MaccaPR

JANUARY 13, 2025

The key is to use AI to handle the repetitive tasks so your team can focus on creativity and strategy, enhancing, not replacing, your brands voice. visited a search engine because users are finding products and researching brands through social media sites rather than through Googles search bar. One survey suggested 94.6%

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter.

Google 156

Google Course Survey YouTube 156

Flack's Revenge

APRIL 27, 2021

” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Yet too many PR people don’t do this well.

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

Make your story relatable. “The Big Short” is long on jargon and the engineering of complicated financial instruments based on mortgage-backed securities, but director Adam McKay makes it all accessible. We also see Ryan Gosling’s character make creative use of the building game Jenga. Here are the top six.

Film 149

Film Real Estate Banking Financial 149

Contently - Strategy

SEPTEMBER 13, 2024

Avoid tokenism When I was pursuing graduate studies, a university photographer wanted me and the one other woman in our large engineering school to participate in a photo shoot for the bulletin. Brands should also prioritize storytelling and contextual relevance to avoid superficial depictions.

Storytelling 52

Storytelling Community Reputation Creativity 52

Critical Mention

FEBRUARY 10, 2018

I don’t know of any other role where you get to interact with so many other departments, ranging from sales to engineering to the executive team. Storytelling is our game . Today, storytelling is a buzzword. Creativity matters . Creativity matters . There are more ways than ever to be creative in PR.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., What is native advertising?

Advertising 120

Advertising Advertising Journalism Content Marketing 120

PRSay

FEBRUARY 21, 2023

“I like helping people express themselves creatively and share their knowledge.” and Baltimore aims to “solve complex research, engineering and analytical problems that present critical challenges to our nation,” according to its website. Sponsored by the U.S. Writers need ‘a healthy dose of doubt.’

Storytelling 68

Storytelling Writing Journalism LinkedIn 68

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Search Engine Roundtable. Creativity Unbound. Advertising Age Online. Social Media Examiner. DigitalMarketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 211

Writing Communications Marketing B2B 211

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. He has been involved with search engine optimization and internet marketing since 2007.

Social Media 93

Social Media Marketing Media Storytelling 93

The Resolution Blog

SEPTEMBER 8, 2015

Are too many PR people doing the equivalent of burying their heads in the sand over new Search Engine Optimization opportunities? Google has moved the goalposts for Search Engine Optimization, now focusing search algorithms on editorial influence, reputation and trust. billion people go to Google every day. About Andy Green.

SEO 120

SEO Google Engineering Data 120

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. Video has helped CarMax extend its search dominance to YouTube, the second-largest search engine on earth.

SEO 120

SEO Automotive YouTube Video 120

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. It’s redundant, often data heavy, requires no creativity, and in certain cases, the time to produce the copy doesn’t equate to value.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Frederik Vincx

JULY 25, 2023

Role As a co-founder, my role was broad, mostly focussed on the creative aspects. And later creating an inbound sales engine via content marketing and conversion optimization. Frederik’s diverse creative skills, resourcefulness, and honest feedback make him a vital team member. ” – Jesse Wynants, Co-founder, Prezly.

Software 78

Software Banking Resources Government 78

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Ira Glass discusses preparation: 3. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Ishmael's Corner

MARCH 29, 2015

The question relates to the role of storytelling techniques in the HR function. It turns out that one can make an argument for HR more than any other function needing storytelling. Ironically, the above words came from a creative services company. Uncategorized HR storytelling persuasive communications storytelling techniques'

Handbook 60

Handbook Storytelling Conference Engineering 60

Prohibition

AUGUST 3, 2023

This shift will not only foster deeper connections between creators and their audiences but also open up the world to create new avenues for interactive storytelling and brand experiences. We can expect more features and editing tools that allow creators to produce high-quality short-form videos effortlessly.

Video 118

Video Social Media Media YouTube 118

Stephen Waddington

OCTOBER 3, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. Let’s talk about data.

Interviews 115

Interviews Agency Industry Measurement 115

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. 29) A logical investment in creativity. “As ” Jered Martin | OnePitch.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. All of this increases the potential of the Institute as a content engine and revenue generator. Some jobs will be lost, and new ones, some we can’t even fathom, will be created.

Case Study 42

Case Study Storytelling Study Engineering 42

Cision

JUNE 2, 2015

The world isn’t changed by content that is sort of creative.” Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now! “Everything a search engine does has a human role at its heart. ” Click to tweet! ” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Search engines have been good for finding content for a while now.

Technology 120

Technology Analysis Data Tools 120

5W PR

NOVEMBER 23, 2021

Google assesses those backlinks, along with a range of other factors when deciding which companies or pages it should list at the top of the search engine results. Post Creative Stories. Another proven way to build an Instagram account is to post creative, original, and engaging content. Instagram Influencer Marketing Costs.

Instagram 158

Instagram Publicity How To Social Media 158

Buzzstream

DECEMBER 4, 2024

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Focus on storytelling and consumer engagement over hard selling. Actively seek creative opportunities or collaborate cross-departmentally to keep things dynamic and stimulating. 2 percent or a 7.5

Digital PR 71

Digital PR SEO Agency Pitching 71

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. .

Marketing 45

Marketing Insurance Insurance B2C 45

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media.

Measurement 56

Measurement Storytelling Data Television 56

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. According to Search Engine Journal, SEO leads have a 14.6 Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. 92 percent focus on building new audiences. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Stephen Waddington

OCTOBER 3, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. Let’s talk about data.

Interviews 60

Interviews Agency Industry Measurement 60

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. The 2020 theme for the summit is “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine.” These four September days are for you—the product manager, the creative marketer, the start-up founder. Topically, this event covers a lot of ground. Media and journalism. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 22, 2018

In the early days of the Internet, the same sorts of shady characters who’d been advertising in the back of comic books and mailing out dodgy catalogs moved online and began emailing mass quantities of spam and manipulating search engine results with tactics like keyword stuffing, “white text,” and link farms. But some area.

Marketing 66

Marketing B2B Print Technology 66