With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro. FirstUp named Cheryl Chavez as Chief Product Officer and Ed Bielawa as Chief Technology Officer.

Software 78

Software Case Study Technology Tools 78

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information. We decide day to day.

Leadership 59

Leadership Social Media Creativity Ethics 59

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. A major reason for this is that search engine algorithms are continually giving more weight to human behavior. Her team leads social media, PR, creative and blogging for the brand. The digital world allows for a much more interactive experience.

Video 40

Video eBook Viral Infographics 40

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. Now, 10% of it is in print, the other 90% is on the social media platforms. The creativity comes from the way you describe it to people so that they can understand it.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Norton's Notes

JULY 20, 2016

Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine. The vision from the outset of the project was to design and engineer the most innovative solution in response to five key challenges facing customers in today’s construction sector.

Case Study 28

Case Study Social Media Study Media 28

Maxim Behar

JULY 4, 2024

This is not an evolution from newspapers, as in Gutenberg's time, the first printing presses, radio, and television. For example, many newspapers, if not all, have their websites because it has become clear that you can't sell printed media without having an online one. That was our creative work. This is truly a revolution.

Newspapers 59

Newspapers Social Media System Writing 59

PR Fuel

SEPTEMBER 4, 2018

Dare to be different and creative. Your press release could be for traditional media, new media, buyers, investors, affiliates, or search engines. Try printing out your press releases and slashing through fluff (unnecessary words and info) with a red pen. Remember, reporters and buyers both have seen a lot of press releases.

Writing 45

Writing Report Education Company 45

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, say you are looking for journalists who have covered race car driving in the past year.

Digital PR 62

Digital PR Tools Google Pitching 62

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

MARCH 12, 2025

I had commerce engineering. I had straight engineering. I could have ended up as like an engineer. There are really good internships in TV and print in Australia, kind of good places. So I did that for three years, and I covered everything from print to broadcast to things like communications law.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. In other words, PR strategies and programs that kickass and deliver big.

Public Affairs 49

Public Affairs Sports Engineering Local 49

PR Fuel

AUGUST 7, 2018

This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. You want to be interesting and creative to keep readers’ interest, sure, but at the same time the press release form has been around for a long time for a reason. Following Form. Following Form. Names are sacred.

Writing 40

Writing How To Report Comparison 40

Cision

AUGUST 17, 2015

This article will address the global falling trust in businesses and their representative CEOs, the implications of the growth of search engines as a trusted source of information and the growing importance of thought leader mobilization to compensate for the decrease in trust allotted to CEOs. Search Engines Become Top Source of Information.

Study 120

Study Engineering Mobile Crisis 120

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Being creative and moving along with the times means reporters come to you and your client gets the exposure they deserve.

Reddit 120

Reddit Social Media Pitching Comparison 120

Stephen Waddington

DECEMBER 15, 2021

Search engines are the most trusted form of media (56%). Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128